Hey, It’s Ronsley! For many people, a podcast is about sharing their story or offering advice to others who might have similar experiences. But for those of us who work in business, it can also be a powerful tool for growing your network and building your brand. In this article we’ll look at how podcasts can help you grow your business and some of the best practices for creating them.
Your podcast can help you grow your network and build your business.
Listening to podcasts is a great way to build your knowledge, but it’s also a great way to expand your network. If you’re listening to other people’s shows, you’ll probably find yourself connecting with them in some way. You may even be inspired by what they’re doing and it can help you develop new ideas for your own show.
You might also find that the podcasters themselves have valuable connections that can benefit both of you!
Let your podcast address the problems of your ideal client.
As part of the research process, you should know your ideal client. You should also know their problems and how they feel about them. Your podcast should address those problems in a way that is entertaining for listeners, but also offers solutions to the problems described in the episode. If a listener feels like they are being entertained by your podcast, then they will listen to more episodes and in turn be exposed to more of your business’s offerings.
Make your podcast the centre of your brand.
The podcast should be the centre piece of your marketing strategy. It should be the most important thing you do and the main thing people associate with your brand. It should be something that comes up often when people think about what you offer, what kind of expertise you have, etc. If someone asks for help with a project or needs advice on a topic relevant to your business, they are likely going to go straight to their favourite podcast episode where your advice was given in detail.
Think about it—you don’t usually think of a company before you think of its products or services; otherwise we would say “I bought this [thing] from [company].” Instead it’s more like “I bought this [thing] at Target because I needed a new pair of jeans and Target has great jeans right now! And also if anyone wants to come over later we can watch Stranger Things 2! We can talk more about how amazing BoJack Horseman is while munching on some popcorn…and maybe play some video games too but only if they don’t take too long because I still have work tomorrow morning at 9am sharp so let’s get going guys! Come on guys let’s gooooooo!! Beep boop bop boop doo di di doo di di DOO DI DOO DI DOOOOO!!!
Use a podcast to sell products and services.
You should use a podcast to sell products and services. Yours or others for sponsor money.
If you’re not selling anything, then there’s a pretty big chance that you’re wasting time. You can only do so much with your podcast before people are going to start feeling like they’re just hearing the same thing over and over again (even if what you say is interesting). If you have something valuable to offer, they’ll know and they’ll be willing to pay for it—that’s how value works!
Creating an audience that trusts your opinions is one of the best ways of building an engaged community around your brand or company. Your listeners will be much more likely to purchase products or services from you when they know that their interests are aligned with yours.
Use your existing social media accounts to promote the show.
As you grow your podcast audience, you’ll want to use your social media accounts to help promote it. This can include sharing episode links and promoting new episodes as they come out. Social media is another great place for people to find out about your podcast and connect with you.
As you create more episodes in the future, remember that marketing is an ongoing process that requires consistent attention and effort.
Producing a good sounding show is essential.
If you’re trying to use your podcast as a business development tool, it’s essential that you produce a quality show. A good microphone and audio editing software are just the beginning. You should also learn how to use these tools well.
Do some research about what kind of microphone suits your needs best, then go out and buy one that fits within your budget. Then learn how to use it properly: how much distance? What angle? How far away from myself/others should I be when speaking into it? Once you’ve done this, start recording! Practice makes perfect!
A podcast can help you grow your business, but it’s not always easy.
You’re going to need a plan and a schedule, just like you do for any other business activity. Podcasting, like anything else you do as part of your business, is not an overnight project that will be magically completed in one day. You need to be consistent with it and stay committed to the long haul. It’s also important that you don’t underestimate how much time and energy it takes: if you’re not ready for this commitment, then podcasting probably isn’t the best fit for your business at this stage in its development.
Listen to this audio episode with James Orsini from VaynerX: https://traffic.libsyn.com/secure/shouldistartapodcast/305.mp3
The key takeaway here is that podcasting is a powerful tool for businesses. It can help you grow your network and build your business, but it’s not always easy. If you want to use your podcast as a marketing tool, then it’s important to understand how this works first before making any decisions about what kind of show should be created or how often episodes will air on average.
