303. Make content to motivate a village using your podcast feat. Shawn Walchef

303. Make content to motivate a village using your podcast feat. Shawn Walchef

Learn how to make content to motivate a village with your podcast

Did you ever want to be unique by the content you create? Do you look at others and feel like they found their niche? Do you think it easy for certain people to make content but not for you? Well this episode is going to change all that for you. The focus is on you creating content that motivates a village to join your crazy dream. This episode will give you the foolproof framework to create a unique show that grows your business.

In this episode you will:

  • Learn how to create a unique podcast for your business
  • Understand how to make a profitable & unique podcast
  • Learn to a bbq restaurant became a media brand
  • Take a deeper look at the technologies available to small business owners
  • We answer a question about how to tell your own story
  • Rethink your content by focusing on your truth and your crazy dream
  • Understand how to motivate a village and do the reps
  • Hear us talk about how to do smart phone storytelling to our audiences
  • Learn how the foundations of entrepreneurship and making content for your business
  • Think differently about how you make content for your business
  • We talk in-depth about curiosity. How to use it to be unique and trustworthy in our business content.

All this and more, on this week’s episode of  Should I Start A Podcast.

Make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Also, if you know a business owner that needs to hear an episode about why a podcast is the best business development tool, please share an episode with them.

Pretty Please. Enjoy the show.

After you listen to this episode I would love you to take these 3 small steps that will help you create unique content for your business:

  1. How do you do things? What do you do in your business every week? Make a list.
  2. Find out what others are doing to make their content. Use this as “not starting from a blank page”
  3. List your traits and values before you start creating. Then seperate the creation from the editing and the publishing.

What you pick as your strategies to grow will depend on where you are at in your business. Pick the right strategy for where you are at and not where you want to be.

These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful.

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

We Are Podcast 2022 – It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group

Stay tuned next week when we going to talk with Tina Tower who has used her podcast and content to create a multimillion dollar micro business in less than a year. We cover lots including the amplified way to make content for all platforms in only 1 hour a week. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.


If you’ve never heard of our work before, there are 3 things that I think you would benefit from right now…

1. Listen to this playlist of How to Podcast for Business.

2. Get the the Recurring Results Roadmap (if you haven’t already).


Having worked with thousands of business owners to create a podcast for their business, I’ve created The Recurring Results Roadmap for Podcasters™.

It’s a step-by-step guide to growing your business to 7+ figures using your podcast.

Importantly, it removes the guesswork so you know exactly what to focus on at all times to generate that recurring revenue.

The best part? It’s personalised, free and it lets you get started straight away.

Download The Recurring Results Roadmap for Podcasters™ here.

If this is your first time here, this is Should I Start A Podcast. I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.

So if you want to start a podcast, or expand your current audience, this is the show for you.

Here is the transcript of the entire episode for those who like to read …


podcast, business, people, business owners, interview, opportunities, hospitality, content, create, restaurant, shawn, guest, question, point, relationships, sean, connection, roi, speak, tactic


James Whittaker, Ronsley Vaz, Shawn Walchef, Anna Vocino

James Whittaker  01:03

Hello, everyone, welcome to podcasting. For business. My name is James Whitaker. Joining me is my man Ronsley. How you doing, buddy?

Ronsley Vaz  01:10

I’m extremely well, I’m actually fun preparing for this show. Thanks for indulging in I experiments

James Whittaker  01:16

in this podcasting for Business Show, as you can probably guess, by showing you how you can grow your audience how you can get more clients and create a leverageable asset out of your podcast. So if you’re a business owner, hopefully you can use things like what we’ll go through today. Ron’s today’s tactic, I’d love for you to give us a little bit of an insight into what we’re going to cover today. And why you think that’s important for people with their business and podcast.

Ronsley Vaz  01:38

Amazing. So today’s tactic is all around the unique podcast framework. It is basically how do you create a unique podcast for your business. And the idea is to make it unique and profitable. Where you’re growing your audience, you’re growing your leads and opportunities and clients, right? So what does that look like? And the reason for these tactics are so that you can understand the thinking behind the concept. So not just say, Okay, this is why you should create this type of a show, it’s more like, well, this is the thinking behind why you should create this type of show. So it is something that I feel the more we do these tactics, the better I get to understand the concept I’m trying to explain so unique and profitable podcast. If we want to create that there are two things that need to occur. The podcast needs to be based on your truth, and it needs to be for your business. Hence, the profitable part is for your business, and you make it unique, but to base it on your truth. Now we’ll get into what your truth is in a different conversation. But the two things that need to happen so unique and profitable podcast based on your truth and created for your business. If you don’t base it on your truth, you base it on other people’s true. So that’s the opposite. And if you don’t do it for your business, you obviously land up doing it for yourself. So what does that land up looking like if you break it down? If you land up doing it for yourself, and you base it on other people’s through it, it’s just a learning podcast. Selfish is a hard word here, but it’s the learning it is the training wheels. This is the learning podcast where even comedians do this right? Even famous comedians always started off copying the idols. So you’re basing it on other people’s truth, and you’re doing it for yourself. So you’re creating a learning podcast. If you’re doing it for yourself, and you’re basing it on your truth. It is a hobby podcast. Because there is no follow up you’ll end up having pod fade because there is no money coming in. And it lands are becoming about you but there’s no service or impact for that podcast. If you create a podcast for your business and you base it on other people’s through the just another business copycat podcast and you see them a lot. And it’s something we all want to avoid. It is based on good intentions, but they don’t work and it also leads to part fate. You got to create it for your business and base it on your truth. And your truth is unique to you. It is your experience. It is basically how you see the world. Yeah, that is today’s tactic.

James Whittaker  04:14

Love it Ron’s unique profitable podcast who doesn’t want one of them? I think that was fantastic. And we got Shawn on the line we have Sean on there we go. Look at that. Great to see you. My friend Sean, for those who don’t know is the founder of Kelly barbecue media is a podcast hosts, business coach, restaurant author, and an all round expert when it comes to growing your business. Shawn, it’s so great to see you. Thanks for joining us today to kick things off. What’s the problem that you wanted to solve with your business and why did it fall on your shoulders to do it?

Shawn Walchef  04:44

The problem that we wanted to solve with our business so we own a restaurant we own a barbecue restaurant in San Diego and once we figured out how to sell great barbecue and once we figured out how to provide great hospitality. We thought that everyone was going to come knocking down our doors and lining up for brisket on NFL Sunday, ultimately that didn’t happen. And what we realized is that if we didn’t tell our own story, no one else would. We were hoping that people from newspapers, people from the local media, people from magazines would find out. And then ultimately, that didn’t happen for us. And once we started embracing the thing that’s in everyone’s pocket, the smartphone and all the apps that are on there and starting to get uncomfortable and sharing content on Facebook, and then it was Yelp, and then it was Google. And then it was our website. And eventually, we found podcasting. And podcasting really took us to the next level, it turned us into a media company. So we are Cali barbecue media. And we have two podcasts, two weekly video podcasts. Now we have sponsors, I can’t keep up with the amount of sponsors that keep coming to us. So I’m not even going out to them. But they are coming to us because we are speaking our truth. And we are following our business thesis. And it’s given us wild opportunities that we never thought possible,

Ronsley Vaz  05:54

Shawn, it’s such a pleasure to meet someone who believes in podcasting as much as we do. And we’ve had these conversations, and especially someone who loves food as much as I do. So when you think about how you’ve made the jump, right, you’ve made the jump from food, which is a very traditional way of having a business and then you’ve joined it with the online world. What were your biggest learnings Do you think like from making that jump? And how did you make that a media company?

Shawn Walchef  06:24

So it’s a great question, it gets to the heart of our first podcast, which is called Digital hospitality. Digital hospitality is our thesis. And our thesis is that every business needs to be digital first. And every business needs to be in the hospitality business. The competitive advantage that we have as restaurant people is that hospitality is in our DNA. So one of the things that we do great in real life is taking care of people and making memorable moments, what we found once we started sharing our story online, and figuring out all the different technologies that were available to small business owners, for people to find your business and interact with your business was that a lot of business owners aren’t good at hospitality online. So if we could transfer what we did in real life, if we could do that, on Yelp, on Google, on Facebook, on Twitter, then we would stand above so many other small businesses. And it’s been our ongoing thesis. And it’s something that we teach other small business owners and restaurant owners all the time. Shawn, you

James Whittaker  07:20

mentioned something at the start there, which was so impactful, you said, if you don’t tell your own story, no one else will. I think anyone out there who was resisting the idea of putting out content about what it is that you do, who you do it for, and those types of things is leaving a lot of opportunity on the table. For people out there who have recognized cool, I’m at the point now I want to tell my story, I want to start putting a lot of content out there. They want engaging content, obviously, any tips for people in terms of helping them create engaging content or telling their story?

Shawn Walchef  07:53

Yeah, the biggest tip that we can say is be the show and not the commercial. The problem is everyone wants a commercial for the business. We want to have a commercial on Superbowl Sunday, that puts us in the best light shows off our barbecue restaurant, how great we are how great our brisket is how great our team is. But ultimately, that’s not what the internet wants. The Internet wants truth. The Internet wants you one of the crazy things as business owners, all the people listening to this show all the people that will consume this content. You can’t be a business owner, if you’re not great in real life at convincing people about your crazy dream. If you’re not great at convincing people in real life about your crazy dream, you won’t have a business, you won’t get funding, you won’t convince your wife, you won’t convince your spouse you won’t convince the people around you, you won’t motivate a village. Ultimately, you do that in real life. But when it comes to the internet, when it comes to voice when it comes to audio when it comes to images, when it comes to words on the internet, people get scared. And they can’t be scared, you have to learn how to do the reps. Because if you don’t post that first video, you’ll never make a great second video. If you don’t publish that first podcast, you’ll never make a great second podcast. But it’s taken us five years, five years to the point till we monetized our podcast. That’s a long journey. But I can tell you, I would never do it otherwise. And I tell every business owner how valuable it is because this is early.

Ronsley Vaz  09:10

So I love your energy. And I love the fact that you talk about the things that are really important rather than the tactic. Right? But tactic is this shiny bicycle that we all want to ride because we know how to ride it and the heart. And the reason behind all this stuff comes what he just mentioned, because when someone is a business owner, and they’re kind of doing this dream of this hearing that hopefully it makes a big difference because I’ve been in business for a while and me hearing that makes a big difference. So thank you for that. The question I wanted to like get to was, you speak a lot about using your phone in terms of capturing audience. I’d love for you to talk a bit more about that. And how do we start to think about using our phone? How do we start to like think of the basics. I mean, yeah, we know it has a camera but then what do we do with it?

Shawn Walchef  10:00

So we talk about what we call smartphone storytelling. We take for granted. My son was born on June 29 2017. And I was in the hospital with my wife. She’s the hero of our family. It was his very significant my firstborn son. And I was on Google searching what significant has happened on June 29. And I found out that June 29 2007 10 years prior to that was when the first iPhone came out. Now, I talk about that a lot on our podcast when I go and I speak to other business owners, because it’s not a long time ago. 2007 is not a long time ago. And we take the technology that we have in our pocket for granted. My grandfather’s from Bulgaria, he emigrated over here, he would write a letter to his sister, that would take six months and cost close to $100. To get to Bulgaria, the other side of the Earth, I married a Bulgarian woman, my wife is on Viber every single day in HD with her grandmother in the village for free. So it’s like, we have the technology to do this stuff, to podcasts, to publish podcast to publish video content, write blogs, and back to the tactics, the tactics are understanding that if you don’t learn how to do it, somebody else is going to learn how to do it, and someone else is going to get the opportunities that are in any product category. For us. Back to our story. We have so many sponsors that want to pay for content for us. And all we’re doing is documenting things in our restaurant that most restaurant owners wouldn’t talk about. So we’re talking about the technology in our restaurant. Toast is the title sponsor of our show. They’re our point of sale partner, we made a toast unboxing video the same way that my four year old son watches kids on box Hot Wheels, monster trucks, those kids that he follows, they make $20 million a year on YouTube. But most business owners don’t think if I publish content about my restaurant technology, Who’s going to care? Well, a lot of people care. Everyone at toast cares. Every one of their competitors cares. Everybody in restaurant technology cares. And other restaurant owners care, because somebody finally had the courage to share the pain points that they were going through.

James Whittaker  12:06

So huge Sean, I mean, Brandon Adams talks on here about the video that you don’t post won’t help you we’ve spoken about that the podcast you don’t publish won’t help you. I mean, just having content out there is a massive thing to finish up. Last question. If you had to boil your success down to a single attribute, what would it be?

Shawn Walchef  12:25

Curiosity? Definitely, it’s curiosity and consistency. If you’re not curious if you don’t want to do the things, and it’s willing to be uncomfortable and look stupid, if I wasn’t willing to look stupid, sound stupid, do things that I was uncomfortable with, we would never be where we are today. And I try to encourage that and lead by example, for the rest of my team. To know that I’m willing to make a tic tock video that I’m willing to guess. And I’m willing to go on stage to share our story. Because back to the beginning, no one’s going to tell your story. No one’s coming up to you.


Hey, this is Elizabeth McIntyre. I’m the CEO of think brick Australia, host of our podcast and leader of amazing humans. I’m on the inside of we are podcast members. Or as we like to call it the way Emily, if you are thinking about growing that business using your podcast and your online presence. Come join us on the inside. I would love to meet you, James and Ramsey coaches to get those recurring results in our business. If you want that roadmap, which we all follow to get those recurring results, you can download [email protected] are podcast.com. Now back to the show.

Ronsley Vaz  13:39

I want to sort of jam on this point, if we may for a little while. Because I think that it is such an important point right there. Because we all face it. I don’t know whether you still face it, Shawn, I still face it where I’m like, I’ve got to put this content out here right now. Because everyone sees me as the expert. And I got to figure it all out. Right? We’ve got to look not like we’re amateur hour. I don’t know where I got that from. But we got to make sure that we’re not amateur hour. How do you stop that chatter? How do you deal with that chatter in your brain?

Shawn Walchef  14:08

It’s a great question. And I think it’s important for people like us that publish a lot of content that do it all the time. I know James does a great job of sharing his vulnerabilities. I went to mirror tech, a Vegas conference for multi unit restaurants. I got asked to speak because of the content that we do on our podcast because of posting videos on LinkedIn. And when I was there before my speech, I was like, I’m going to do a quick selfie video. 60 seconds talking about where I am documenting that I’m going to be giving this speech today tag our partners talk about our technology partners, and I didn’t want to do it. Literally. I didn’t feel like doing it. But I pushed through it. I hit record. I wasn’t really happy with it. And obviously the more takes that I do that always the worst that gets. But ultimately what did I do? I published that video, and I was one of the only speakers that published that video. It got shared by the organizers. It got shared by the tech companies we were talking about. It’s given me opportunities to go and do other stuff. And it’s crazy. Because after 14 years of doing all this different stuff on my smartphone, I still run into it. But ultimately, I know that if I don’t hit Publish no one else will. And it’s crazy to because I want the video to do well. But I don’t even care. I just did a video on Tiktok that didn’t do well about going to Chicago for National Restaurant Association. But I know that no one else is on Tik Tok creating content for that. So eventually, at some point, someone’s going to search that hashtag. And guess whose video is going to come up? It’s going to be me. Guess who’s going to be answering that sponsor email. It’s going to be me. How do we do content without how do we pay you to be there? How do we pay you to be on your show? All of that stuff? Like we’re so early? So whoever’s listening to this, we say stay curious, get involved, ask for help. You guys are the best because you’re literally creating the framework where business owners, they are given the answers like you guys, you have done so many incredible things, you’ve made the mistakes, and you’re willing to help these business owners get to the point where I am.

Ronsley Vaz  16:00

Today, I want to commend you on a whole bunch of things, because it’s like you’re speaking my language, right? It’s just so on point. I feel that when you’re talking about this journey, I really want to ask you this particular question, because you found so many cool ways to monetize your podcast, if you think about it, like you found all these different avenues from media that you started to create. When you think of your podcast and you think about ROI. What are the different ways that you get a return on your investment from your podcast?

Shawn Walchef  16:34

I mean, to be honest with you the it’s a great question, because we get asked all the time, you guys get asked all the time, what’s the ROI and the ROI is opportunity. What pulls me out of bed every morning, I will do podcasting for the rest of my life. I believe in storytelling more than I believe in anything, every single person that on Earth that is in a village. If they sell food, they can learn something from my podcast. And it’s up to me to find the biggest the brightest, the best people on earth to help share the story of what has been able to give us a voice. Every single story has a voice, every person in every village has a voice. And if they find the content, this is the greatest time ever to be alive and to be a business.

James Whittaker  17:11

Yeah, we haven’t even touched on relationships and the expertise you get by preparing for these interviews and everything else. I mean, the opportunity that is created from that Shawn, as you said, is so impactful. Everyone is trying to calculate the ROI of that right now. But it’s more like what would you pay to have access to literally billion dollar opportunities five years, 10 years down the track. I mean, I’ve been on podcasts now for about four and a half years, I’ve had my own podcast for just over three years. I feel I’ve had things that have transformed my life like nothing I’ve ever seen before. And I feel like I’m scratching the surface of the benefits and opportunities that come from having a podcast. So I think you’re absolutely spot on Shawn, where is the best place for people to go and learn more about you apart from Kelly barbecue dot media, which everyone should go to right now?

Shawn Walchef  17:57

Yeah, easiest places at Sean P. Walter F SHA wn PW a LCHEF on Instagram, Tiktok, LinkedIn, you can follow our podcast at restaurant influencers, or digital hospitality. But yeah, we love what we do. We’re always happy to help. And anybody that’s a podcaster we believe a rising tide lifts all ships. That’s why we love the work that you guys do. You’d give so generously to the podcasting community and of the business community. So whenever you need anything you let us know.

Ronsley Vaz  18:25

Thank you, bro. Thank you. Thank you for doing this with us.

James Whittaker  18:28

I love it. Shawn, what an absolute legend, thank you so much for being here today go and connect with Sean on all of those channels that he mentioned before. I want to just mention something here as well. He said if you don’t tell your own story, no one else will. If you don’t tell your own story, no one else will. I think that’s so impactful. Let’s now move on to the big mistake. The mistake that we’re covering today is mistake number 16. Now, mistake number 16. You might be thinking where the hell does that come from? Well, Ronsley and I have compiled we’ve been very hard at work behind the scenes, compiling the 17 biggest mistakes that business owners make with their podcast today recovering Mistake number 16, which is having poor or no follow up with your guest once the interview has been completed. Now, if you’ve been connected with me for a little while, while you’ve seen me speak in person or anything like that, you will know that relationships. The biggest thing for me, I mean, I talk about relationships constantly. And I think they are the biggest thing that you need to focus on in your business. And you have to recognize that when it comes to this mistake, once the interview has been completed, you have to realize that your relationship with the guest begins well before the interview takes place. Now if you don’t manage that relationship respectfully from the first touch point, then they’re not going to want to follow up with you anyway. So make sure you’re focused on playing the long game with your guest from the very first touch point. So how do we go about doing that? Let’s go through a few tips right now. The very first one is rather than reaching out cold, get your introduction to a prospective guest on your show through a mutual friend, I don’t think I do anything at all that’s called anything that I do, I always try and figure out, what am I going to do to make sure it’s a warm connection. It’s just so much more authentic. I don’t know about you, but I get spammed constantly via email, LinkedIn, Instagram, even text messages have invaded that final frontier of text messages. So I get a ton of those. So you don’t want to have these cold things, people are increasingly suspicious, and they got bullshit detectors that can spot these things from a mile away. So if you get an introduction to a potential guests on your show through a mutual friend, that starts the entire process off on the right note, that can be done through an audio message that someone can send it can be done through a text message, it can be done through an email, whatever it is, do all you can don’t be lazy on this first point, do all you can to make sure that you get that connection to a mutual friend. Next step from there is making sure if possible, that you can do the interview in person, something I love about Ronsley He was over here a few years ago, and I traveled with him down to San Diego. And he did so many other amazing interviews, I was just sitting there watching this podcast master just do his thing, interviewing all these amazing people. And it was really great just to be able to see that and the rapport that comes from having that in person human connection. Now with COVID, the last two and a half years, of course, we’ve had to shift things to zoom and squad cast and Riverside doing those things remotely, I am moving my show as much as possible to be almost exclusively done in the studio, in person. So if you can do that in person, you have a much better connection, you get a few minutes to chat before the recording starts. You can even walk them to their car afterwards, as well. You can see their rapport and their body language, we know that 93% of communication is nonverbal. So if you’re doing this audio only, you’re missing out on a huge opportunity to build that rapport and establish a true connection with your guest. Next, it’s important to prepare diligently for every podcast. Now someone might say, Well, how would you know if you’ve prepared diligently for that interview? Well, if the person turns around and says, great question, and they’ve been interviewed on hundreds of podcasts, that’s when you know that you’ve asked a good question. Or if they say to you, you know this material better than I do. That’s when you know that you’ve done your job. I’ve interviewed people like John Assaraf, and Keith Ferrazzi. And to have them say, pause, I just want to acknowledge you that you know, this material as well as I do, if not better, it’s amazingly gratifying as an interviewer to hear that. So preparation is a whole other subject. We won’t go into that in detail right now. That’s actually Mistake number 50. So make sure you stay tuned to the podcasting for Business Show. And we’ll cover that on an episode upcoming, just make sure that your questions that you’re asking your guests reflect your preparation as a host and your talent as an interviewer. So that’s making sure you prepare diligently next is making a list of ways that you can help them. So what are some ways that you can help them you could connect them with someone else in your network, who they’re not connected with right now who you think could be a valuable connection for them, you can figure out some ways to help them make money. Now in episode one of the podcasting for Business Show, we had Brandon T Adams come on the show the way that he was able to build his network, celebrities from the TV show Shark Tank like real world entrepreneurs, billion dollar founders, he was trying to figure out what he could do to make those people money and did an amazing job at that. So connecting them with other people who could be valuable connection for them, making them money, giving them access to interesting opportunities that they might not know about that further their mission at something else you can do. Even if they’ve got a book coming out, you can say, look, I want to buy 20 copies of your book, or what can I do to help get your book into as many hands as possible? Or are you doing a book launch in my city? What can I do to help even if they don’t take you up on it, they will really appreciate that you’ve gone out of your way to try and add value to their lives and further their mission. Another thing is to share a heartfelt thank you before you hit the record button and let them know how impactful their work has been on you. I’ve done that a number of times with the guests who have come on my show. And it just starts off leading with vulnerability is really important. And when you’re thanking them for how they were able to shift you away from being in a spot where you were desperate to grow. And a resource they provided like a keynote that you saw them give on YouTube or in person or a book that you read, or a podcast that you listen to moves you away from that spot and catapulted that growth that you needed. It’s a really great way of being able to have that vulnerability so they feel validated, and want to help serve your audience as much as they can. Another way that you can do this is to ask your guests during the show. What are you working on now that excites you the most? When you do that, they will tell you exactly how they’re allocating the time what’s most important to them, and if you’ve got an imaginative Brian, which all of you should, if you’re a business owner with the podcast, you can figure out you can connect the dots in terms of what you can do to help them further that mission. But if you don’t know what work they’re doing and what excites them the most, it’s very difficult for you to be able to do that runs.

Ronsley Vaz  25:14

It’s really fascinating that most of us are not prepared for that. Because I feel like podcasts go through so much effort to make the show to create the show notes to make all these things happen. But forget the basics of the relationship with the interview of the guests that they could potentially, like leverage a lot from,

Shawn Walchef  25:32

I need to hang out with you guys much more. Because every time I hear you speak, you give me a nugget you give me something, you give me some gold, because you’re such an experienced podcaster. You’re so great at what we call hospitality. I mean, you’re doing hospitality in real life when you’re doing those in person interviews and the due diligence that you do I know Tim Ferriss is one of your idols, one of your mentors guy that you look up to the amount of work that he does to interview Arnold Schwarzenegger, he doesn’t want to ask Arnold Schwarzenegger, a question that he’s answered 700 times. So what does he do? He digs through every single piece of content on the internet, he talks to friends of friends, he does so much work, but that work creates a no shit moment for Arnold Schwarzenegger. Tim has a special place in Arnold’s heart, because of the work that he did. And that’s exactly what you’re talking about. That’s why you have deep relationships. That’s why Ronsley has deep relationships. That’s why you guys asked me to hang out on clubhouse, you asked me to do a live, whatever you need, I’m going to be there for you. Because I know that you guys respect my time you respect my mission, what I’m trying to accomplish? And what great questions. What are you working on that excites you the most? Such an easy question that I don’t ask that I will use I’m going to take from James and start to use. It’s close to the what pulls you out of bed every morning. So many people go through the motions, but the people that I want to interview the people that inspire me and the people that move me, they get pulled out of bed, they can’t stay in bed. They’re too ready to go when the day.

Ronsley Vaz  27:02

All right. So you still till the end, you found this useful, and you have a business. And, Paul, you have a podcast and a business. And you kind of want to make it work for you and grow your business using this podcast will you know what, that’s something that I have helped 1000s of people do and 1000s of businesses do in different forms, through an agency in a one on one fashion through a conference in the group and obviously courses and stuff. So please, I want to be able to give you something that you can use to get recording results in your business using a podcast. We call it the recurring results roadmap. It is years of putting this in practice. It is the blueprint to get results in recurring results using our podcast if you’d like that, send me a message [email protected] I want to hear from you. I want to hear your voice or I want to hear from you. So if you’ve listened to this and you want that roadmap, please send me an email [email protected] I want to hear from you. Much love. I’ll see you in the next episode.

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