Building a Sustainable, Future-Proof Business with Niching Down and Podcasting

Building a Sustainable, Future-Proof Business with Niching Down and Podcasting

You’re walking down a bustling street filled with countless shops, each vying for your attention. The storefronts blur together as you pass by, their generic offerings failing to catch your eye. But then, a small boutique stands out from the crowd. Its sign proudly declares that it specializes in handcrafted leather goods for motorcycle enthusiasts. Intrigued, you step inside and …