151. James Tuckerman on the Art of Persuasion and How To Win an Audience for your Podcast

Winning friends and influencing people is what we all really want in life. We want to be loved and adored by our millions of fans who tell all their friends about our amazing podcast or business. Simple enough. But how do we make that happen?

Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest line-up, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you.

On today’s episode of Should I Start a Podcast we are tuning into James Tuckerman’s session at We Are Podcast 2017. James is one of Australia’s most accomplished digital publishers. He’s an entrepreneur, angel investor, reluctant growth hacker for hire and professional speaker.

He is widely known for launching Anthill Magazine, in 2003, from the spare bedroom of his parents’ home. He was then 26 years of age. In 2004 and 2005, he was named Best Small Publisher in Australia by the ABA (now Publishers Australia)

James is in the business of persuasion. He’s put together 12 fundamental principles of persuasion and makes them available in this short session taken at We Are Podcast. Tune in if you’re a podcast host, an entrepreneur — or even if you just deal with people on a daily basis.

James’ talk covers:

  • The one thing listeners care about above everything else
  • Why outcomes are more important than products
  • How to earn authority for your show
  • How to be a likeable host
  • The importance of social proof when it comes to selling something
  • Why humans are hard-wired to finish what they started
  • The economic principle of scarcity and how it applies to podcasting
  • The final thing you can do to convince someone to listen to your show



James Tuckerman – LinkedIn
Anthill Magazine
Not-So-Freaky University

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