41. When Should I Start A Podcast and how to make it work with Sean D’Souza

Sean D’Souza is the author of the Brain Audit, a cartoonist, marketing strategist, and brilliant entrepreneur. Sean says that the first step in creating the way you want to structure a podcast show is to make a list of the things you like and don’t like the type of show you want to create.

He has a degree in accountancy and started working with one of the best advertising agencies in the world, which guided him into the world of copywriting, writing TV commercials, graphic design, cartoons and web design.

He is now the owner of PsychoTactics, where he writes about marketing strategies, offers business and marketing strategy workshops, as well as personally advising at 5000BC, his highly sought after membership community.

In his spare time, he is the host of The Three Month Vacation podcast.

In this episode we talk about:

  • How Sean manages and balances his life, family, and his online business
  • Taking three months off every year to allow him to travel, learn and relax
  • The three facets of marketing
  • The need to get consumption
  • How he teaches all different skills, from copywriting to being a cartoonist
  • The difference between a teacher and a preacher
  • How Psychotactic is giving the right information but also the right skills
  • The reason for diversity
  • The fundamental flow in the thought process
  • The essential reason why we need to do so many things in life as well as learning different skills and talents
  • The importance of workshops when learning
  • How Sean is applying a structure by taking a few important notes and snippets, especially going into events
  • What podcasting has done for Sean’s business since it started
  • How he got into podcasts and decided to create his own
  • The difference between audio, video and print
  • The authenticity of audio
  • What makes podcasting different from other mediums in terms of authenticity
  • The importance of storytelling in engaging the listener from start to finish
  • Telling stories that are interesting for everybody.
  • The effectiveness of the three parts of storytelling
  • Facts, analogy and the personal story
  • Finding an interesting fact and making the story roll out well
  • How Sean makes money out of podcasting
  • The different ways of generating revenue
  • Making money out of your goals
  • The importance of doing something you enjoy
  • The advantages of spending time creating a great product
  • The importance of efficiency for everything

When someone is considering a podcast as a medium, how do I know if it’s for me?

“If I’m going to do a podcast, I’m going to do it completely differently. I’m going to do it my way. So, I’m going to do like a thousand podcasts. That was the goal. Because when you say I have to do a thousand podcasts’ then you’re saying ‘I’ve got to enjoy this for a very long time.’ You better be enjoying yourself.

“You can’t know if it’s good for your business. You just have to know that it’s good for you. I mean, if you’re not going to enjoy doing it forget it, don’t even start it. Because, as I said, if you’re not going to be willing to do the podcast for the next 20 years then you’re just wasting your time.”

What are the most important things to consider to start a podcast?

  • There are components. You have to know things like where the suspense is, where are the white spaces, where is the bounce, what contrast are we creating.
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    So, when you listen to something like iTunes for instance, some of the top story driven podcasts, they’re all stories. I’m good at talking about business but if I’m going to talk about storytelling then I’m going to make business interesting for everybody.

  • You don’t have to search, you just have to know what to do. The point is you have to find an interesting fact, you don’t have to find an interesting story. You have to make the story roll out well because you can’t just copy it – that’s plagiarism.
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    So, you have to roll it out well. Make it look good and connect it to whatever random thing you’re talking about.

  • The main thing is how interesting your podcast is going to be rather than how much production is going to come out of it.

Which podcast should I follow, why and how often?

“I listen to Freakonomics, the 99% Invisible, the moth. I also listen to Alec Baldwin. I listen to some podcasts for the information, I listen to some for stories, and I listen to some for the production values.

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Where to find Sean D’Souza


Website:  http://www.psychotactics.com

Facebook:  https://www.facebook.com/sean.dsouza

Twitter:  https://twitter.com/seandsouza

Google Plus: https://plus.google.com/104082775066788260946

Linkedin:   https://nz.linkedin.com/in/psychotactics

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