32. How to use a podcast to fill up your next event with James Schramko

James Schramko is the director of Superfast Business podcast. Lifestyle is very important to James; he lives in Sydney and he focuses on having fun with his family, looking after his health, visiting new places and growing his business.

James has quite a story to tell, and it starts with his failure. Sometimes all you need is a little push to get the wheels of Entrepreneurship moving!

James is all about scalability and leverage now. He is earning big bucks because he’s leveraging (and his students leverage too) a gap in the marketplace that exists right now and is an opportunity for virtually anyone listening to this podcast. This is the gap between what we know as online marketers, and what mainstream, offline businesses don’t know. You can fill this gap, and earn a solid living too in your area.

In this podcast episode we talk about:

  • James Schramco’s podcasting journey
  • When did he start podcasting?
  • How did he learn the psychology of selling?
  • The audio information product as a good way to package ideas
  • His partnership with Timbo Reid
  • The podcasting workflow: how to configure things and submit to Itunes
  • The best way to deliver media
  • The benefits of using a USB stick to better reach an audience
  • Steps and guides in accessing the Superfast Business Course
  • The buyer’s remorse and ways to reduce it
  • Offering something that is amazingly good value
  • The importance of clear explanation in order to offer realistic and achievable goals to clients
  • The big gap between expectation and reality
  • His annual no pitch event
  • Selling services to people in taking action and the knowledge they share on stage
  • James’ good ideas and the content delivery event
  • How he encourages people to take action and get good results?
  • Why curating ideas together makes sense, helps to share consistent stories and sends out a clear message
  • Putting yourself in the shoes of a buyer as a seller
  • How James has been repurposing his podcast
  • His tips on starting a podcast and how it can be leveraged
  • The best way to get the listener to become a member at an event
  • Free sixty-day trial to watch and catch up on the recordings from the last event
  • The interview type podcast
  • How James persuades someone to be on his podcast show and why he is genuinely intrigued by what they do?
  • An open-ended conversation structure and how he could benefit from structuring his podcast show
  • The importance of one illustration that is enough to prompt the discussion
  • The responsibility of delivering good value to build up a following or co-audience
  • The lessons he’s learned from podcasting

What are the most important things to consider?

  • “If you want to get an interview with someone, then find someone you have in common, find where they’ve been on a podcast show, then you’ll have a direct introduction. You get in a game and then you can refine the game by working through the networks.”
  • “Don’t take your device to the coffee shop, leave it at home. It’s simply represented by a hand illustration of a device which is easy for people to understand. And I’ll freewheel about my own experience doing this, how it’s made me sharper and more effective; and it’s improved my relationships and the ability for me to concentrate and to think. And when I come back from the coffee shop to my house, I’m very productive because I’ve got few ideas ready to unleash that I didn’t just do while I was trying to eat. Now I can taste my food, look around and see people and talk with the person I’m having lunch with instead of staring at the tiny little screen all my life.”
  • “One way to measure if your time is worthwhile might be to consider what you actually implement as a result of listening. That’s the goal. If someone’s listening to a business podcast because they want to improve their business, as a podcaster you have the responsibility to your listener to deliver value. And if you create good value for them, you build up a following and a co-audience.”

What are the common mistakes that podcasters often make?

“I think people have boring shows that just copy someone else’s stuff. They have the same parody style intros, they put their little ads at the beginning and they have the exact same interviews every time. I know it’s been successful for some but it’s also going to be their downfall.

“I think also people sort of come up with weird truisms that aren’t true. They always say you must release five episodes, that you have to have a certain length and you must be consistent with your episode delivery. All of these I found to be not true at all. I have one podcast with one episode that’s topped the iTunes chart, so that blew that myth out of the water.”

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Where to find James Schramko


Website: http://www.superfastbusiness.com


Facebook: https://www.facebook.com/SuperFastBusiness


Google Plus: https://plus.google.com/+JamesSchramkoOfficial/posts

LinkedIn: https://au.linkedin.com/in/jamesschramko

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  1. Pingback: The top 8 quotes by podcasters about podcasting - Amplify Agency

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