James Tuckerman is one of Australia’s most accomplished digital publishers. He’s an entrepreneur, angel investor, consultant, coach and public speaker. He is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parents’ home. He was then 26 years of age. In 2004 and 2005, he was named Best Small Publisher in Australia by the ABA (now Publishers Australia).
In early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. Within six-months, AnthillOnline.com was listed by Nielsen Online Ratings among the Top 50 Business & Finance websites in Australia. Since then, he has launched numerous digital ventures and helped other companies, large and small, make the transition online or helped them significantly improve their online commercial outcomes.
In this episode we talk about:
- How can somebody go about making money in podcasts
- Ronsley’s podcasting story
- Creation of Bond Appetit
- The connection between entrepreneurship and health
- Ways of making money through podcasting
- Advertising in podcasts
- They myth around finding an advertisee
- People who doesn’t want to hire an advertiser
- What is your goal: advertising or bigger goals
- Mentoring podcasts
- Other things you can offer in a podcast
- Different things you can do to make money through podcasts
- Product ecosystems
- Listening to what the listeners are listening to
- Getting leads through podcasts
- Podcasters’ relationship with the audience
- Creating an account on Patreon
- Affiliations
- What would be a good way to get started about promoting somebody else’s product or service as an affiliate
- Podcast as a way of educating others
- Connecting with people from all around the world
- What doors would like to open in podcasts
- The speakers platform
Resources
Listen and Watch the full speech used in the intro – TONY ROBBINS – Decisions – The Ultimate Power
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