23. Frameworks, smart marketing and intelligent content creation with James Schramko

23. Frameworks, smart marketing and intelligent content creation with James Schramko

James Schramko is a Sydney based profit growth specialist and Internet Marketer who ‘fired his boss’ in May 2008 – and ever since, his internet marketing business has grown, year after year.  James not only adapted his offline business skills for online business success, but by applying them in innovative ways he has skyrocketed to international renown.

James has become one of the most in-demand speakers on the topic of ‘internet marketing’ in the world, often doubling the sales of the ‘big names’ in the business. He is courted by the industry’s experts to form joint ventures in order to learn his strategies.   He has spoken at some of the most highly regarded internet marketing gatherings in the United States, England, The Middle East, Ireland and New Zealand, as well as in Australia.

James is mentor to hundreds students from around the world via his private members internet marketing forum who are now operating their own online businesses based on the profit models that are right for them – and James helps them identify and master these.

In this episode we talk about:

  • Catching up with James Schramko
  • James Schramko’s superfastbusiness.com
  • James’ journey to podcasting
  • Audio information as a way of packaging ideas
  • Small Business Big Marketing
  • Freedom Ocean
  • Internet marketing speed
  • From cassettes to digital products
  • How to market your program
  • Packaging your program
  • Buyers remorse
  • How to reduce Buyers remorse
  • How to avoid Buyers remorse
  • Giving people their money’s worth
  • Disadvantages of giving guarantees
  • The MLM Dilemma
  • Two sides of sale: Buying and Selling
  • What are the different ways of podcasting
  • How to leverage podcasting
  • How to create content from existing contents
  • How to maximize content
  • From podcast listener to event goer
  • Interview type podcasts
  • What to get out of interview type podcasts
  • Different podcast structures
  • The ideal customer
  • Why is podcasting “Hot” now
  • Filling the need of podcast

What are the first mistakes that podcasters often make?

  • Creating uninteresting content
  • Truisms that isn’t true
  • Not being original

Where to find James Schramko

Listen and Watch the full speech used in the intro – The Power of Vulnerability | Brene Brown

Download or Play the Episode below

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