How GE is cutting advertising corners using a podcast

How GE is cutting advertising corners using a podcast

The rise, fall and rise again of podcasts has allowed the podcast platform to evolve past the point of generic audio. This is the latest evolution to podcast creation where a brand pays a podcasting company to create engaging content centred around an idea it is trying to market. The Startup Podcast in episode #17 ¬†Words About Words From Our Sponsors cover the dilemma of this kind of advertising, but it is already here …

Article released By Alison Lowe on the  25 November 2015

Article found on: We Are Podcast

Summary: Following news that a brand podcast from General Electric (GE) has topped Serial to become the most popular, we ask if Australian brands are missing a big opportunity. GE produced a branded podcast and has started knocking the big hitters out of the podcasting charts. Read more at http://www.adnews.com.au/news/why-brand-podcasting-is-a-missed-opportunity

Leave a Reply

Your email address will not be published.