The rise, fall and rise again of podcasts has allowed the podcast platform to evolve past the point of generic audio. This is the latest evolution to podcast creation where a brand pays a podcasting company to create engaging content centred around an idea it is trying to market. The Startup Podcast in episode #17 Words About Words From Our Sponsors cover the dilemma of this kind of advertising, but it is already here …
Article released By Alison Lowe on the 25 November 2015
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Summary: Following news that a brand podcast from General Electric (GE) has topped Serial to become the most popular, we ask if Australian brands are missing a big opportunity. GE produced a branded podcast and has started knocking the big hitters out of the podcasting charts. Read more at http://www.adnews.com.au/news/why-brand-podcasting-is-a-missed-opportunity
