302. Simple idea into a business with a podcast feat. John Lee Dumas

Learn how to take a simple idea and turn it into a business with a podcast

Did you ever want to really understand how you can start from a simple idea and turn it into a multimillion dollar a year business? And a business that keeps 80% of what it makes? Well here is the secret, there is common path that leads to uncommon success and John Lee Dumas has put over 480 hours to sharing that secret with you.

In this episode you will:

• Learn how to take your podcast to the next level
• Understand how to create weekly free content easily
• Learn to seperate paid content from free content
• Take a deeper look at how fortune favours the bold for podcasters
• We answer a question about how to monetise a problem your audience is dealing with
• Rethink your monetising strategy by just asking your audience
• Understand how to talk to your audience and focus on them
• Hear us talk about getting your audience to talk to you as a podcast host
• Learn how the foundations of how to think of success and what is enough
• Think differently about how a podcast can scale a successful coaching
• We talk in-depth about how to make it successfully as a podcaster and what is the common path to uncommon success.

All this and more, on this week’s episode of  Should I Start A Podcast.

Make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Also, if you know a business owner that needs to hear an episode about why a podcast is the best business development tool, please share an episode with them.

Pretty Please. Enjoy the show.

After you listen to this episode I would love you to take these 3 small steps that will help you create a successful career with a podcast and an audience:

1. Ask your audience. Make a decisions.
2. What questions would you?
3. What activities are you going to do weekly to get your audience to interact with you?

What you pick as your strategies to grow will depend on where you are at in your business. Pick the right strategy for where you are at and not where you want to be.

These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful.

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

We Are Podcast 2022 – It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group

Stay tuned next week when we going to talk with Shawn Walchef. We cover lots including how to take a bbq restaurant and turn it into something much much bigger. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.

 

 

Having worked with thousands of business owners to create a podcast for their business, I’ve created The Recurring Results Roadmap for Podcasters™.

It’s a step-by-step guide to growing your business to 7+ figures using your podcast.

Importantly, it removes the guesswork so you know exactly what to focus on at all times to generate that recurring revenue.

The best part? It’s personalised, free and it lets you get started straight away.

Download The Recurring Results Roadmap for Podcasters™ here.

If this is your first time here, this is Should I Start A Podcast. I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.

So if you want to start a podcast, or expand your current audience, this is the show for you.

Here is the transcript of the entire episode for those who like to read …

SUMMARY KEYWORDS

podcast, people, book, question, business, love, world, hear, interviewing, audience, fire, years, literally, burnout, writing, biggest struggle, 1000s, talking, conversation, john lee dumas

SPEAKERS

James Whittaker, Simon, John Lee Dumas, Ronsley Vaz, Phil, Brandy Maslowski, Reo, Dr. Sonya Stribling, Anna Vocino

Ronsley Vaz  01:03

Welcome, everyone, we are having a conversation with John Lee Dumas about his new book, The common path to uncommon success, and we’re asking him a bunch of questions. I have a whole bunch of questions. And we have some amazing panelists here, who are just phenomenal just legends. Oh my god. And here’s the way I’d love the US to think of this room. Think of it as like a campfire. Think of us just sitting around a campfire having a conversation asking questions of John Lee Dumas, John, welcome. How are you?

John Lee Dumas  01:37

What’s up Ronsley I am fired up to be here. Obviously, it’s another lovely day in Puerto Rico. And I love the idea of a campfire. Because we don’t get to have many campfires when it’s 80 degrees and 85% humidity. So I think we’re gonna have some great discussions today it’s going to be value first, I’d love to bring people up and answer any pressing questions that they have. Of course, we’re going to have a great panel up here as well, that’s going to be able to contribute amazing value and contents as well. So I think we’re just gonna have a blast today where people are gonna get a lot of opportunities to interact and engage with some really cool people and take away some really great value bombs.

Ronsley Vaz  02:17

Fantastic. If you have a question and you want some insights, you want some blocks busted? Let’s hear from Brandy. Brandy, have a question. Love to hear your voice.

Brandy Maslowski  02:29

Hey, absolutely. I’m Brandy Maslowski. I’m a quilt teacher, speaker, author of children’s picture book Christie’s quilt, and host of the quilter on fire podcast. And a huge shout out to JLD in person here. I’m obviously fangirling right now, because I named my business after you. But I was so nervous to do that actually, at first because I’m firefighter and quilter. And the name fits so well. And I was afraid to use that name until I heard that there was like an accountant on fire on one of your shows. And I thought, well, it’s a green light. I’m gonna go for it. So thanks for that. God, you are a mentor for me. My question today is I’m very new. And I’m very niche. I just started my podcast December 1, I have hit a few milestones already 1000 downloads a week is consistent. Now. I made a top 25 list for quilting podcasts, which I didn’t even know existed. So I’m thrilled about that. And my teaching and speaking has quadrupled since December. So the next step for me is to go onto Patreon and bring more to my patrons who want who are asking for more. So my question today is, what do you think I could ask my weekly guests to create some bonus content for the Patreon? Or how should I separate separate out my patreon content and my weekly free content?

John Lee Dumas  03:47

Well, first off, let me say that is a fantastic name of a podcast. And I love the fact that you went for it because Fortune favors the bold. And I do think there’s like two ways that people can look at that kind of thing. And this world is like either through a mindset of scarcity, or a mindset of abundance, which is just like, hey, this world just going to be a better place and more people are doing what their heart is telling them to do. And so when my accountant, his name was Josh barely. He had a JD business solutions as his name of his business. I’m like that is so boring and so blase. I’m like, You’re my accountants. You’re coming on my podcast every month to talk about the income reports and give a tax tip and you’re doing all my taxes. I’m like, you know more about my business and life than almost anybody else. You need to be CPA on fire. And like I told him that and he said, Do you really let me do that? I’m like, of course I just bought the domain and I gifted it to him. And he went off launched CPA on fire as like a 33 year old accountant with two kids living in Denver, which is where he did not want to be living. He wanted to go back home to Ohio to be closer to his family. And not to go too far down the rabbit hole but he built up an amazing business servicing my audience fire nation over the years, ended up having a mult, I will, I won’t give the exact number but a massive exits of his business was purchased by another listener of entrepreneurs on fire, who now is running the CPA on fire firm who bought it for the brands, he never would have bought JD business solutions, but bought it for the brands. And literally retired Josh at like 38 years old, he moved back to Ohio to be close to his family. And now he’s just doing things that he wants to be doing, which, frankly, isn’t really that much accounting at all. So he’s loving life and doing some really cool things. And it all is to me stem from this mindset of abundance of you know, we can all be winning in this world. And there’s no reason why we can’t be so cancer, you’re kind of a longer tail question about what can you be doing on a weekly basis, there’s something that I would like to share a wrap my thoughts around Patreon. I don’t love it as a model, because it’s something that you can do in certain industries. And some people have some success with it. But at the end of the day, I’m always asking my people that are in my community podcasters paradise, are always looking to monetize your podcast. And they’ve always have to ask themselves the question, what’s an actual problem that my listeners of my podcast are having that I can create a solution for, that I can create a solution for? There’s not going to be essentially like asking you people to like set up a another monthly subscription, like to a Patreon or tool, whatever that like just adds to their other 100 subscriptions that they have to Netflix and Hulu and Disney plus and all this jazz. How can you instead, save yourself? I’m going to talk to my audience, ask them the question, What is your biggest struggle right now, and then come up with a real solution to an actual problem that I can then provide them as a course, as a community, as a product as a service, as a coach as all these different things, which will be to me a much more direct route to actually monetizing in a meaningful way. Now, again, I do not hate the idea of Patreon. And I do think that there are some business models where it can make sense and you’re may end up being one of them. So this could be something for you to test, something that you could have your people that you’re interviewing do would be something like, you know, hey, I’m going to ask a bonus secret question that only people that are in my Patreon account are going to get. But then at the same time, you’re kind of running into a situation where now your listeners are kind of like, wow, I don’t understand why I’m just not getting all the value for being part of this audience and subscribing to this audience and doing all these things. It’s almost kind of like you’re withholding some of the amazing value that people are coming to you for. And then what happens when those other 24 quilting podcasts that you said you were on the list with aren’t withholding amazing value to their listeners, that’s gonna have those subscribers of your show and their show kind of drift a little bit more towards them and say, Why would I just not go to where I get everything right here, right up front, right, transparently. So again, I’m not saying don’t do it, Brandy, I’m saying it’s amazing to test all the different things, all the opportunities, because every audience is different in every niche industry is different. But I think you have an opportunity to go forward and serve your audience in that very meaningful way of asking them the question, What is your biggest struggle? How can I provide this solution, and not in the form of like a Patreon opportunity, but more in the form of a product or a service or a community or a mastermind or a coach or a SaaS product or things along those lines? So those are my three cents, I will turn it back over to Ronsley or James to keep this party moving.

Ronsley Vaz  08:42

Thanks, God, that was legendary. And brandy. Was that helpful?

Brandy Maslowski  08:47

Yes. Oh, my goodness. It was fantastic. And you know, just a dream come true to chat with God. So thanks so much.

Ronsley Vaz  08:53

Brandy. Good to have you, Melissa would be great to hear your voice. How are you?

08:57

I’m great. How are you? Ronsley.

Ronsley Vaz  08:58

Really well. Do you have a question?

John Lee Dumas  09:01

I do. J L D, my question for you. What was your pivotal moment when things really started changing for your podcast? What were some of the things that you were doing right before that moment that you knew that your podcast was about to take off like crazy. So what were some of the things that you were doing? I’m curious, Melissa, thank you for the question. So for me, I kind of launched entrepreneurs on fire fairly blind. I was like, Okay, I do have a mentor. I do have a mastermind I’m part of and I’m getting great advice from Jamie masters and Cliff Ravenscraft. But at the same time, like I don’t really know what I’m doing. I have this idea of who should be listening to my podcast, but I only know in my figment of my imagination, who that person should be listening to my podcast, so I’m just going to go out I’m going to release it to the world. I will be speaking to an empty room at the beginning and hopefully that room starts to slowly fill up with people over time. Time. And that’s what happens. And as that room started to fill up with people over time, aka listeners of the podcast, I started making a commitment to myself to have five, one on one conversations every single week with people that were in my audience. And I didn’t always get to that five. But that was my goal was to try to get five conversations a week, and a one on one capacity, do things that don’t scale to learn about my audience. And so whenever I got an email or social media message, or any way that I could do, I would give calls apps on my podcast for people to reach out to me because I wanted to talk to them one on one. And I started getting those calls booked. And I would get people on a call. And I would ask them four questions. One, how did you find out about entrepreneurs on fire, and I was learning valuable information about how people were actually finding out about my podcast, and I was able to put more focus on those things, to ignite those areas even more. And then assumptions I had about how people were finding my show that never came up during those conversations I could actually stop doing, which saves me a lot of bandwidth. But I was hypothetically wasting before. Number two, I said, What do you actually like about my show? And Melissa, the key part here with this question, was not even the fact that I started to learn what people liked about my show. But I actually was able to start hearing the vocabulary and words that they were using. And I was able to use those words, in email marketing, and names of courses. And on sales pages. Even on my podcast, I started using the vocabulary that my audience was literally telling me and using their words, in my marketing and in the vocabulary that I was using, and it was changing, and the way that I was able to connect with them, because I was literally speaking their language like literally. And then number three, what don’t you like about my show? Now, I always would throw out the anomaly. When one person says they don’t like one thing, you don’t just go and just focus on that. But if a trend developed over time, then yes, I would change that thing about my show that people didn’t like. But then the most important question that I would ask that literally is the core answer to what was a pivotal moment on my show, was what is your biggest struggle right now? And I won’t go into super detail about that, because I kind of did in the last question. But I would ask my audience what their biggest struggle was, and then they would tell me their pain points, obstacles and challenges. And that led me to be able to provide the solution. And that was what led me to launch podcasters, Paradise and Weber on fire and all of my journals, and all these different things, where people were like, John, you keep coming up with all these great ideas. And I’m like, I’ve come up with one good idea in my life, entrepreneurs on fire. Every other idea that I’ve had, has come from asking my audience what they’re struggling with, and then providing them the solution. So that was a pivotal moment was having those conversations, and then providing solutions to my audience. So you want to follow up on that with Melissa. No, that was amazing. I greatly appreciate it. And I jotted down every last word. So thank you very much.

James Whittaker  13:05

Amazing stuff. JLD. Do any of our panelists want to add into the conversation of what we’ve heard so far?

Dr. Sonya Stribling  13:11

Hey, James. Hello, everyone. Hey, JLD. Nice to meet you. This is Dr. Sonya Stribling. So I don’t want to add, I want to ask a question. And I’ve been sitting here debating Should I ask this, but it’s probably going to help someone in the audience to include me. So what I will say is at this point, and I’ve heard that I’m a part of higher tier masterminds and all of that, I’ve created and built a very successful million dollar a month company, and I keep hearing you should do a podcast, you should do a podcast, I would say I’m still fairly new to this coaching game. But it went really fast because I contribute that to the United States military, giving me this discipline and organization. And I just took what I knew and really start helping other women do it. So my question is Dale D is this. If I already have a successful coaching and speaking platform? How does podcasting or how becoming a podcaster add even more value? And it’s not a trick question is more of I really want to know, because I hear it, but I’m just trying to figure out, you want to add something else? I’m sure we’ll make it expand even more. Can you kind of give me some tips or things that why or how it should add more value as a coach and speaker.

John Lee Dumas  14:21

Well, as a fellow veteran, let me say thank you for your service is, I will call you man because as a captain, you outrank me and I love the question, and I’m gonna come at you with an answer that may surprise some people and may not surprise some people who have had these type of conversations with me. But I think you have to ask yourself, what is enough? Like what is enough? And what do I mean by that? Like, it really kind of takes me back to a story of her years ago, that is kind of a story that cycled through the entrepreneurial world because a lot of people have different views. on it. But you know, there’s this multimillionaires in this party and he’s having some drinks with a friend. And then this billionaire walks in the door, the guy says to his multimillionaire friends, hey, that guy’s a billionaire. He made more money today than you’ll make the rest of your life. And the guy looks at his friend and goes, Yeah, but I have something he’ll never have in the friends like, What are you talking about? That guy has everything he’s like, now, I have enough. And that’s a concept that I really think people need to think more about is like, do you even know what enough is for you? And I’m not talking specifically to you. Sorry, I’m talking to everybody that’s here to think about this question. Because if you go, one thing that we’ve done for 91 months in a row is we publish our monthly income reports. And we’ve been very financially successful comparatively, we’ve never had a month of under $100,000 of net profit, like net profit. At the same time, our business has literally been flatlined. Like we’ve been making a couple million dollars a year, every year for eight years. But I have a team of three virtual assistants, I have a net profits to gross revenue percentage of over 80%. On average, every single month, I live in Puerto Rico, I pay 4% tax, I get to keep almost all of the money that I make, unlike everybody else that doesn’t live in Puerto Rico, or somewhere like Panama. And I literally many, many years ago now said, I have enough, I am not willing or desirous of working 10 times harder to make two or 3x More money, right, that’s not a trade off, I’m willing to make, like I at the same time, am like a spring coil, who has the financial war chest and the desire to jump on an opportunity. If one comes that I think is an unbelievable opportunity. But it’s not going to be at the expense of my day to day life here in Puerto Rico, which is essentially when I’m not in book promotion mode, working five days per month. Now granted, I get more done in those five days than most entrepreneurs get done all month work in 30 days, but I’m still only working really hard five days per month. And so that’s one thing I would ask you Sani is like, you should really sit down at some point if you haven’t already. And maybe you have and save yourself what is enough, and at some point is going to get to a point where you’re gonna say I don’t need to add more things to my plate, even if it is a great opportunity, even if it is coming and spending two or three more hours a day on clubhouse or launching a podcast episode of doing X, Y or Z. So to me, you know, hearing I think I heard you right when he said you’re currently generating a million dollars a month with your business, then I would say what is enough to you like what does that actually look like to you if you did have that enough. And by the way, for some people, it’s not even about the money. I love to kind of like ended my rant here. Like I kind of love so much how Elon Musk became the richest man in the world a couple of months ago. His tweet was weird. Now back to work. Because for him, it’s actually not about the money. His enough is like the fact that it’s never going to be enough. He’s gonna continue to try to conquer and save the world. I don’t have that Elon Musk drive, I want to maybe make some small improvements to the world in my own personal little ways. But that’s not what drives me like it drives him and knowing thyself is something so few people do until sometimes it’s too late. So that is my two cents on that. Sonya would love to hear your thoughts on that any further feedback, and then we can keep on moving.

Dr. Sonya Stribling  18:25

Yeah, absolutely. Thank you for sharing that. I’m wholeheartedly work with you. But I’m totally agree with what you said about what is my enough. And once I decide that at 50 years old, I will let somebody know for sure. So thank you for your comment and your feedback on that.

Ronsley Vaz  18:39

So yeah, it’s great to hear your voice and great to meet you.

18:44

Hey, this is Elizabeth McIntyre. I’m the CEO of thinkbook, Australia, host of our podcast and leader of amazing humans. I’m on the inside of we are podcast members, or as we like to call it the way Emily, if you are thinking about growing that business using your podcast and your online presence. Come join us on the inside. I would love to meet you, James and Ronsley coaches to get those recurring results in our business if you want that roadmap which we all follow to get those recurring results you can download [email protected] are podcast.com Now back to the show.

Ronsley Vaz  19:23

Simon How are you buddy? I would love to hear your question.

Simon  19:26

Doing well once the the thank you for having me up on stage I’m in the process of writing my first book with the publishing house Penguin Random House that was made more of a challenge I guess as I became a father for the first time last year during the pandemic and getting a book deal and having a child on his own a fantastic life events but to get them both happening at the same time certainly makes it more of a challenge to get through the writing. So my wife’s been fantastic support along the way so far. My question to God but also the rest of the panel is as I moved towards planning and reflecting on the math marketing side of things. I don’t currently have a podcast, although it’s something I’ve been looking at doing. Do you feel there’s much value to be had in starting a podcast with the ambition of that helping book sales? And the how would you go about doing so if you were in my position there?

John Lee Dumas  20:15

I gave Michael portes this advice years ago. And he used it incredibly well, which was, hey, how many chapters are your book, okay, 20 chapters, why not create a standalone one time 20 Episode podcast that has a beginning and an end. With each chapter, you are just expounding upon that chapter. And of course not reading the books is not an audio book is not meant to be. It’s meant to be just a different take on your book from the author’s perspective where he maybe you give your top three to five takeaways from each chapter. And you have a little kind of side commentary on it as well. And then of course, you give a call to action at the end of every single chapter about where people can go to learn more about the book, and boom, after Episode 20, Chapter 20, you are done. The podcast is done. And the best part is it will live for eternity. And I did this back in 2013. With my free podcasting course, that was just a video course, I turned it into a podcast called free podcast course, podcast that just allowed people that were searching Apple or any directory for a free podcasting course or just a podcast course, to stumble upon this podcast episode, which then gave them this free podcast course and like 15 episodes, or however long it is, and gave a call to action at the end of every single one that said, Hey, do you want to get the actual video tutorials of this go to free podcast course.com. And that would send people to that free podcast course calm, where then I would then get their email address, they’d go into my nurture campaign, which would then of course, get them into podcasters paradise, which is for that reason, and others, the largest podcasting community in the world for people looking to create, grow and monetize your podcast.

Ronsley Vaz  21:57

Alright, Simon, I hope that was helpful. Yeah, that

Simon  21:59

was fantastic. God, I’ve just written down that fraud as a great idea to to separate the chapters into episodes, I’m definitely going to have a look at that when we’re going to move to the Modern. So thank you very much for that, Jody, and thank you once again,

Ronsley Vaz  22:10

Joe. Simon, good to your voice. Phil. Dark. You have a question, buddy.

Phil  22:14

So my question is a kind of a combination of a few things you’ve already said today. One is we talked earlier about know your why and what is your why. And then the guy asked the question about writing the book. And what you said was writing books not really my thing. Really, podcasting, interviewing is what I love to do. That’s what sounds to me, like, that’s what gets you up in the morning. That’s what you love doing? I’m with you on that. I’ve written a book. And I know that I don’t want to write another book. I’m curious, what was your why in writing the book other than HarperCollins came and told you, hey, I want you to write a book for us. I’m assuming something like that, or somebody told you it’s a good idea. So I’m curious why you do that. And what you hope is will come out of it.

John Lee Dumas  22:51

480 hours, it took me to write this book, not only those hours, but the other hundreds of countless hours of contacting the 17 featured guests that I have in the book, the marketing, the meetings, the promotion. I mean, listen, there’s a lot of truth when people say that ignorance is bliss. Like if I truly known what I was getting into, when I took that $350,000 Advance check from HarperCollins, I might have thought twice about it. If I’m being honest with you. Standing here today, though the book almost launching, I truly cannot be happier. Because the reason why I wrote this book is because yes, I do have a large audience with entrepreneurs on fire. And it is people in my audience, they are in the audio world. They love that. I wrote this book for a number of reasons. And I can talk about a couple of them. But one of them was to expand my brands and to expand my reach. And this book is going to make its way to 1000s, potentially 10s of 1000s and maybe even hundreds of 1000s of people, at some point, if it’s the success that I want it to be, who have never heard of me and I’ve never heard of my brands and now will be introduced, not even personally, really to my brand. That’s not the overarching point of it. It’s there being introduced to the 1000s and 1000s of hours that I’ve put in interviewing the world’s most successful entrepreneurs, learning from them, being mentored from them and putting their genius into my business and putting their genius now into a book. This book isn’t John Lee Dumas his life John Lee Dumas is genius. This is me interviewing the world’s most successful entrepreneurs and taking their genius and putting it into a 17 step roadmap to financial freedom and fulfillment. And so this book is really a tribute number one to all those people that I’ve interviewed, number two to the work that I’ve put in to interview them and to conduct those interviews and to congregate that in information and then put it into the written form. There’s also of course, in the audio form and the I did the audio book as well, because I know a lot of people in my audience are going to want the audio book. But it essentially was, for me wanting to get this message, this 17 Step roadmap that I am unbelievably passionate about, that I am so confident in the ability of this roadmap to help so many people get to their version of uncommon success, their version of financial freedom and fulfillment. That’s, I can and I will put up these messages on my podcast much in the similar way that I shared earlier about creating the common path uncommon success podcast, which I will do at some point sooner than later. But that’s not enough, because I wanted it to get into a lot more hands than just people already within my world. So that’s some of the reasons why I decided to write the book and I am now complete

Ronsley Vaz  25:59

reo. We’d love to hear your voice You have a question?

Reo  26:01

I do. I do. I can’t believe I’m actually talking to JLD very, very big fan of the podcast, John, really, really appreciate everything and the work that you’ve put in. I mean, I am not kidding, when I say I used to listen to hundreds of your episodes and 2018 work in four to six hour shifts at the go pump warehouse in Watertown, mass. And, I mean, I would learn things from you interviewing people that were just so much more valuable than anything that I learned in class when I was going to college. So I just wanted to say a huge, huge thank you for the just the value bombs that you drop, and just being a part of a fire nation, the question that I have for you is, you know, I hear you talking about the crazy amount of work that you’ve been putting in even to write the book, as well as outside of the book. From a marketing perspective, I was wondering if you could share some tips and tricks for dealing with fatigue, and burnout, I’m 23 right now. And I definitely feel that passion to do something meaningful with my life. And I’m feeling that burnout as well. So just thank you,

John Lee Dumas  27:01

I appreciate the kind words, brother, thank you for being part of Fire Nation, I do not take that lightly. Like I would go back to the 20 year olds myself. And I would say chill out. And that wouldn’t mean to like lay on the couch, and play video games, unless I wanted to become an EA, sports professional game player, which is totally cool. But what I would tell myself to do is just Hey, relax, let life calm, I would continue to work hard to listen to the great content that I was resonating with to read the books of great entrepreneurs that have come before me to taste this the sample that I would be doing all of those things. And I would really continue to be immersing myself in areas that were really calling me and drawing me like that would be what I would be spending the majority amount of my time in. And now as far as like getting it to overwhelm and burnout, which I do see as a struggle with a lot of entrepreneurs. This does kind of honestly go back to one of the things I said early on where I was talking about finding your enough. And I don’t expect you to find your enough at 23 years old, but it’s the concept of really identifying like, what is enough for me, and again, it’s not always enough money. It’s just enough like what is enough? Like what is enough success, fame, fortune influence authority, my whatever it is that you leverage right now, what is enough, and by the way, that enough might only be the case, for six months, or a year or three years, I can always adjust and change. Like I told Sonya, like I do feel like I am a coiled spring, that if the right opportunity comes along, then boom, I will launch out and make things happen in that area. But until that does, as Derek Severs would say, unless you say hell yes, for me right now. It’s just simply and easily and now it’s really that simple and easy. But to avoid burnout for me, I do what I call batch like a baller, I batch like a baller I am either all on. absolutely crushing it and doing eight interviews for entrepreneurs on fire or 20 interviews on other shows. Or I’m off, I’m literally off, I’m out hanging in the pool with my golden doodle Gus, chilling out reading a book not even a business book, just like a book, a pleasure book, like I’m reading Man at Arms by Steven Pressfield right now, which is an author and a genre that I love. And it’s a joy for me to just relax into recharge. And that’s why when I was sharing earlier, but how I wrote this book, it was all about the focus time of 42 minutes, but then a very focused refresh time of 18 minutes. So I can make sure that when I was writing in creating content, it was the best version that I could create the best content that I could make. So that’s what I would say is go and sprints and then make sure you’re also doing as much refreshing and relaxing as possible as well. Because this leads me into another thing that so many people have problems with. There’s this panic by Adding for people when they’re not busy. And it’s just a natural thing. It’s like it’s a human traits and not to like give people more reading homework. But the pleasure trap is a book that everybody should read like it is a book that has literally changed how I look at life and both in the health and wellness world, but then also just in the work world, because it gives you such an insight about how the human psyche and mind works. And so I am either going all in and I’m all focused, and I’m going 100 miles an hour, or then I’m off, and I’m not and I’m relaxing, and I’m doing things that are refreshing my mind. And I’m not always being busy. Because why is it that some people say like, come up with all my best ideas in the shower is because you’re letting your mind wanders, like you’re doing something. You’re like shampooing your hair, but then boom, this idea hits you. And like literally, my idea for it was on fire came when I was on a walk on the ocean, listening to a podcast, but I was mostly half listening, just letting my mind wander, and boom, it hit me. And when people are just always just so filling their cup of Instagram, scrolling and texting people and conversating and talking on the phone and this and this and this and that. They’re not giving themselves pause, reflection, introspection, meditation, journaling, they’re missing so much. So ARIA, I mean, listen, it’s a foregone conclusion that you are going to crush it at some point. Until then just relax and enjoy it and do the things that we’re talking about here. And you’re going to be a Okay, brother.

Reo  31:32

I love it. Thank you so much. God, I want to thank a podcast who’s club as well as all the mods for inviting me on stage. Thank you so much, guys.

Ronsley Vaz  31:40

That was so cool. One of the things that God was talking about the batching like Ebola is so cool how you do that, like you just get through so much stuff in it just and you’ve been doing that for like six or seven years, because I remember the first time I interviewed you, John was maybe seven years ago. And even at that time, it was like you were batching. And you had your system and it worked really well. And yeah, what a phenomenal story you have. All right, ladies and gentlemen, we’re gonna land this plane. And I think it’s been an amazing conversation. I love the fact that we could bring some amazing people together around this campfire to talk about a whole bunch of things, including John’s new book, which you can get on Amazon. And there’s a whole bunch of really cool stuff, John, thank you. I know that you say yes to only the hell yeses. So I appreciate you and Kate and your friendship, and I appreciate everything you do. I appreciate the fact that you put out the stuff for us to take the responsibility of putting our voices out there. And I don’t take any of the work you do for granted. I’m really, really appreciative and be called to Kate,

John Lee Dumas  32:50

you’re a Hell Yes, brother. Thanks for putting this on. I don’t take it lightly. This plane is officially being landed. So thanks, everybody, for being here. I really enjoyed having this time with every one of you. And I look forward to further interactions and everybody in here just adding amazing value to this world.

Ronsley Vaz  33:11

Amazing. Alright, Team plane has landed. Thank you. All right. So you still till the end, you found this useful. And you have a business. And, Paul, you have a podcast and a business. And you kind of want to make it work for you and grow your business using this podcast will you know what, that’s something that I have helped 1000s of people do and 1000s of businesses doing different forms, through an agency in a one on one fashion through a conference in the group and obviously courses and stuff. So please, I want to be able to give you something that you can use to get recording results in your business using a podcast. We call it the recurring results roadmap. It is years of putting this in practice. It is the blueprint to get results in recurring results using our podcast if you’d like that, send me a message [email protected] I want to hear from you. I want to hear your voice or want to hear from us. If you’ve listened to this and you want that roadmap, please send me an email [email protected] I want to hear from you. Much love. I’ll see you in the next episode.

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