Make your podcast audience love you

300. Make your podcast audience love you

We stop ourselves from creating a podcast because we don’t know what to make. We don’t know what will make our audience love us. We struggle to link all the amazing things we’ve done into a podcast concept for a certain audience. All this leads to us creating just another generic podcast that everyone else has made before. Well, until now. Because if this is where you are at right now, then this episode is just made for you. 

In this episode you will:

  • Learn how to activate a Facebook group of people that want to hear from you
  • Understand how to produce weekly content without stressing about what to create
  • Learn to make your podcast punchy & relevant
  • Take a deeper look at how to create content specific for your specific audience 
  • I answer a question about where to find your audience for your podcast
  • Rethink your podcast creation by first speaking your truth 
  • Understand how a product where people buy from you is so important for a podcaster 
  • Hear us talk about trust and how to create a podcast that builds trust 
  • Learn how the foundations of creating a business for transformation 
  • Think differently about how normalise the secret fears of your audience 
  • We talk in-depth about credibility and how to make a podcast for your audience so that they love who you are, and the mission you are on.

All this and more, on this week’s episode of  Should I Start A Podcast. 

Make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Also, if you know a business owner that needs to hear an episode about why a podcast is the best business development tool, please share an episode with them. Pretty Please. Enjoy the show. 

After you listen to this episode I would love you to take these 3 small steps that will help you <make an amazing podcast for your audience>

  • What do you want to be known for? 
  • What do you need to do to get there? 
  • How can you create a podcast that will entertain, educate & excite your audience? 

What you pick as your strategies to grow will depend on where you are at in your business. Pick the right strategy for where you are at and not where you want to be. 

These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. 

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. 

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. 

 

We Are Podcast 2022 – It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group 

Stay tuned next week when we going to cover Launching a podcast brand. We cover lots including how to get people to give you money for a podcast brand you are about to launch. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.

If you’ve never heard of our work before, there are 3 things that I think you would benefit from right now…

1. Listen to this playlist of How to Podcast for Business.

2. Get the the Recurring Results Roadmap (if you haven’t already).

 

Having worked with thousands of business owners to create a podcast for their business, I’ve created The Recurring Results Roadmap for Podcasters™.

It’s a step-by-step guide to growing your business to 7+ figures using your podcast.

Importantly, it removes the guesswork so you know exactly what to focus on at all times to generate that recurring revenue.

The best part? It’s personalised, free and it lets you get started straight away.

Download The Recurring Results Roadmap for Podcasters™ here.

If this is your first time here, this is Should I Start A Podcast. I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.

So if you want to start a podcast, or expand your current audience, this is the show for you.

Here is the transcript of the entire episode for those who like to read …

SUMMARY KEYWORDS

podcast, adhd, people, talking, bit, interview, coach, child, listening, support, business, parents, book, results, normalize, transformation, starting, punchy, ted talk, voice

SPEAKERS

Sharon, Ronsley Vaz

Ronsley Vaz  01:02

I’ve got your notes, and I want to be of most help. So how can I serve? And what can I help with.

Sharon  01:08

So I’m just looking at starting a podcast at the moment, I have recorded my intro and my outro. And the goal is that after this current wave, of course, people go through, which is about two weeks time, I’ll be finished to launch the podcast. And I was kind of waiting for Kajabi the podcast thing, but then I’ve people are getting mixed reviews about their podcast feature. So just sort of wanting to check in with you guys about how to make my podcasts stand out because I’m in the unique position of being able to start fresh. And I’ve got quite a big following. I’ve got about 4000 people in my private Facebook group. But I want to make sure that it is just a honing on what I’m talking about. I’m a little bit nervous about being able to produce content weekly, and make it punchy and relevant. And I know my audience are parents of children with ADHD. So they’re very time poor. They particularly like it when I talk about my personal stuff, which makes me a bit nervous. And they also need it to be like straight action steps, you know, like really, really clear action steps and really punchy because they’re not sitting there listening to it for an hour. Like I just wanted to sort of have a chat to you about the best way to really harness this, like I’ve got the knowledge up here. But I don’t want it to be like a webinar where I’m just talking at people, I want it to be a bit more casual, and a bit more friendly. Sure,

Ronsley Vaz  02:33

this is cool. I haven’t done one on one at all. I can’t remember the last one. So really cool to do. Let’s talk about the main thing that you said he’s talking about standing out, right? Do these parents kind of listen to any other podcasts?

Sharon  02:45

I think they do. But there is quite a lot in the ADHD space. But I’m a little bit different in the way that a lot of the podcasts about how to help the child because ADHD, I don’t really treat the child, I help the parents that have the children. So mine’s from coming from a different angle. So I’m all about how to make them parents life easier. Whereas their podcasts are more instructional about how to coach and emotion coach the child and do that sort of stuff. Whereas I’m coming at it from a mum point of view, like how to make my days easier, how to make it more streamlined, how to have routines and those sorts of things. So it’s a bit of a unique perspective.

Ronsley Vaz  03:19

You coach the parents, not the kids. You said there’s a lot in the ADHD space, and you coach the parents and not the kids. So what are the parents listening to right now? Yeah, so they’re listening to stuff about the kids.

Sharon  03:30

Yeah, they’re listening to the things about the children and ways to help the kids. But my approach is much more about the family holistically, like the whole family. So I’m looking at changing the whole environment around the child, not just focusing on what the child can or can do. And that’s the part that makes it quite unique, because a lot of ADHD coaches just focus on trying to sort of fix the ADHD, whereas I don’t really focus on that at all. I focus on changing the environment.

Ronsley Vaz  04:00

So if I may ask shown you remember the bit about speaking your truth? What’s your part? What’s your truth? Why does this matter to you?

Sharon  04:09

My whole family, people with ADHD, so I’ve got three kids with ADHD. And my husband has very severe ADHD. And I listened to my husband story of him growing up, and it’s horrifying him in school and I just decided that that’s not how it was gonna go down for my little voice. And so I wanted to change the world for my children. And then once I had my family sorted, was able to start helping us.

Ronsley Vaz  04:35

Yes, YPO people want to hear your story, right? That’s why because that’s the pot. Is that in your intro? Yeah, yes. Yeah. Okay. So that’s the truth, your change the whole environment. Do you want to stand out? Let’s talk about your business. What do you do and you feel comfortable, your podcasts will generate leads. What does that mean?

Sharon  04:54

Well, I’ve got a six week online course that gets amazing results like it’s all had five star testimonials. I do one on one coaching with mothers and parents, I say parents, but it’s usually the mother. And I want to try and get more traction from that. Like, I feel like I’m putting out so much stuff on socials, blogs, doing interviews on other people’s podcasts and everything like that. And then every now and again, someone will say to me, Oh, I didn’t realize you had a six week program. And I’m like, like, how are they not absorbing that I have a product. So like, I feel like I’m always talking about. So the podcast is me just referring to it, and trying to establish trust that I can actually help them. And to position myself as a leader, like an industry leader or someone that they want to trust, because a lot of these families have been sold snake oil, they burned by things before. So I want them to know that I live it every day. I have three boys with ADHD. I live this program every day. So I understand where they’re coming from.

Ronsley Vaz  05:56

Yeah, I mean, that’s not an uncommon thing for certain type of people, myself included, like not many people, even now a lot of people don’t know what I sell it because it’s like this really weird, right? I’m not very comfortable. But I found a workaround that the workaround is to say that I help people grow their business using podcasts. And it doesn’t matter what they land up doing, whether they land up doing the membership, or the agency or whatever, whatever, whatever. It’s just like, right? It’s the transformation. So for you, what’s that transformation? If you think about the ecosystem, right, for Shannon’s ecosystem, the whole thing, because it’s your living, it’s your whole family’s your whole thing, right? What’s the transformation that they go through, you go to irrespective of what they consume, if they consume the podcast, or they consume the six week call, so they do the one on one coaching with you, it doesn’t matter what they conceive of mine, it will be the same sort of thing. Right? So that’s what I mean for you. What’s that thing for you that transformation actually

Sharon  06:59

say we provide life changing and practical strategies and support for parents of children with ADHD?

Ronsley Vaz  07:06

So that is what you don’t want to be known for is what I understood because you’re the whole environment, correct?

Sharon  07:12

No, no, we’re trying to say we’re supporting them. And we’re giving them strategies.

Ronsley Vaz  07:17

Got it hug? Do you think that they feel supported, like irrespective of whether they came across you? Or in general? Like we’re talking about their environment where they are dealing with ADHD in some form? How would they feel supported? What would for them feel like support?

Sharon  07:34

I guess, knowing they’re not alone, identifying that other families are like this, knowing that there’s resources out there for them?

Ronsley Vaz  07:43

Are they thinking right now that they have resources? Do they feel like oh, if those resources I’d be supported the feeling that

Sharon  07:48

I don’t think they’re feeling, it doesn’t get any government support? So autism does that he doesn’t. And there’s a lot of hard feelings about that, because they’re paying lots of money, and they’re not getting any extra support from the government.

Ronsley Vaz  08:02

So let me just articulate what we’ve sort of spoken about. So far, you want to stand out as a leader? Obviously, this is for parents whose kids got ADHD, if not to do whether they have ADHD or not? Correct?

Sharon  08:16

Often they do, because it’s usually genetic.

Ronsley Vaz  08:19

Got it? But do you kind of say, I’m talking to parents, kids that have ADHD? Or how do you

Sharon  08:25

phrase it for parents, because sometimes I’ve noticed a resistance, the parents don’t think that they need help. They think their child needs help. So they think that they’re all right. They know that they have ADHD, but they’ve made it somehow, but they’re worried about their child

Ronsley Vaz  08:39

of music, one of the things that you want to do obviously, is normalize the thing because they don’t want to be alone. They want to feel alone, they don’t want to feel like they’re broken. And they weird, sort of Addams Family from the block and all that kind of jazz, right? So they probably feel like they can go and do things because they are in this mindset, one of those things that they feel like they can’t go and do.

Sharon  09:00

Often they use the word isolated. So we feel like we don’t get invited to things. We get negative feedback everywhere we go that people look at us funny, because our child might be behaving difficult. We get sideways glances in the supermarket, and they feel like they are judged for being a bad parent when it’s not really their great parents. They just got a child that has some difficult behaviors.

Ronsley Vaz  09:21

I love this. Now, what I’d like to ask you is for someone in that position, what would they see as being an authority or being leader? Let me explain what I mean. When I started off, I was like, Okay, I literally thought I wanted to do the podcasts of my mentors was my thing, right? So sort of a what would they kind of value? TEDx talk? Ted Talk would be like amazing. So the fact that that happened was crazy book was one of the things that if I was an author, entrepreneur of the year, all those little things that I don’t mention often, but what are those things that for them you think they They would go, yep, that’s good. This is good credit. This is good credit, this is good credit. And those could even be so now for me that can even be, I’ve helped 1000s of people launch podcasts. That’s a lot of people. Right? That’s a lot of people. When I even think about it. I’ve done over 40 100 interviews, like that’s a lot of people a lot of reps, right? So now those make it into my credibility. It doesn’t have to be for yours, but what are yours? And what would they look up to that you can now start to like start ticking off.

Sharon  10:30

I think that promoting the number of families that we’ve helped because it’s substantial. And so also to like a TED Talk would be incredible, that I refer to TED talks a lot in my program as well, a book would be great as well. And then that social credit of being able to make people’s lives easier. A lot of my program is all templates and things that everyone talks strategy, but I just basically make it easy for them, I kind of do the hard work for them. And I think that that anything that saves my guys time really helps.

Ronsley Vaz  11:04

So this is really great. And I know you will be working with Tina on your goals and stuff like that. So definitely, I’ll start looking at these things in terms of your goals. And this is great, because, for me, everything started from a podcast, I literally had 200 odd dollars in the account, I spent $179 to get a microphone and a little mixer thingy. No credit, nothing right when I started, and half a million debt. And then everything came from there. The book came from there, that thing came from the old thing. So the podcast is your, your roots, don’t only think of your podcast, as content, your podcast will open those like you wouldn’t believe. And if you don’t set it up in that way, what do I mean by that? If we only think of a podcast as content delivery, maybe the content could be best delivered in a monologue fashion. And you’d never get a chance to meet people. And I’m not saying that that’s not a good idea and totally valid sort of strategy. Right. But in terms of what you got to start ticking off is the relationships in your industry and starting to be the hub of like all these influences in your industry. What does that look like Sharon?

Sharon  12:22

That means reaching out to people that are in this area and interviewing them?

Ronsley Vaz  12:27

Who are they like what comes to me,

Sharon  12:29

there’s ADHD support Australia, there’s all different organizations, there is various ADHD coaches, there is parents of children with ADHD to hear their story and give them a voice. And there’s plenty of people that I can interview.

Ronsley Vaz  12:43

Phenomenal to do you have a name for your podcast? Is there anything around that that you’ve already sorted out?

Sharon  12:49

I wanted to call it the functional family podcast.

Ronsley Vaz  12:52

It is funny because I literally just wrote down COVID Just saw that while you were talking and asked him whether you’d have the Okay, great. I wonder how much that actually conveys about ADHD. You know what I mean? I’m not saying not to call it that. Please don’t get me wrong. I’m just saying the first thought that comes to mind for me is the summer look the name and understand anything and you want to be the face the voice, the hub of ADHD. And if that’s not in the name, it may be could set you back in terms of what you want to achieve. Something to think about.

Sharon  13:25

I have thought wondered that myself.

13:29

Hey, this is Elizabeth McIntyre. I’m the CEO of think brick Australia, host of our podcast and leader of amazing humans. I’m on the inside of we are podcast members. Or as we like to call it the way Emily, if you are thinking about growing that business using your podcast and your online presence. Come join us on the inside. I would love to meet you, James and Ronsley coaches to get those recurring results in our business. If you want that roadmap, which we all follow to get those recurring results, you can download it@roadmap.we are podcast.com. Now back to the show.

Ronsley Vaz  14:09

Who are the people that you can reach out to now to start getting interviews with and also when you think about interviews, who are the people that you can reach out for interviews?

Sharon  14:21

I’ve got a list on Monday. So every time I think of someone or come across someone, I add them to the list. And at the moment, were pitching one podcast a week. So we pitched for me to be on their podcast once a week. So that’s something I do often. I just have never done my own.

Ronsley Vaz  14:36

How beautiful to be able to do that. Now. I mean, we’ve all had that expertise as well. Right. So I mean, so we tend to frame it in a way that it’s actually negative to us, but it’s actually not it’s actually a really good platform to build on that. We’ve been on other shows you’ve already been pitching. I promise you a lot of people that I speak to who want advice on podcasts, don’t have a course have no idea what they want to sell Have not pitched ever. So you’re building on such a mountain of value that you’re way ahead lightyears ahead. So let’s talk about that standing out bit. How can you create something a podcast platform that will make you stand out, because if you can create that, then not only you will get your TED Talk, not only will you get your book, you’ll get all your cred, because it’s the platform, it’s your thing. It’s the voice of ADHD. It’s like everyone wants to be involved. Do you see what I mean?

Sharon  15:34

That’s the bit that I’m kind of hesitating on, how do I get it to stand out, and I do want it to be different, like I want it to be a bit more punchy. And to be full of value. I don’t want to just rabid on talking about what’s happening, but actually make it worth listening to.

Ronsley Vaz  15:51

It’s simple, I think, in my opinion, that you have a conversation with someone. And then you do a spiel at the end. And all you do is be at the start and a thing at the end. At the start, you say, Hey, I’m interviewing this person, because you would obviously always talk to the audience, as you Hi, welcome you, good to have you here. Like that’s the way you talk in first person when you’re on a podcast. And you start by saying I created this podcast for you. And I went out and got this interview for you. Because I think this is important for you. And I need you to listen to this interview in this fashion. And at the end, you hear me summarize so that you actually have something to take away, because I value your time. And that’s your podcasts. I don’t think it’s anything to overthink. It’s very straightforward, in my opinion. But I want to hear what lands for you and what kind of feedback you have for for that kind of advice.

Sharon  16:48

I think that’s really great to just be able to summarize it for them at the end, because I think sometimes they get so much information thrown at them. And there’s all different competing strategies and theories and everything like that. So just to be able to at the end, just to say, look, I’m going to break it down for you, I value your time, if you could just do this and this and see what results you can get just really make it snappy for them.

Ronsley Vaz  17:09

So you obviously have transformations that you deliver a bit with that information that you give people, right, you give them information, they have to use that information in some way. And then they get a transformation as a result of doing the work. Again, remember, one of the goals here is to normalize. So at the end, when you give it a summary, you’re creating these actionable things that could become a book, there’s so many different things that we can repurpose this content, but just go in with the framework. And what is the framework, you’re interviewing this person for a reason you know what the reason is? So you’re going to have an intro to that. And you’re going to introduce that to the guests. in that form. You’re going to also talk about why you always gonna say, This is why me I believe this, this is what I believe in. And there’s never been a better time for this. That’s why I’ve taken the initiative. And thank you for helping me achieve this mission. Right? bring them on board, normalize it, we want to normalize it. I’m excited for the next 50 people that you interview. Can you imagine what the year from now looks like? As a result of that? Are those conversations?

Sharon  18:25

Yeah, that’s right. Every time you talk to someone, you learn something new, you know.

Ronsley Vaz  18:29

Okay, so what’s landing so far? And what’s made more sense, Sharon,

Sharon  18:34

I think just having that please, structure of the interview is good. I am a bit worried about not having ADHD in the name that’s landing. And also, yeah, looking at the goals of ultimately, looking at TED Talks and books, you know, like using that information that I’m collecting in the podcasts to not just to promote, you know, the functional family and the program, but also to open doors for other avenues,

Ronsley Vaz  18:59

you’re in a good position. Because you did say at the start, that you’re in a good position that you’re starting from scratch. So the fact that you’re thinking about that ADHD thing now is great. And even if you do stick with whatever you stick with, you’ve made the decision. You’ve thought about it, put it behind you and then move on. Yeah, Was this helpful? It was

Sharon  19:18

it’s great to just soundboard for someone who has obviously been involved in starting lots of podcasts to have someone to bounce off because otherwise it’s just me in a room. Online Business can sometimes be a bit strange. You just put things out there and you hope that it goes. All right.

Ronsley Vaz  19:32

Yeah. And that’s why stress testing this because I’ve done this with clients like in thing you know, like, how do you make it unique, and normally how people make it unique is because they kind of go and listen to other podcasts and they have only a certain version of what a podcast would sound like. So they only kind of do some identity or some version of that and then becomes another generic one that everyone else does. So that’s why to be able to take one How can you apply it actually your end of your podcast could be what you are going to apply, or what are you going to take away that way you take it away from them and the whole burden that they have to apply to even. So you can’t make it, your thing would be even more cooler, I think and make it more unique. And the final thing, which is probably the thing I’ve been leaving for the last bit is that you need to embrace the fact that you’re the voice and the face, and everything for this movement. And that means not caring what other people think about you, unfortunately. And that’s probably something that’s embedded into us that we need. And by the way, there’s no better person than Tina, to have as a coach to help with those kinds of things. So I know that could potentially pose internal issues that you might have to deal with. But I know that it feels like you’re brave enough to go through that. So just embrace it.

Sharon  20:55

I don’t mind so much about me or me looking flee. But I worry about talking about the kids struggles and things because I worry that they might get to 21 and go Mom, what did you tell everyone that that’s the bit that causes me to hesitate?

Ronsley Vaz  21:09

The best thing in those situations is to be honest about it when you’re talking about it. So then say that this is my concern. So until I’m comfortable with it. So you go through your own thing on your own podcast, you kind of say, Hey, I’m not comfortable with this talking about this yet, because and say that, which is great, because your followers and your listeners will want when you’re finally open. And however that works out. Right? I’m just saying welcome to your advantage. Here’s my suggestion.

Sharon  21:36

Oh, thank you so much. I know your time is yeah, it’s it’s valuable. And I really appreciate having the opportunity to have a chat to you,

Ronsley Vaz  21:43

Sharon, very good to meet you. Please keep in touch.

Sharon  21:46

Thank you see you later runs Lee.

Ronsley Vaz  21:51

All right. So you still till the end, you found this useful, and you have a business. And, Paul, you have a podcast and a business. And you kind of want to make it work for you and grow your business using this podcast will. You know what, that’s something that I have helped 1000s of people do and 1000s of businesses do in different forms, through an agency in a one on one fashion through a conference in a group and obviously in courses and stuff. So please, I want to be able to give you something that you can use to get recurring results in your business using a podcast. We call it the recurring results roadmap. It is years of putting this in practice. It is the blueprint to get results in recurring results using our podcast if you’d like that, send me a message ronsley@gmail.com I want to hear from you. I want to hear your voice or I want to hear from you. So if you’ve listened to this and you want that roadmap, please send me an email ronsley@gmail.com I want to hear from you. Much love. I’ll see you in the next episode.

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