How to Pitch with your podcast

296. How to pitch with your podcast

Do you want use your podcast to pitch for things that other can’t get? Yes. From access to cool events, to making collaborations that others can only dream about. This is the conversation you need to hear. Every business owner can use their podcast to get things their business can benefit from. 

In this episode you will:

  • Learn how to start the idea of Pitching – why you get what you pitch for and you are always pitching
  • Understand how to ask for the big mission & the big impact you are part of
  • Learn to use your podcast episodes to get in front of community colleges
  • Take a deeper look at public relations and how to use your podcast as a PR tool
  • We answer a question about how to become a multimedia mogul 
  • Rethink your niche and your audience
  • Understand the comparison is the birthplace of unhappiness. Learn how to read your metrics.
  • Hear us talk about how to care about the listeners of your podcast. 
  • Learn how the foundations of your podcast are so important when it comes to pitching your podcast.
  • Think differently about how you pitch your podcast and how to take advantage your podcast platform to ask for things you couldn’t get without a podcast.
  • We talk in-depth about creating something that people are attracted to.

All this and more, on this week’s episode of  Should I Start A Podcast. 

Psst … make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Enjoy the show. 

After you listen to this episode I would love you to do 3 small steps that will help you pitch like a podcaster

  • Go back through you top 5 podcast episodes and next to each of them, write who would want to hear about the conversations you’ve had? 
  • Go to google and search for others in your industry who have no competitive overlap with what you do but have the same target market. 
  • No do the work and contact them, get in a conversation with them. Align with them on your overall mission and the impact you want to make. 

What you pick as your strategies to grow will depend on where you are at in your business. Pick the strategy that is right for where you are at and not for where you want to be. 

These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. 


If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on, subscribe to the show and give me a review and rating, it really helps us get found more. 

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to … it is free. 

We Are Podcast 2022 – It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group Stay tuned next week when we going to cover Pinterest for podcasters. We cover lots including how to use pinterest to grow an audience and use that to grow your podcast. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.


If you’ve never heard of our work before, there are 3 things that I think you would benefit from right now…

1. Listen to this playlist of How to Podcast for Business.

2. Get the the Recurring Results Roadmap (if you haven’t already).


Having worked with thousands of business owners to create a podcast for their business, I’ve created The Recurring Results Roadmap for Podcasters™.

It’s a step-by-step guide to growing your business to 7+ figures using your podcast.

Importantly, it removes the guesswork so you know exactly what to focus on at all times to generate that recurring revenue.

The best part? It’s personalised, free and it lets you get started straight away.

Download The Recurring Results Roadmap for Podcasters™ here.

If this is your first time here, this is Should I Start A Podcast. I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.

So if you want to start a podcast, or expand your current audience, this is the show for you.

Here is the transcript of the entire episode for those who like to read …


podcast, people, create, conversation, called, business, podcaster, pitch, james, big, mission, talk, curating, thinking, talent, focus, media, audience, brands, pandemic


James Whittaker, James, Ronsley Vaz, Sandy Waters, Catharina Joubert, Shawn Walchef, Holly Shannon, Anna Vocino

Ronsley Vaz  01:03

Today, we’re going to talk about something that I know James, you’re gonna love for sure, like pitching as a podcast of just pitching in general, this whole panel came from a previous conversation five or six weeks ago, where we all spoke about how hard it was to ask, but we didn’t know how to ask. And there’s all this like, really awkward conversation about asking. So this is all the combination of five weeks of just that one comment. So pitching as a podcast, so great to have everyone here. And the reason I want to talk about this, and let’s start with probably just asking, what we don’t want to happen is have a podcast that you can leverage, right, we don’t want to have something that we’re putting all this effort into, and not realizing how to sort of leverage it the best we can. And we don’t know how to ask, we don’t know when to ask, and we don’t know what to ask, I wonder if someone could sort of start the conversation about asking whether it is how to ask or when to ask or what to ask, we can just start around that context. And maybe I’m gonna put James on the spot, because I feel like he’s just so good at this kind of stuff. So maybe James stopped the conversation around not knowing how to ask maybe or when to ask and what to ask

James Whittaker  02:05

more than happy to win, I think chapter one of this discussion, which can be a very, very lengthy discussion. And something I’m super passionate about, begins within give, it begins with give, give, give, what can I do, the more I know about you, the more I can help you, it’s focusing on that give. Now that only comes from an enormous amount of preparation that you have done beforehand, of course, you can get to it just in a conversation with the person then. But if you’re bringing a person on your podcast, ideally, you’ve done a really good amount of research from them, you’ve already have a bit of an idea of what they need, perhaps they’re going to talk about it in a book that they’ve written, There are many different ways you can find out what someone actually needs focus on the gift, if it’s someone who’s older in their career, they’re going to be focused on things like legacy, they’re going to be focused on being around emerging people who are doing really cool things like younger people. That’s an example of something that you could do to focus on people who are a bit older. And also, if you’ve got people who are a little bit younger, or actually really successful business people just more broadly, let’s use that as an example, they’re going to be focused on what you can do to either give them money or save them time. So focus on the Give, give give there and that’s when you can put up potentially a bit of your relationship capital, with people who you are very, very, if you are very comfortable, and very confident that there would be an amazing fit. That is where you can offer to connect them with someone who could potentially be very influential or very impactful for them. Now, the more times you ask, the more you’re racking up the likelihood, the probability that they’re going to turn around and say, What can I do to help you. And if you’re talking deep things here, if we’re talking about impact, and mission, these are big things that people want to help each other with, these are big things that like minded people want to talk about. So I’d focus on that give, give, give, just give without the expectation of anything in return. And if you do the give well enough, that’s when they’re going to turn around, and they’re going to say, what can I do to help you. And that is the perfect opportunity, it’s a lot better chance, knowing that you’ve already given some type of value, they’ve already got a big ROI from the exchange, they’re going to be far more likely to be able to help you on the condition, that it’s something specific, and ideally, something very, very quick. Maybe it’s an introduction to someone that they know as well, it could be a million things, but make sure it’s something fairly quick and specific i i would certainly think would be a good start. So that’s just a bit of an intro into all that type of thing. And super happy to dive even further into that throughout the session. And as always excited to hear what other people think

Ronsley Vaz  04:32

when I’m thinking about pitching as a podcaster. Definitely the when to ask you covered really well as in like, Okay, you give, give, give and you wait to a point. And so that’s when you get to ask, what I’m thinking about as a podcast is I have a podcast platform. Let’s assume that I make a really good podcast. Let’s assume all that stuff. Let’s assume I’ve taken into consideration my audience. I’ve taken into consideration how I’m going to produce this really engaging show. How do I leverage it like how Although I use it in different ways, we had a conversation again, about maybe three or four weeks ago, I think her name was Laura. She mentioned how she gets media passes using podcasts as a media person. So she pitches to conferences and events and concerts and different things. And the idea here for me is like, Well, how do you leverage something that you create, because you can either think of it only as I’m not getting listeners, or you can think of it as I’m only going to grow my show. But you can use it in other ways. Like, for example, in 2017, I signed the first deal in Australia with Amazon to upload to Audible. And we signed a 10 year deal to be able to upload audio books to Audible, it hadn’t been done in Australia. And the reason I got all the credibility and the reason I got even into the office, was because I had already recorded maybe 350 episodes by that time. And I use that as leverage to get into the office and get into the meetings to stop the discussions, leave, how the discussions all went down, and all that kind of stuff. But the point I’m trying to make is we have this platform, we should look for other opportunities to pitch ourselves and pitch our podcast and be a podcaster. Any thoughts on that team,

Holly Shannon  06:17

I would love to weigh in on that, actually, we have to get really scrappy about how we go about it. Because there’s a lot of methodologies out there that are just almost becoming commonplace to get on someone’s show, you need to have your one sheet and you blast it out as an email. But I’m thinking that you need to be a little scrappy, or so if I were to look at the psychology of entrepreneurship, I would be saying, which episodes really dive into the psychology of not just podcasters, but really interesting entrepreneurs and maybe taking one of those episodes, and sending it in an email to a community college, to their business department, their communications department, even their psychology department and saying, hey, there are other conversations happening out there about what you’re teaching, would you be interested in having me come and speak to your classroom, and share what I’m learning out there in real time with experts in entrepreneurship, we all need to take very different approaches to what is considered the standard.

Ronsley Vaz  07:27

I love where you’re going with this. That was that was bullet that was a great example of like, thinking laterally in ways that are not what I love the red ocean thing and thinking about because we get that a lot like podcasters create podcasts thinking that they should just slap a logo and sell merch and it’s such a huge red ocean is probably the word


I wanted to introduce myself. I’m seva Chavez, a senior celebrity publicist to Hollywood. And I am currently working at what we have a course going on. That’s introduction to public relations, where we’re teaching brands business and publicists and artists know exactly what public relations are. And specifically right now, where we’re at, obviously, after COVID, all of these podcasts came out. So we’re always rebuilding a hot media list, but it’s very valuable. It’s very important right now that we reset ethics standards and morals consciously and sustainably in public relations and media. So that’s where we’re at right now on a world lease scale. And so we definitely are remaking connections and connecting to new podcasts. And I liked what everybody shared, it’s so true, I can tell you some of the brands that I’m behind rock nation, good music is my home team, Wu Tang Clan, and the only female manager to Wu Tang Clan, also over ODB Whitney Houston Michael Jackson’s legacies. So that creating and maintaining legacy comes with a lot of work, a lot of trust, but a lot of communication and just always having a great message, not being afraid to reach out to influencers are people who are a subject matter that you might like to carry. And always it’s that kind of FUBU mentality, you know, starting in the basement from nothing, creating everything. So where we see ourselves represented in the culture today, obviously, across the board, but always have something that helps you stick out. But be true to your soul calling and what we’re seeing more and more in journalism. My degree is in mass communications, broadcasting. So I started out as a journalist. And so what we’re seeing now is a lot of journalists turning away from wanting to do news really want to go independent, because news is really fear. What we saw after the pandemic was DV and sa was the pandemic inside the pandemic domestic violence and sexual assault. But Now secondly, what we see as mental health, right, and so just trying to really create media and what the brother said about having 350 videos randomly. It’s amazing to have content and they always push content is king, but really curated content is king. And so if we think about it on a massive scale and how we want to affect the world, definitely bringing conscious sustainable subject matters to the forefront is where we’re really really headed. So congratulate So all of you, I followed you all. And if I can be of service or answer any questions, please let me know. Thank you so much.

Ronsley Vaz  10:06

I love New Voices. Oh, welcome. This is so awesome. Please ask your questions. This, this is amazing.


I’m pretty much positioning myself to be a multimedia mogul. And siebers class has definitely been something that I cherished. Like, I was just back channeling her just a few minutes ago, and I’m looking to text her because I have social media numbers. But the biggest thing with podcasting for me is, what am I the Aztecs about, that I can talk about and bring people in, like my angle isn’t necessarily even to reach out to celebrities, I want to be able to have people look at my podcasts. And when I eventually come out with a blog and say, You know what, this person that effect or that go to get featured, is going to be a star, like my focus is actually to be what the indie artists market used to be, where you actually were interviewing somebody because you know, they were going to be a star, and you interviewed them before they blew up. So I’m actually trying to redefine my niche right now. And I actually do co hosts a podcast. But the goal isn’t necessarily to monetize just yet. The goal was to actually foster healthy conversation and respectful conversations about love, romance, and how we can respect each other as we get to know each other better. So it’s actually in my bio, the love podcast and kind of took a break. But once we get back going, it’s going to be fun, because one of the biggest things with that podcast was to be able to observe various black love films and TV shows, discuss those, but then also be able to translate that into conversations where we actually look at how we looked at the movie. And then how do we look at our relationships or who we involve ourselves with, so I’m just happy to be on the stage. And I know monetization is coming, but more so I just want to be in the right space with experts in their field. So I can learn.

Ronsley Vaz  11:47

I love this. And obviously, media mogul is such a cool way of looking at at the next few years of your life. And I would just hope that you’re keeping the two concepts separate. And you’re creating the show, which is all about you and you identifying this talent, what a great show that would make like think of yourself three years from now, having done a show a week, where you go out and find and have these conversations with picking talent, like those kinds of reps are just amazing. And then to add that to your other podcast is already the start of your empire, which is cool. I wonder whether anyone else has something to say,

Sandy Waters  12:24

I just find it fascinating. And you guys probably would agree that when you talk to people about their podcast, everybody has their own purpose or goal for it. Like we’ve said, we’ve established, it’s an amazing platform that we now have a platform that we can use for whatever it is. And the one thing that I’ve noticed that some people fall in the trap of comparing themselves to another podcaster Oh, they have X number of downloads, or they’re making X number of dollars. And if what they’re achieving doesn’t align with your goal, then don’t worry about it. Some people just go into the podcasting world just to make those connections. Because you never know where those connections are going to take you. And they’re not even worried about making a lot of money. Some people are just going into the podcasting world to connect with their listeners and almost create a community because everybody loves community. And that’s why even clubhouse is so amazing, because we all feel good when we walk away from it, like, Oh, my God, I’m friends now with all these people. But you know, we’ve just had this beautiful conversation. And maybe that’s all that you need from your podcast is just developing that close connection with your listener, I think no matter what your goal is that is so important. And that needs to be first and foremost thinking about the listener because time. So what are you going to do for them? How are you going to them feel special and important. And then no matter what your goal is of the podcast, it’ll just happen if you just take it slow and really, truly wholeheartedly care about your listener that you’re connecting with.

Catharina Joubert  13:54

That was exactly what I was thinking about right now is there is a very big push for like monetization, obviously, how does it link into your business and sales and all of that, and sometimes just focusing on that aspect, which of course, it’s got its place and the time to speak about it and think about it and worry about it. But if you don’t get that foundation, right, the foundation of like, just what is your message? How does it relate to the wider world to your sphere to your audience? And how is it going to transform your audience? And just like focusing, it’s more the creatives approach where you put the work first you produce the work first you show off your constant, you you there for them, and then from there, the rest will follow. I just think having that foundation it’s so so so important. And I mean that comes down to just bringing the topic back to pitching as a podcaster. If you’ve got that foundation, you’ve got those loyal listeners who’ve like fed back into your podcast, then being able to pitch your podcast is going to be so much easier whether you’re asking for maybe a guest might be somebody well known might not but just Asking for someone to be a guest on your show or then establishing how you can maybe going to follow up on that and asking them for like James mentioned the connection, or just something quick and easy. That depends on then also asking from your audience, just from my own experience. It’s like, How many times have I had someone who after we’ve had a discussion, like, in terms of, in any of those things, being a guest on my show, or even being a client, then one of the first questions is always going to be, can you give me an example of your work? Can you show me an example. And if that is really, really good, and they connect with that, then your chances are higher that the answer to the Ask is going to be yes,

Holly Shannon  15:37

I would love to share something with you see, Bo had said about curation. And when you look at your podcast, taking a very critical eye to curating what you talk about, and who you talk about it with is going to be what sets your show apart. And it’s really interesting that you are diving into love maybe by looking at different films, and having a conversation that’s much needed, because the how we look at love has gotten distorted, because of a lot of the media that is out there and available. And I would say to you that if I were to put my marketing hat on which I can never seem to take off, I would suggest to you that you think outside of the box on how you would pitch your podcast. And what comes to mind for me is finding that right show that you did based on a particular movie, or whatever. And contacting for example, like the New York Times publishes a regular column called Modern Love. And they’ve gone on to create movies on Netflix, like a series, a Netflix series called Modern Love. And it really dives into love and relationships and conversation and people just navigating those waters in this day and age, whether it’s through pandemic or not. So that’s what I would suggest stay really tight, and keep it highly curated. So that you really tap into your audience and you really create an exceptional product, and then pitch yourself to things that are again, a little off center, but different. And that’s what would be my suggestion.


Thank you so much for all of this advice. And I’m definitely going to be showing up on a regular basis, I do have access to a new platform and I’ll probably be joined in next few months was called dystopia if anyone wants to reach out to me, I can give you the information. But dystopia is a streaming platform based in Charlotte, North Carolina. They’re offering music artists two cents per string, they’re offering podcasters, five cents per stream. And they do have a split service so that if you want to split up the payments, they can be split with whoever is on a team with your creative works, this would be a good way for podcasters that have audience to go ahead and start monetizing it while they’re looking to pitch to bigger companies. But once again, on their platform is called dystopia. I’ve had talks with them. And that’s why I’m really getting passionate about podcasting, because they will, they’re going to make me a major influencer based off my social media numbers. But also because I have an eye for great content. And once I get my equipment for podcasting and get the platforms completely right, I’m going to start curating podcasts based off of what my niches are, which are music, entrepreneurship, and fashion. So I’m definitely taking notes right now, because this is a good starting point for me to really gain knowledge from people who are really doing it,

Shawn Walchef  18:25

what you said earlier about, you want to create something that other people are attracted to. And seva obviously, is doing something so amazing that she’s bringing students into clubhouse so that they can see the power of PR the power of podcasting, the power of digital media. The one thing I would say is a book actually by Cal Newport. It’s called so good. They can’t ignore you. And it’s basically what Stover who’s in the followed by Speaker section. That’s my producer. It’s kind of our ringing motto is that if we curate content if we create content, and this book by Cal Newport was based off of a quote from Steve Martin, the comedian, and he was interviewed early on his career by Charlie Rose, and they interviewed him and they asked him, Steve, how have you become such a good comedian? And what he said was, I’m going to tell you an answer that you don’t want to hear. And it’s be so good that they can’t ignore you. So it’s focusing on your craft.


Hey, this is Elizabeth McIntyre. I’m the CEO of thinkbook, Australia, host of our podcast and leader of amazing humans. I want the inside of we our podcast members, or as we like to call it the way Emily, if you were thinking about growing that business using your podcast and your online presence. Come join us on the inside. I would love to meet you, James and Ronsley coaches to get those recurring results in our business. If you want that roadmap, which we all follow to get those recurring results you can download it@roadmap.we are Now back to the show.

Ronsley Vaz  19:56

Everyone’s so welcome to come here and join us and have a conversation and especially ask a question from a business angle for podcasting, because there’s all these myths out there about building it. And they will come in all these myths about how to sustain your art, because I’m an artist at heart, right? I’m not the business owner, I’m the artist at heart that had to learn to become the business owner. And as an artist, the thing that is painful is always during the creation, it’s like the shedding of the skin you’re creating, and you’re in this disarray, trying to make this thing because you want it to be completed. And when it’s done, you want it to make it better, because you have so much more. Now to give this because you’ve done the rep of just doing it. So it’s so amazing. But what tends to happen is we forget the best part of our art is to sustain the art. And for you to keep creating your art, you need to find profit, that drives this art that you can keep in your happy place and keep creating and keeping the artists that that this distinct can flourish and do really cool things. And part of that is pitching. So I’m curious, anyone else have anything to add to the conversation?

Anna Vocino  21:05

I got something on that runs. I love that. And he say it’s really cool what you’re doing. And I’m so super into this idea of collaborating and figuring out a way because first of all, when we were talking about making the profit from the art, it’s the same energy that goes into it. And so we have to remember that, like, if your art is helping people, but you’re not making enough money, there’s a certain amount of well, okay, if I’m not making enough money, I’m not helping enough people. So let’s see, who can I help today like waking up saying, Who can I help today? And then the collaborating especially for what eBay is doing and having come from an entertainment industry background? That is such a good idea. And it’s such a like eBay, I want you to like be branding yourself, you probably already are. So forgive me if I’m just repeating the obvious, but branding yourself as the tastemaker who finds this up and coming talent, like you’re the guy who finds and this is the place to find we’re like the new Rolling Stone magazine, or whatever the new modern equivalent of that is, when I was in the 90s. Whoever said to pop was going to be playing SNL like and then all of a sudden, like they hit it really big like that kind of a thing where we’re, you’re the guy who sources this talent. And then you can go around, I’m telling you, talent agents and talent management companies are always wanting to find people if they want to sponsor stuff. And then also using clubhouse, I have seen some incredible uses of clubhouse of people bringing on talent managers, a&r reps, voiceover agents, whatever and saying, everybody gets 30 seconds and the first 20 people to raise their hands are gonna sing for these reps and or read voiceover copy or do a monologue or whatever it is looking for talent that incorporates the audio medium. You could even take that, put that on your podcast, but I just feel like, that’s a really cool angle that you’re taking, that we’ve spent a lot of time talking about your stuff, because we’re all excited for what it is that you’re doing. So congratulations.


Oh, man. Well, it’s funny because my, the nickname I’ve given myself is energy man, because I always like to put good energy in whatever situation I’m a part of. And it’s so funny as I’m getting this advice, because I’m actually working with two music licensing companies. And one of the guys is already have test or experience in podcasting. And just a few days ago, we were talking about pretty much laying down a blueprint to be able to do a clubhouse room, that would be a podcast, very well to evolve into a television show where we’re actually giving artists music, licensing opportunity. But we’re also talking about music and people’s journey through music, in a very organic and real type of conversation. So I’m definitely on my way. But I’m humble enough to know that I definitely need help. I definitely need rooms like this, when I definitely need the people that have reached out to me and have poured into me, because this journey is not even about me my purpose in life is to connect people and make double events and situations happen. So as long as I am staying true to my purpose, I can’t fail.

Ronsley Vaz  23:43

You know, your energy is definitely contagious. And it’s amazing to see what you did to this room and how you lit it up even without none of us actually seeing you. But one of the things I wanted to say on that was in 2014, I decided that I was going to do this is one of the things that kind of popped in my head when you were talking. And the thing was, I decided that I was only going to do cool shit with cool people in cool places. And I promise you, if I look back seven years, it has been exactly that. So just having that in the back of your mind. There’s just a great James probably has something to say.

James Whittaker  24:15

Love that Ron’s cool shirt, cool people cool places. Very, very cool. I’m all in. I’m sure everyone else here is too. On the topic of today. I just wanted to add to what Anna was saying there like more broadly creating the urgency of why people should support you with what they’re doing. You can make it heart centered, but it needs to be about the mission. There was a story I heard recently about it was in Germany earlier in the year about a kid who was diagnosed I think it was terminal cancer, horrible situation. And the kid loved motorbikes. So his parents asked if there was anyone out there who had a motorbike who would come pass the hospital and word got out and because it was such a heart centered mission, something super specific, more than 15,000 people on their motorbikes rode past and made this kid’s day what an incredible story. So Thinking about creating the urgency out there into your own admission? What are you doing to raise the stakes to create that urgency to create that motion to that movement to initiate people to want to help, rather than if it’s something like that, that big like that, then you don’t really have any of those things holding you back, he does go for and the right people are going to appear. And you can initiate that movement. So I just wanted to share that as an example, because I thought that might be an easy thing for people to remember.

Ronsley Vaz  25:28

Yeah, that was bother anyone else have anything to add? Or say to what we’ve just been talking about? Because I know there were a few people that wanted to say stuff. So if you’re here, I know, James just joined us the other. James, just join us. Maybe you have a question.

James  25:42

I’m sure. All right. I just was interested in what James was saying about mission driven. And really, in terms of the best way to communicate that or the best medium to communicate that is that better done through the podcast itself, or on social media, because we have a whole network. It’s called Dog Podcast Network. And one of the overarching missions for everything that we do on DPN is to bring people together based on their love of dogs. So obviously, we live in a very, rather divisive, society and culture today. And it doesn’t matter where you are politically, or where you are geographically, because we focus on an international audience, not just the US audience, our overarching mission is to bring dog lovers together. And I just wonder if it’s good. We articulate that we don’t actually talk about that specifically in the podcast. But that’s more on our website and other places. But do you think we should actually discuss that on the shows? What are your thoughts? Yeah,

James Whittaker  26:40

I was gonna say, well, there’s there’s many different people you’re going to approach it can be very worthwhile talking about your mission. And I think it’s extremely important to do on your podcast. But you need to also recognize that there’s little words like, because that show the reasoning behind why you’re doing something, you can’t just have a mission where it’s like, yeah, I want to help 1 billion people, what is the because about that, what’s the urgency? What’s the stakes for people, if you’ve can do that, in a way, like if you bring in an example might be for someone who has like high level entrepreneurs on their show. And something that you wanted help with was getting more reviews, you could talk about, look, this person is giving up their time for you, they probably charge $50,000 for a corporate speech, it would mean the world to them if you could leave a review. And let us know what one or two favorite takeaways that that person shared. So they can check in with that, and know that they made an impact so we can help them with their mission. That’s an example of something that you could do with that. And then, to make the mission really big, I would be connecting using your podcast network to connect with individuals who have your target audience in droves, and bring that individual into your mission in a way that you can automatically get 10,000 People in the one go, targeting, like those centers of influence people who have that really big network is, is very worthwhile to just my thoughts,


can I pick you back to so if you guys PTR, you’ll see my little Bella right there, she’s my emotional support the animal and that, obviously, I’m a dog lover, and she travels with me all over. And there are so many people who have emotional support animals. And so when you kind of target like they were saying like a heart focus, so any type of humanitarian effort or anything that would be like considered a non for profit or something just like emotional support animals, that’s even something to talk about to bring in a lot of people in. And you’d be surprised how many people have animals who are influencers, and those animals rock with them everywhere they go. So I would just say that’s also another thing to think about. And then there’s a lot of brands, I know there’s like a hemp brand out now called dog walkers, and they have some really good missions. So just kind of aligning stuff that would be able to maybe, possibly help you monetize as well in the like commercial space, and or sponsor some of those shows.

James  28:48

Can I just sort of follow up on both of those comments, they’re both great ideas, but I’m interested in the with them from the perspective of one of those groups of emotional sport, people are approaching the entrepreneur community, which is not ours. But what has happened is our shows sound so good. And our production quality is so high, that when someone who does have a large audience and following looks at it, they feel and this is just my take away. No one has said this directly, but they feel a little intimidated because they think we’re so much bigger than we are. And so I was wondering if you have some pointers about approaching people and the actual way the language and again, to put it in sort of a with them, what’s in it for me so that they understand it other than basically referring your podcast. Yeah.

Ronsley Vaz  29:36

I’d like to weigh in on that because I think it comes down to your truth. I mean, when you talk about dogs, the first thing I did was I could relate to it because I have a dog. I literally this morning in my journal wrote how grateful I am because also by the way, I’m listening to a book which I’ve been probably listened to six or seven times it’s called letting go. And one of the things in that book that he mentions is that having a dog increases your lifespan apart Only by 10 years. And here there are people trying to do all this kind of stuff to get a few days. And all that kind of just having a dog does that from a love perspective, I’m just the reason I’m saying all this stuff is when you talk about your mission, rather than making it about other people, if you kind of say I am here, because this happened to me, this is how I got into it. And this is why I care so much. And that’s why I understand what you’re feeling, as opposed to, hey, I know what you’re feeling. I’ll tell you what to do to fix it, which is the normal marketing speak. And the way to reframe that is, you know what, when I was growing up, every time I asked a question, everyone thought that I was questioning authority. So it was always put in these positions where I could not actually say what I wanted to say. Then when I moved to Australia, I sounded very different to everyone here, even though I spoke English my whole life, I speak English at home, I do all my schooling in English. But even then my accent coming into Australia didn’t sound like this. So I wasn’t heard or I was ridiculous. So it’s weird that all that makes me understand how difficult it is to put your voice out there. That’s why I do what I do. And then that creates a whole different conversation, a different connection, a different idea, a different way to sort of bring people together. I wonder whether I’m on track. And I just want to say that this room is going to wind up really soon. So I apologize that I can’t take all the questions. But James, does that land at all?

James  31:30

Yes, it does. And when you speak about the Australians, It especially makes sense, because well, we have a lot of people down. And you’re in fact, one of my co hosts on our flagship show had been at ABC for 20 years and is now working for Doug Podcast Network.

James Whittaker  31:42

James, based on what you said, I know we’ve got to wrap up here anyway. So I’ll be super quick. It sounds like if I interpreted correctly, what you said, in my experience, when that happens is because the outreach that you’re doing is generic or more generic, rather than personalized. If you have a personalized outreach to get those people on the show, then that should be as far as I’ve seen the perfect way of getting those people on there and alleviating a lot of those challenges as well.

James  32:06

Would you mean when they were gassed? Get them to post about it afterwards?

James Whittaker  32:10

No, I thought you meant at the start. It was hard to get those people on your show. Is that was that correct?

James  32:14

Oh, no, no, we have people genuinely want to be on our show. The problem is returning it to the theme for this conversation is we have a mission. And we have something that’s really, really good. And we find that people who have a large audience seem reluctant to share it. Not because it’s crap or anything but we haven’t resonated we haven’t given them a powerful enough. What’s in it for them to effectively promote us.

James Whittaker  32:39

Yeah, we don’t have time for that today. I know. It’s like we literally have a three hour training on that jump into another one of these sessions. And I’m sure we can tackle some of those things next time. I love that that’s actually one of my favorite topics.

Ronsley Vaz  32:49

I love these questions. So please join us next week, same time. I really thank you all for being here. Thank you so much CBOE please join us Sean James Holly Sandy Katarina, Anna. Oh my god, you guys are amazing. Thank you for doing this. I’ll see you guys all next week.

James Whittaker  33:04

I am posted when the day with James Whitaker also been featured on hundreds of other podcasts, radio and television shows runs in I also have a business called a we are podcast where we help business owners scale their business, grow their business and do all sorts of really cool stuff like that using the power of their podcast. Always excited to be here with you all every week.

Holly Shannon  33:22

My name is Holly Shannon and I have a podcast that I called culture factor. Very excited to say that it’s now in the top 2%. I’m not sure how I got there. But I’m pretty excited. And I’m also the author of zero to podcast and I’m so honored to have a spot weekly here to sit amongst these incredible people. Thank you.

Sandy Waters  33:43

I am Sandy waters, I’m a radio Morning Show co host still doing it for the past 20 plus years. So our job our focus is to create four hours of memorable and engaging content every single day. And part of the gig is also to help our clients better market themselves and grow their business. I also host a podcast called seven figures, Smart Money strategies for women. And I also coach podcasters teaching them proven techniques that I’ve learned throughout my career.

Catharina Joubert  34:09

Hi, everyone. Great to be here. I’m Katarina, I host creators abroad, which is a podcast that delve into the creative economy, what we do, how we make living, how you can do it anywhere in the world. And on the business side of things. I run a max impact media production company that basically focuses on defining like the soul of people’s brands through podcasts and videos, and I’m really looking forward to this conversation.

Anna Vocino  34:33

I’m Anna chino. I am a podcaster a voice talent voice of NBC. I’m a comic. And I’ve turned my podcast into two bestselling cookbooks and now a food brand. And also I wanted to say a big huge congrats to Holly on her big launch of her latest season of her podcast.

Ronsley Vaz  34:48

All right, so you still till the end. You found this useful and you have a business and you have a podcast and a business and you kind of want to make it work for you and grow your business. Using this podcast Well, you know what, that’s something that I have helped 1000s of people do and 1000s of businesses do in different forms, through an agency in a one on one fashion through a conference, in the group, and obviously in courses and stuff. So please, I want to be able to give you something that you can use to get recurring results in your business using a podcast. We call it the recurring results roadmap. It is years of putting this in practice. It is the blueprint to get results and recurring results using our podcast if you’d like that, send me a message I want to hear from you. I want to hear your voice, or I want to hear from you. So if you’ve listened to this and you want that roadmap, please send me an email I want to hear from you. Much love. I’ll see you in the next episode.

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