290 Getting your next 1000 listeners landscape

290. Getting your next 1000 listeners

Having worked with thousands of business owners to create a podcast for their business, I’ve created The Recurring Results Roadmap for Podcasters™.

It’s a step-by-step guide to growing your business to 7+ figures using your podcast.

Importantly, it removes the guesswork so you know exactly what to focus on at all times to generate that recurring revenue.

The best part? It’s personalised, free and it lets you get started straight away.

Download The Recurring Results Roadmap for Podcasters™ here.

If this is your first time here, this is Should I Start A Podcast. I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.

So if you want to start a podcast, or expand your current audience, this is the show for you.

Coming up in this Should I Start A Podcast episode …

Want to know just how to get your next 1000 listeners for your podcast? Could you do that without it being expensive? Listen to this conversation with business owner podcasters that use their podcasts in various unique ways to get their next 1000 listeners. 

 

In this episode you will:

  • Learn how business owners go about getting their next 1000 listeners 
  • Understand how to create an amazing experience for the guests you interview
  • Hear how to resuscitate the listeners that haven’t engaged in a while
  • Take a deeper look at doing things on video. What it means and how you create them. 
  • We answer an audience question about growing an audience for a fitness brand.
  • Rethink how you would use your personal brand and your business brand together.
  • Understand that there are people not being interviewed and you could give them a voice.
  • Hear us talk about how to create your first 10 raving fans. 
  • Learn how to work backwards. First, have the vision, then create the podcast. 
  • Think differently about using video for platforms like TikTok, Instagram and YouTube.
  • We talk in depth about how to improve, get more downloads, and more listeners.

All this and more, on this week’s episode of  Should I Start A Podcast. 

 

Psst … make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Enjoy the show. 

 

After you listen to this episode I would love you to do 3 small steps that will help you get your next 100 listeners for you podcast: 

  1. Make a list of what you are doing right now, after every episode you publish to get your target audience to listen? 
  2. What from that list are you going to stop doing, or change doing? 
  3. Now make a list of all the new things you are going to do from the ideas in this episode, and/or a simple google search to get your next 1000 listeners. 

What you pick as your strategies to grow will depend on where you are at in your business. Pick the strategy that is right for where you are at and not for where you want to be. 

 

 

These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. 

 

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. 

 

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. 

 

We Are Podcast 2022 – It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group 

 

Stay tuned next week when we going to cover what and how to create good brand assets for your podcast. This includes good copy, an attractive podcast image, and an easy place to direct listeners that want to work with your business and more. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.

 

If you’ve never heard of our work before, there are 3 things that I think you would benefit from right now…

1. Listen to this playlist of How to Podcast for Business.

2. Get the the Recurring Results Roadmap (if you haven’t already).

 

Here is the transcript of the entire episode for those who like to read …

SUMMARY KEYWORDS

podcast, people, clubhouse, audience, business, interviewed, started, musicians, talking, kevin, brett, episodes, brand, build, conversation, listen, rebranding, instagram, coaching, fitness

SPEAKERS

James Whittaker, Ronsley Vaz, Brett, Billy, Rhea, Stephanie, Anna Vocino, Kevin

Ronsley Vaz  00:08

indicator one. This is launch control. Please advise when preflight checklist is complete with indicator one. Flight is complete. All indicators read Green.

Anna Vocino  00:20

This is should I start a podcast, a show for business owners looking for tips, tricks and ingenious hacks when it comes to growing a business using their podcast. This is your host Ronsley. He’s interviewed more than 1400 people and has been listened to over 5 million times in 133 countries, a TED speaker, author and a podcast purist who believes that we can use our voices to grow our business and our influence, you know, because every conversion in any business always happens in a conversation. And now Ronsley.

Ronsley Vaz  01:02

Welcome, everyone, it’s really cool to have you here you’re listening to Should I start a podcast club, I’d love to talk about your next 1000 podcast listeners. We’re all podcasters here, just as podcasters if we can just have a conversation around? What is the way for us to get our next 1000 podcast listeners? It will be super valuable conversation for me. All right, Kevin, how

Kevin  01:23

are you? Hey, how’s it going? So I guess for me, like, we’ll tell you where to get like your next 1000 podcast listeners the way I would think about it, the way I’ve done it, I always tell people it’s like I see literally like all message all my friends to say, hey, let’s do a podcast. That’s great one that’s at least that’s that’s how from the beginning, when you have nobody listened to it. And at least the other way I’ve done it, which is I guess people should be doing right now if you don’t have a podcast, it’s really building up some sort of email list or some sort of membership lists where you can have like listeners or people coming to you that really listen to your stuff. So for us here, we have a Facebook group of like marketers or online people that kind of already are into this space. And that group already has about 5000 members. So whenever we release a new episode, or when we first started our podcast two years ago, we just put it out on that group. And that was super helpful because we use it as a way to launch a podcast. And when we use it, it was we just asked them okay, we’re launching a podcast soon, what type of questions or type of content would you be interested in interested in listening to about Facebook ads or marketing. And essentially, those topics, were what we use to launch about 10 episodes. And that’s kind of how we did it there. But another way that works really well is kind of partnering with people in the space and interviewing them. And then just sort of using their email list as a way to get more subscribers or listeners to your podcast. So those are a few ways I would think about it.

James Whittaker  02:41

Kevin, great stuff in there. And super excited to be here and be part of the chat today. My name is James Whitaker, host of the when the day with James Whittaker podcast and runs and I have a business called we are podcast where we help podcasters make money from their show so they can make the world a better place. We’ve actually got an event coming up later this week, which is going to be a game changer. So you can go to WWE our podcast.com or click the link in mind or Ron’s his bio to learn more about that. Like Kevin, my goal for the next 1000 podcast listeners is about people. It’s about the transformation and more specifically that I can create for the guests who comes on the show. So first of all, it’s figuring out who is a really good guest for the show, making sure that they have an amazing experience by me beforehand, during the preparation, doing the research, making sure I’m not asking them the same 1000 questions that they had been asked on a whole bunch of different things and giving them really good engaging, unique content that they can go and share with their audience. And I have found that if I can give them that great content, and make it as easy as possible for them to go and share it. And really let yourself like really just put your hands back and say cool, here’s the content for you to do whatever you want with it. Here are the channels that I’m going to share it on. And if you can do that, and then follow up in about three or four days time, if you haven’t heard from them, which will happen and probably at least 80% of the time, follow up with them in a few days time disable just checking in to see what you thought of the episode to make sure that you received the below email, something like that. And if you do that, they’re going to be incentivized to promote it because you’ve given them great, ideally, video assets and in my experience has been very, very powerful. You’ve got a great relationship with them, you can connect them with other high level people who you know about. And you can also ask them for one or two people in their network who could be a great fit for your podcast, which enables you to share those new people’s message and mission with the world because you have given that initial person a really great experience. So that’s my plan. If you do that you can activate the mailing list, you can activate the social media followings. And I believe in my experience, again, I can’t speak for anyone else. That is what I have found to be the best way to build an audience really, really quickly.

Ronsley Vaz  04:36

And thank you, Kevin, and James. And while I know Kevin and James mentioned what they’re currently doing, I’d love for when we come back around if we do have time, what you do differently from what you’re already doing for the next 1000 listeners would be something super interesting for me to have a conversation around. We’ll come back to that. But out of a Chino, how are you?

Anna Vocino  04:54

I’m doing fantastically well. Hi, I’m Anna Pacino and I am a voice talent and Podcast co hosts slash producer slash club cast producer now, thanks to Ronsley. Good lord, you get me involved in all sorts of things. I think this is a wonderful topic because if you’ve been podcasting for any length of time or if you’re brand new to podcasting, there’s always a concern of like, where are our next 1000 listeners going to come from? What is that thing that we can do? And there’s all sorts of strategies and tactics, for sure. And hopefully many of which you’ll get today. I always like to back it up a little bit and look at like, what is the overall thinking behind the podcast like for example, where I am in the podcast lifecycle with fitness, confidential podcasting, with Vinnie torta rich, we’ve been doing this for nine years, and we’re in the health and fitness space. And while we do our level best to entertain ourselves while we’re podcasting, as well as get some information out there. In each episode, we interview experts, we have stuff just with us, we go over what’s in the news, there’s no shortage in the health and fitness industry of absolute utter horseshit. So we have lots that we can cover. However, what we’re basically doing is rehashing a version of the following two pieces of information, number one, move your body number to cut out processed sugars and grains. So when you really boil it down, yes, there are all sorts of angles and all sorts of things we talked about. But after nine years and 10,000 hours, or however many episodes were not in 10,000 episodes, but after how many ever hours doing this, it is a concern Number one, first of all, think about what I like to think of as who have we lost, you know how they say in regular sales, if you have an E commerce business, it’s actually a lot less expensive to salvage a customer that you already have, that it is to go out and spend money obtaining new customers. It’s the same thing with podcasts. And sometimes people just fall by the wayside. They forget about you they have a life. Can you imagine people having a life not listening to the podcast. And obviously the past year, we’ve had this whole pandemic thing. So I think that there are ways that you should be exploring how to resuscitate the folks who maybe have gone away and getting them back engaged and figuring out ways to do that. And then for me, a really specific thing that I’ve done in the past month is start to you know, Vinnie and I are now taping our zoom. So we’re we have a YouTube version of it, not just the iTunes or Stitcher or whatever. But the cooking portion of the show. Usually we just sit and talk like radio hosts and I have taken to you know what, I’m gonna set up the camera and cook a meal while we discuss this stuff. Now I have the skill set to be able to do that. But what is something that you have the skill set of doing that you could maybe do on camera, while you’re actually podcasting or while you’re interviewing somebody or something that they could be doing something you could be doing together? Just a thought, I know cooking is a very specific thing to what I’m doing. But it’s something that’s actually increased engagement because people hear the podcast on iTunes. And then they’re like, oh, I want to go see what she’s making. Because what I do is I actually kind of tease it out. And I say, I’m not going to put the actual recipe in the show notes. You have to go and either listen, and pause it, write it down, or you have to watch right, and actually, people like the game of that. So just want to throw that out as a suggestion.

Ronsley Vaz  07:47

I find that every time I hear you speak, I wish you could hear me laughing on the side and you could see me laughing at least and know that your jokes are landing.

Anna Vocino  07:55

Oh, God bless you. Ronsley you know, my ego needed that today. So thank you. So good to

Ronsley Vaz  07:59

have you and everyone is joining us. You’re listening to Should I start a podcast club. If you’re obviously here you’re thinking of starting a podcast or you’re thinking of your next 1000 podcast listeners. And actually you’ll find a whole bunch of really cool stuff on iTunes on the Should I start a podcast is a podcast that I’ve been hosting for, I don’t know, I say donkey’s years. But it’s been a while anyway. We’d love to hear RIAs voice, Ria, and we would love to hear your voice. Hi, I’m

Rhea  08:20

good. Thank you. Yeah, I just wanted to come on here since I like recently rebranded my podcast and like, I’m shifting the conversation to be more towards my target audience for my actual brand, my personal brand, I’m taking it like a little bit more seriously than I was before I rebranded. So I’m like very, not new. But I would love to hear just any sort of general advice, any general tips on growing audience because at first it was basically just like a fun thing. But now I’m very like, dedicated and getting my message out to as many people and I’m struggling with that. For the most part, I’m leveraging my personal brand and my existing followers and kind of redirecting them. But at the same time, that’s a little difficult in itself. So I would just love to hear anything that anyone has to say just generally thanks

Ronsley Vaz  09:13

for Yeah, we’d like some context. So what I’d love is if you can tell us what your personal brand is, what your podcast is, and what are you moving into? That would help a lot and who are you targeting as well with your listeners?

Rhea  09:26

Yeah, so my personal brand is fitness and self development, marketed towards other young woman like myself who need some sort of direction or guidance in the fitness self development niche. And my actual brand, like where I profit off of is a fitness and self development brand where I just sell apparel activewear and like workout guides, and my podcast. It used to be where I interviewed and had guests on the show fellow founders and fellow entrepreneurs But now I’m kind of rebranding it to be more of a solo podcast where I speak on what I believe my target audience, again with the young woman into fitness or into self development as a whole, and giving them some guidance, some pointers and tips to be generally more confident in their own skin. If that context at all helps, you

Ronsley Vaz  10:22

know, it helps massively helps. Thank you. I’d love the rest of the team to take other questions over if you’d like what I’d love to just reiterate on the last few weeks, because I’ve been doing these rooms for a while. And this month, especially, I’ve been doing rooms on increasing podcast listeners, or podcast audience or downloads and that kind of stuff. And one of the things especially because you’re in the rebranding stage that comes up every single time it comes up all the time, it is probably the most important thing is having a great show, right? Lots of movies that have spent millions and billions of dollars and billions, millions of dollars on creating it, but they’ve never takes off because it’s a ship movie. And what tends to happen when people think of podcasts, I already have a podcast and let me get downloads or let me get listeners. And sometimes you just have a ship podcast, and no more people want to listen to it. So I think the idea here that I’m trying to land RIA is just now that you’re in the state of rebranding, like, I’m glad that you’re at a position where you want to use your voice and speak solo. It might be solid might be however you’d like it to be. But I’m glad that you’re kind of going this is my stance, I want my audience around it. I love that idea. I’d also love the rest of the panel to to chime in. Thank you.

James Whittaker  11:29

Yeah, I can offer something here, Ron’s and Rio and what Ron said, there is 100% bang on and I think probably not as direct as what you would find other people say. So he’s saying that from a position of great experience, I think active wear is something you need to be very, very, very careful of that. I believe clothing and restaurants are the two toughest businesses in the entire world. As someone who had a former activewear company that by many metrics was very, very successful. We sponsored people in the CrossFit Games, Olympic Games and Commonwealth Games, it’s a very, very difficult thing to crack. When there are companies out there that can produce and sell and a shirt, or some type of other active wear garment for something like $5. It’s very, very, very tough to compete with that. If I’m in your situation here, I’d be thinking about two things I’d be thinking about what can I do to build my tribe of 10 raving fans, what can I do to give 10 People an amazing transformation in a way, that also helps you generate a little bit of revenue. So I think having some type of product like more of a digital product that you can scale, give people some type of community aspect, some type of coaching aspect in a way that provides really meaningful transformation for those people that you can then use as testimonials for a whole bunch of other things down the track. I think if you go down that route of doing low ticket items, or creating products, that are in a massively competitive market, it’s going to eventually reach immense frustration and be very, very, very difficult to grow and profit from. So that’s what I will be doing, I’ll be focusing on building a tribe of 10 raving fans. And I’ll be focusing on what you can do to fill your cup first, which would come from some type of digital product at a much higher ticket point where you can give a lot more value and transformation. And then I think things can naturally evolve from there. Maybe you could even say that someone who is part of that could then be like the best performing person as a result of whatever you do with them could be featured on your podcast, there’s so many different ways that you could do that. And I think if you tie that into what I said at the very start around how you can get guests to share your content. That’s how you can grow your audience and how you can build a tribe of 10 raving fans very quickly, and monetize at scale very quickly, while removing so much more complexity that comes from a traditional business model or having low cost items.

Anna Vocino  13:28

That’s awesome. James, I was gonna chime in to like, not about I have zero experience with activewear. But a lot of experience with podcasting, and especially in fitness space. And I see on your profile that you say you want to help young women become confident in fitness, go find accomplished young female athletes and interview them. Not enough people are interviewing them. Really give them a voice. And I would go balls to the wall with interviews. Maybe you already are doing that. But that’s when I see your profile. I’m like that’s young women need to be empowered. I remember early on for whatever reason we had crossed paths. Oh, I think she was a fellow actors by this is like eight years ago, there was an actress who was also on the US Paralympic team. She was a sprinter. And she was told, and I just literally like met her and I had an audition. And we were talking about it. Then we brought her on the podcast several times. But basically the US Olympic team told her to lose weight by starving herself. She was an elite athlete, I mean like elite athlete. And the only thing they knew how to do was tell her to starve herself because she needed to shave five to eight pounds off before she went to the Olympic Games for sprinting. And for the Paralympic Games rather. And she didn’t know what to do. And then she found us and we start talking was she basically cut out the carbs and lost the weight that way and then wound up getting her gold medal. And so it kind of sent us down this thing of like who are the people who are not getting interviewed because nobody was interviewing her. And I can’t imagine why not because So figure out who’s not getting interviewed and go find them because I guarantee you people want to be talked to they want to tell their story.

Ronsley Vaz  15:00

Kevin, do you have anything to add? Yeah, so

Kevin  15:02

what I would add for something for this is, especially with like, let’s say targeting Gen Z is I would make content, like your podcast is audio. But what I’m seeing other people do was making content that’s native to like to sort of like Gen Z platforms, such as like tick tock, Twitter, Instagram, or even YouTube clips, I’m seeing a lot of podcasters that have grown quickly, or is just take some of their best content and make into these, like 10 to 15 second clips, and this is getting amplification on these platforms. So typically, I see people just posting like the link to their iTunes or podcast. But some of the bigger ones I’m seeing is, they’re editing these clips to just be 10 or 15 seconds, they get more views or listens on the native platforms, and then they have a link back to the podcast download. That way, you can subscribe from there. So that’s sort of like a general tip I would give there.

Ronsley Vaz  15:48

Thanks, Kevin, I would have to echo with all that has been said and sort of build on what Kevin just said. Because if I think about your audience, and I think about what you just said, Ria and I think about what Anna touched on in terms of fitness and the people that are not being spoken to, if you think about what you started off with that you want to do the solo episodes, I feel like combining all the ideas here, if you had the conversations with the people that are not being spoken to, and can be role models for your audience. And you can take the ideas that you spoke about that and do Instagram lives, or the video, or the small short clips face to camera to talk about them to promote those episodes. I think you might have a strategy that that would not only boost your brand, but also bring people into your funnel or your marketing funnel. I wonder what’s landing for you? And what did you take out of everything that’s been said, What is the thing that resonates the most for you?

Rhea  16:41

Oh, my God, I really enjoyed every single person’s perspectives and different takes. And I appreciate everyone’s advice. And it’s definitely something I’ll keep in mind. But especially I liked Anna’s idea of collaboration in interviews and getting, you know, I feel like that’s something that people will definitely want to listen to. And collaboration is a big thing that I want to do with my brand and just me as a whole. So I think that’s a really good idea. It’s definitely something I will answer that. But perspective from all of you guys. And just different ideas. I I will keep in mind all of them. And I appreciate all of them.

Ronsley Vaz  17:13

Amazing. Thank you. Thank you. Yeah, thank you for being here. Brett, buddy. I would love to hear your voice. Hope it’s all working.

Brett  17:19

Thanks, buddy. Yeah, it’s working. Now, Brett Scott here I’ve got a show called Mastering success, which is going to be rebranded. I’ve got a new brand coming out, of course, supercharged, and new book coming out. And so for me, it’s an interesting topic that you’ve brought up, because it is something that I’ve been thinking about, and maybe not necessarily the 1000. But definitely, how do I impact more people? How do I get this brand out? And why is it it was a bit similar to RIA is, I know, with my original brand, it kind of was, as you know, already runs it was kind of a conversion from vodcast, or video podcast, which was live on Facebook and transferring it on to on a podcast, I want to be a lot more a lot clearer, I want to be a bit more strategic in the way that I create the new brand. And so I’m gonna get some help I’m gonna get some people to help me with that being and we are members, which is a part of we are podcast has been brilliant. So there’s often lots of ideas and lots of connections, which has been really helpful. So for me, it really is about being more strategic and really thinking about how can I create something that’s, that’s really unique, that’s making an impact in a in a positive way. Thanks,

Ronsley Vaz  18:24

Brett one, if anyone has something to say for Brett on his topic, anyone has any Dad, just a really

James Whittaker  18:29

quick on that, like I think having the opportunity to think strategically, is great because it’s so easy for us to keep doing business as usual just to keep putting one foot in front of the other being able to take a step back in a bird’s eye view, and what you believe the whole business and, and the whole way that you productize your business and your services is very worthwhile. And I think it’s important to do at regular intervals.

Brett  18:49

Thanks, James. I think what was missing, for me, everything like in my business, everything was kind of in different pieces. And I don’t believe they’re all gelling. And I think that was the mixed message that I was putting out there where people couldn’t really, truly connect. And as you said, I was just sort of going through the motions and its way. So now I just want to I really want to make a special,

Ronsley Vaz  19:07

totally understanding what happens, Brett, first of all, it’s normal, when you’ve done a show for a while that you get to a point where you’re like, I want to evolve this and I want to change this and I want to make this different because you’ve got all these reps under your belt. And now you’re you can do more with fully experience you’ve built from a strategy point of view what James said you can do obviously business as usual and never do strategy. But it’s also the other way around where you can do strategy all the time and never do business, right? You can just stay in the strategy space and not execute. So for me, Brett one of the things that I urge you to attend is launch your brand, which is that we our podcasts and our training on day one, maybe it’s all about your branding and how to launch it and the idea there is very very simple. What tends to happen when we are haphazard about our creations are we tend to do things without having the overarching image in mind or the vision in mind and sometimes what can tends to happen is because we are the ones putting out content, we get caught in how people perceive us as opposed to what the actual job of the content that we are producing is right and who that’s being produced for. So what I would ask you to do, Brett is when you’re now with your rebranding, and all the help that you’re getting, like, I would put your audience, front and center, and I would say, what conversations Am I avoiding? What conversations have I avoided in the past, I would start to bring those conversations up for your audience and just focus on that and find a way to continuously have feedback as well in your content creation. Because as podcasts is, one of the hardest things to do is get feedback from someone who’s listened to your podcast. Like it’s such a long process, you can rate and review a comment or send an email and it’s it’s not as instantaneous as say, for example, clubhouse or a Facebook Live, even Facebook Live is more of a text that’s coming back at you. But here you can actually hear someone give you feedback. So those are my thoughts straight off the bat. I’m keen to hear if anyone has anything to say,

Billy  21:06

hey, Ronsley It’s good to meet you, man. I know it’s been several rooms, but I don’t know if we’ve actually met. So good to meet you. Yeah, I would kind of want to be an echo. But just from my podcasting experience, I’m not playing kickball, my kids. So from my experience of building several podcasts, first I started solar fishing podcast several years ago, was no structure, no goal, just as a hobby to talk about fishing. And it grew. And it grew pretty quick. But I couldn’t really monetize it very well, because I didn’t have it dialed in. So then I sold it. And I started another one in 2020. And we kind of work backwards. So we like really identified our audience or mission or goal, our community before we ever launched the podcast. And when I launched it, I was able to monetize it on episode number five, with, you know, a sponsor, kind of a anchor sponsor, if you will, that not anchor the platform. But our first sponsor, like a cornerstone sponsor, at $200, an episode because we had the vision of where we were going. And since then it’s been really an easier process to monetize, build an audience, and we build those superfans really quickly up the gate. And that allowed us to grow quicker by word of mouth, rather than trying to go okay, who are we talking to? And why are we talking to them? So we went to hibernate niche approach or niche approach, however you want to say it? And yeah, that’s what we did. And we’re able to move very quickly. And now people come to me all the time, like, how do you monetize in podcasts? Like you’ve sold one, you monetize one, or actually have several? Now, but yeah, I think it’s just identifying your audience go inch wide and a mile deep, instead of a mile wide and an inch deep. And I think you’ll see success very quickly when you really target who you’re talking to. So I love that Ronsley. I love what you mentioned there. And that’s what I believe building a peer and authentic audience is way more impactful than just building a giant audience.

Brett  22:55

Sorry, Ronsley. I was just gonna say thank you for that advice, Billy, I really, I really appreciate that. And it’s really got me thinking. So it’s really good. I really appreciate it.

Ronsley Vaz  23:02

Awesome. One of the things is like podcasts are so many moving parts, right? There’s a great book by a friend of mine called vivid vision. He’s called but the author’s name is Cameron Harold, just an amazing human. But he’s written multiple great books, vivid vision is probably one of his best. And there’s a very amazing quote in that book. And it goes like this as entrepreneurs, we bring on team or we bring on clients, or we bring on people around us, and we tell them, hey, build this puzzle. And we don’t give them the most important piece of the puzzle, which is the picture on the front of the box. And as entrepreneurs as visionaries. As people creating a brand, that’s probably the most important thing that we need to do is give the people around us the picture on the front of the box division. So Brett, I spend more time on your strategy than you thought initially, for sure. And I would look at all the vision that you could clarify so that people can buy into the vision as opposed to people buying into you creating a new brand or any of that stuff. Does that make sense?

Brett  23:54

Totally makes sense. It’s synchronicity working here today. Because, yeah, I’ve really been thinking about what’s the best way to strategize this. And these are brilliant ideas. Thank you so much.

Ronsley Vaz  24:03

Very welcome. Thanks for being here. Brett. Please join any rooms that James and I are in for sure.

24:11

Hey, this is Elizabeth McIntyre. I’m the CEO of think brick Australia, host of our podcast and leader of amazing humans. I’m on the inside of we are podcast members, or as we like to call it the way Emily, if you are thinking about growing that business using your podcast and your online presence. Come join us on the inside. I would love to meet you, James and Ramsey coaches to get those recurring results in our business. If you want that roadmap, which we all follow to get those recurring results you can download it@roadmap.we are podcast.com. Now back to the show.

Ronsley Vaz  24:51

Kevin the other Kevin would love to hear your voice. You have a question?

Kevin  24:54

Yeah, I do. So my question is, I’ve been podcasting since December about eight To 19 episodes, and I released one a week, and I’m just to be perfectly transparent, I felt like my content is good. However, I felt like the mountain people have listening to it sucks. So I’m trying to figure out how to get it out more how to improve, get more downloads, and more listeners, I do it, I’ve got it on anchor and going to all the major platforms, but also do a YouTube version. But it’s trying to figure out the best way to get more subscribers, I would love to have 1000, you know, I mean, or 1000, downloads, whatever, but I just feel like it’s not getting out to way, I think you should. So I need some put together with a podcast, Kevin, my goal of the podcast is to get information out to real estate professionals and just let them know that there’s different ways but also working on a and this came after I started the podcast, I’m working on a course to help those same people who are beginners who want to learn how to do better in real estate. And when I say real estate anyway, mainly agents or even loan officers, because I was a realtor for 14 years, and I’ve been a loan officer for five. So I’ve started from ground zero. And everybody says do this, do that, but nobody’s telling them how to really get it from the ground, if you don’t have a sphere of influence, they’re not gonna be able to buy a house from me. So there’s other ways that you can do it. So I just want to give valuable information. And then again, to bring people into my course,

Anna Vocino  26:16

Kevin, that’s awesome. And I have the feeling that you’re targeting too many different kinds of people, I want you to either target the beginners, or the real estate professionals with your podcast, because to me, it seems like they’re two different sets of people. I don’t know, which is the greater to me, it seems like it would be more people would be interested in who are first time homebuyers who want to figure out how to qualify and figure out how to become investors and figure out how to buy their first home, all that stuff that a first time, you know, basically demystifying money, I think the market would be a little larger there. But that being said, people do target industry specific people, like if you want to target real estate professionals, you can do that, too. That was just kind of my initial take on it. So because sometimes if you’re trying to like what Billy was saying, if you’re going to mile wide, but an inch deep, you won’t get as much traction as if you really start to get into the nitty gritty. And the other thing, the same thing I told RIA was, again, I don’t know your podcast, I haven’t looked at like the episodes and stuff like that. But are you interviewing people who have done it people who are clients of yours who would be willing, because it’s basically like, they’re almost giving you a testimonial? If you do like a 20 minute interview, like a little like micro flash podcast episode, where you’re talking about what did you have to do? And if they would agree to talk about that process, that to me would be really fascinating. Because I know, there’s a lot of folks out there who really want to buy their first home. So those are some like immediate thoughts.

Ronsley Vaz  27:30

Kevin, I’m curious, if you think about who that audience is, and are looking for that information? Where can you find them? Like who already has that audience? And who did they see before they kind of want advice from you? What do I mean by that? If I am a high end suit designer, as an example, oh, tailor a high end suit tailor. My audience are my customers would go to, say, a wallet maker or a pen person or watch person before they come and get their high end suit. So they own my audience, but they don’t have any competitive overlap with what I do. Who are those people? For you, Kevin?

Kevin  28:07

Oh, that’s pretty good question. I would probably have to not probably I would have to do some more research on that. If I had to guess it depends. So I’m not after the investor. I’m not after a person that’s looking to start investing. Because initially in my mind, I was thinking bigger pockets, who has my audience in terms of coaching? If you’re looking at the coaching aspect from real estate, probably Mike or Tom Ferry, but I don’t know if they coach beginners or not. So I need to research that. That’s a good question.

James Whittaker  28:36

And just add something to what Ron said there. It’s like, what can you do to add value to those people, like really find out exactly who they are, and do all you can to make sure that they know that you have got their best interests at heart. I think in my experience where those things have gone wrong, it’s where people are too transactional. But by focusing more on the long term thing and showing that you’re willing to give give give beforehand. And then I think it’s important to have a clear, specific conversation around deliverables, or what does success look like for each of you, but by certainly showing that you’re willing to lead by example, rather than take it very, very worthwhile of starting a relationship like that.

Kevin  29:06

Gotcha. So when I first started, I had a different goal in mind, now that I’ve thought about it, and I’m in the process, I know that I have to change my conversation on my Instagram page. But before I did that, and I don’t know if this will make sense to you. I wasn’t posting videos at all going live on Instagram. So I did it for the consistency. Now that I’m doing it. I’ve done it 46 days straight now. And I have the consistency but I know I need to change my language. So my message on my IG page and what my podcasts are cohesive. So I know I need to do that. So but the information you guys gave me is great. I do need to see who has my audience and figure out how I can add value to them or particularly partner with them so I can attract an audience as well.

Billy  29:45

You know, when asked to Can I chime in here real quick. When you say your audience, have you identified that to be the new real estate agent? Is that who you’re really targeting?

Kevin  29:55

So that’s where I’m back and forth. Do I want to help bring a real estate agent who is new which may Be more work? Or do I want to work with someone who has experience, but when it gets to six figures, that’s and that’s where I’m still working on trying to really niche down to exactly what I want to bring in.

Billy  30:11

Okay, gotcha. Yeah, not a good place to start, man, how many people have listened your podcast? Like every week, like downloads weekly, or whatever your frequency is somewhere between 15 and 20? All right. So yeah, 1520 people who love what you’re doing, reach out of those 15 or 20 people on your next episode, and ask them what they’re going to get them to give you some feedback, you might get one or two people, right, but at least you get something and figure out who they are, what are they doing? How are they involved in the real estate industry, and then double down on that, right, whatever you’re bringing the most value to, because they’re showing up, man, think about this. And here’s what gets me with numbers. I hate numbers. And that’s why I’ve never sold one deal with CPM is cost per 1000 impressions, or any of that, or download, because I’m building quality audience. So if I think at 25 people every week, think of 25 people that showed up at your office every single week for a class. That’s what you have. And that’s power. And that’s a starter base. So don’t forget about those people. And really just give it to them. I mean, give them the goods, give them the value. And even if it’s part of your online course that you want them to sign up for, give it to them anyway. Because here’s what people don’t understand when someone signs up for a course, or a mastermind. It’s not about the content of the information. It’s about you. It’s about investing in you and getting your time and your energy. And so that’s what you got to consider is like, how do I take this 25 and turn it into 50? How do I ask these people? Hey, if you love the show, we I’m in the real estate industry here where I’m at, I have my real estate license, I refer stuff out I don’t really go mess with clients or anything. But I have a huge network of new real estate agents who are like, how do I do this? How do I do this? And so I think that’s the same for everyone. As they went to school, they went to class with 30 or 40 or 50 other people that they’re networks with, Hey, can you share this podcast episode with one other person that you went to real estate school with? And I’m telling you, man, you’ll be surprised how people will get behind your brand. And be like, this dude knows what he’s talking about. And I’ve done it even here on clubhouse in the podcasting world, very quickly, just being present starting rooms, starting conversations about podcasting. And just like Roz, like we’ve never met Ronsley. And he’s like, Hey, Billy, he’s like a legend in the podcasting space. And the truth is, I’m not really a legend. I’ve just been able to do a couple of unique things that people have recognized. But I come in here and I dropped value I have a mastermind partner with one of the leading brands in podcasting was really just from giving. It’s not from asking for anything. And now, several months later, since December, now, I just had a lot of people sign up for mastermind. Now we have people funneling into our online course. But it’s all from a place of give, give, give, give, give, and not, hey, I got 10 episodes, join my mastermind. So I’m saying so don’t be afraid to give it all away, because it will come back to you.

Anna Vocino  32:49

I couldn’t agree with you more, Billy, give it all away. I’m telling you. It’s the secret sauce. And Kevin, I want to say this too. I’m only telling this as an example, in case it just sparks something in your mind. So 20 years ago, I moved from Atlanta to LA I started in Atlanta, and went to college there and started as an actor in Atlanta, worked on the house, sold mobile house in Atlanta, moved to LA where they were scoffing at me with my little down payment for my house off of Langford Parkway, they did not like that in Los Angeles. And I went to hear a guy a mortgage guy talk at the Screen Actors Guild, he was given a speech. His name is Tim Dunn again. And he was basically a former actor who became a mortgage broker. And so he was speaking there to actors who are interested in buying houses, and purchasing their first home. And so what he had done is found a group of people who he knew he could resonate with because he was a former actor. And he knew how to like work loans for people in the entertainment industry, which by the way, is even more common now that people are self employed. People are entrepreneurs, people are, you know, everyone’s getting paid with side gig economy. How does a person like that get a mortgage, and I love that guy. He’s done all of my mortgages, every single talk like I’ve known him for 20 years now. But I think to myself, You know what they’re doing more and more in Georgia. They’re filming everything in Georgia. So like, everybody, there’s so many entertainment industry people there. I don’t know, just a thought in case that inspires something. But you got some great advice for people here. But I just wanted to tell that story about that. Sometimes there’s an underserved segment of the community that’s overlooked. So just wanted to throw that out there about actors because everyone wants to shit on actors, but actors want to buy houses to just want to say that. All right, cool.

Kevin  34:23

So you’re saying let’s just start acting? Yes. Should have a career

Anna Vocino  34:27

in show business.

Ronsley Vaz  34:28

And then go to all the auditions and get all the nose? No, thank you.

Anna Vocino  34:32

That’s the truth right there.

Ronsley Vaz  34:33

Oh, well, thank you, Kevin. Thanks for playing. It’s great to hear your voice and good luck with everything going on. Please come back and tell us give us updates. We do this every Tuesday. Stephanie. We’re gonna land this plane soon. We got 10 minutes. We’d love to hear your voice. Do you have a question?

Stephanie  34:45

Yes, I do. Thanks for having me up on the stage. My name is Stephanie. I have a new podcast relatively about the same age as Kevin’s. We started in December, my partner and I and it’s called the viola centric podcast. We’re both freelance musicians in the Washington DC Are you and this pandemic completely eliminated all of our work? And so we both been trying to reinvent ourselves anyway, we decided to start this podcast. And it’s been very grassroots, where at first it was friends and family, men reaching out to our community. And my question is, how much I was especially interested in Billy, what you were saying about having a very small niche and still being able to build up from the grassroots? How much do emphasis Do you start to put on like social media, because that feels like an elephant to try and eat like chunk by chunk, if that makes any sense. It just seems like a really large undertaking. And we do have an Instagram. But it feels like a lot to try and commit to posting on there every day. I guess. I’m wondering, what percentage are your grassroots? What percentage is your like, social media growth?

Ronsley Vaz  35:50

I’d love the the time and obviously, it’s directly Billy’s definitely. But what I’d love you to consider is that we have never until recently had social media for audio. And when you think about what you do, and the fact that people can listen to you on clubhouse on any of the social media, audio platforms that are coming up, I would consider those to be my space of like, I mean, I constantly use clubhouse as an idea that comedians go into this bar, and they land their jokes, and they do their reps. And it’s the place where you find out what is working for you. And we’ve had a psychology of entrepreneurship club room that we run into tomorrow. We run it on Wednesdays in Australia, or Tuesdays in North America. And we had an opera singer that joined us and was asking about some of the psychology behind the decisions we make and as an artist, and then I asked him, I’m like you’re an opera singer, would you mind singing for us. And by far, I will never forget the clubhouse moment of him singing opera for us. And it was just mind blowing. I don’t know whether James or Anna was in the room. But it was amazing. Stephanie’s I feel like your gifts. If you can give us on a regular basis and you have a regular room, we somehow you find a way to play for us. I’m sure there’s definitely a way to do this. I would be keen to see how that goes down as a musician. But those are my thoughts. Anyone else to chime in?

Billy  37:08

Yeah, Ron, I’ll chime in real quick. I love what you said. That’s what I was gonna say. First of all, I’m like the least person asked about social media. I have the t shirt printing company that I’ve had since 2013. No social media at all. Word of mouth, the whole business. That’s it. Like that’s all we did. And so even my Instagram was like, seven 800 People in the clubhouse came along. I spent a lot of time on here because I had a lot of free time because my business was like dead essentially. Because we cater to big events just like everybody else. So we were dead. So I was like, What am I gonna do and I was listening to people, people were like, Oh, help with podcasts help with live streams. And so that’s what I began to do. Because I started taking my hobby and just turning into coaching business. In the wind clubhouse came along. I just spent a lot of time on here. I mean, I love audio, love talking love sharing, love listening. And it just started growing like crazy. And also like started trickling over to my Instagram. And then I was like, oh, like, I need to focus a little bit more on Instagram go over there. It can be Instagram experts in the room. But definitely don’t listen to this guy because he has no idea what he’s talking about on Instagram, because it really came from clubhouse. And so, you know, when the pandemic started, there was a group on Facebook, they might still be there like Facebook, karaoke, or something crazy. And it had like, 700 1000s of the people when I discovered it, and like a lot of people were just going on there live, sharing their music. But anyway, that’s the whole thing. Like Ronsley was saying, like, these audio platforms are key. So I would definitely go that route. But anyway, I’m done. Speak. I’m gonna take care of this guy. Thanks, guys.

Ronsley Vaz  38:32

Yeah, I mean, Stephanie, as a musician, my God, I want you to create more stuff here so that we can actually be in rooms that we want to listen. And I feel like we’re trying to innovate all the time. And it’s so new clubhouse. So I really, really think that you can bring a bunch of musicians together, it will be super cool.

Stephanie  38:49

Yeah, well, I wasn’t really super clear. And I understand the room. It’s about to close. But my partner and I, we talk to freelance musicians about being freelancers and how to navigate the freelance community, and also to other musicians and like psychological issues that musicians have. There’s a lot of perfectionism going on with professional classical musicians. And so it’s not so much performing. But it’s talking to other musicians and trying to help coach them through all these tricky inner games that we play.

Ronsley Vaz  39:19

Yeah, the idea here is that you are gifted at the performance part. So while you’re having these conversations, allow them to perform. So for example, if you had a room like this, and you invited your other musicians and freelancers to have a conversation around what I call a campfire, I don’t really call this a stage. We have a talking sticker that gets passed around. And if you invite them to your campfire, then you say to them, Well, I’d love to have these conversations with you. But when you introduce yourself, maybe you have one minute where you perform for everyone in the room, and that becomes your identity on clubhouse where you’re the person giving a stage virtually to freelances even though you are creating a space where you’re talking about the things that matter most of them,

Stephanie  40:01

okay, I’m with you.

Billy  40:02

Yeah, the performance is like the honey. Yeah. So I love that man. I was thinking that same thing. Ronsley I was like, Yeah, that’s what you bring these guys in and you coach them and teach them to talk about the life style. Like, I love it. Sorry, I guess super pumped. I love that.

Ronsley Vaz  40:15

So cool. Well, thank you, Stephanie. I hope that helped. If I was to ask you, what do you take away from that? What would that be?

Stephanie  40:22

Well, I love getting different impressions from people who are outside of the music industry. Because a lot of times, we tend to talk to people who are in the same field that we are, right. So getting a fresh perspective, it’s nice, it’s refreshing, it gives me another way to look at something. So that was very helpful.

Ronsley Vaz  40:39

Yeah, and I’m just gonna while we land this plane and wind this room up, I want to say that I interviewed lots of really amazing people. But in January, I interviewed an artist who is on death row artists and amongst other things, but the idea is that we are all artists, in some way entrepreneurs, make businesses and get very upset if someone doesn’t like what they’ve made. It’s all the art there. And I feel like we all struggle with someone interacting with our art. As long as it’s positive, it’s great. If it’s not positive, it’s not great. And it’s like, how do we use all that? So I’m an artist, I believe that I believe that musicians and athletes and actors and entrepreneurs, and even mothers are artists, actually parents, because they’re creating something that’s valuable on the planet. So with that, ladies and gentlemen, we’ll wind this room up and land this plane. Thank you so much for joining us all here. This has been an absolute pleasure to host you. Thank you, Tim, this has been a little slice of heaven.

Ronsley Vaz  41:40

All right. So you still till the end, you found this useful, and you have a business and you have a podcast and a business. And you kind of want to make it work for you and grow your business using this podcast will. You know what, that’s something that I have helped 1000s of people do and 1000s of businesses do in different forms, through an agency in a one on one fashion through a conference in a group and obviously courses and stuff. So please, I want to be able to give you something that you can use to get recurring results in your business using a podcast. We call it the recurring results roadmap. It is years of putting this in practice. It is the blueprint to get results in recurring results using a podcast if you’d like that, send me a message ronsley@gmail.com I want to hear from you. I want to hear your voice or I want to hear from you. So if you’ve listened to this and you want that roadmap, please send me an email ronsley@gmail.com I want to hear from you. Much love. I’ll see you in the next episode.

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