Valerie Khoo is an author, speaker and multi-passionate entrepreneur with several growing businesses under her belt. She is a prolific content creator who has steadily built her public profile over a period of years by personally engaging with her online community, not to mention adding value in the form of words (blog posts), audio (podcasting) and video.
I regard Valerie as one of the best content marketers in Australia. Not only that, she also leverages social media brilliantly for her business – the Australian Writers’ Centre – as well as for her personal brand.
Getting the balance right between business brand and personal brand is difficult; indeed, it’s an issue many professionals entrepreneurs face and grapple with. Another issue professionals face when it comes to ‘putting themselves out there’ on social media is managing one’s professional versus private self on social media.
In this episode we talk about:
- What made Valerie Khoo start podcasting
- What is it like be involved in a two-host show
- Having different types of chemistry with people
- What are the achievements of Valerie Khoo in Podcasting
- Different ways of monetizing your podcast
- What is the biggest asset a podcaster should have
- Is podcasting the new PR tools
- Would one spend more on a Podcast rather than a PR campaign
- Is it worth spending on TV Ads
- Why is podcasting “Hot” now
- Podcast renaissance
- Authentic expression
- People who choose to listen to a particular podcast
- A podcast is a connection of trust
- Blogs, Video or Podcast
- How it is being in television
- Defining your goals
- How to tell people when they are not in a interview conducive position
What would’ve made it easier/What would you have changed?
- Having a dedicated space for podcasting
When someone is considering a podcast as a medium, how do I know if it’s for me? How complicated is it to do a podcast?
- Not having a reliable internet connection
How often should I podcast?
- Regularly and consistently
- At least weekly
What are the first mistakes that podcasters often make?
- Not having structure
- Being unnatural
What are the most important things to consider?
- Having structure
- Do not assume knowledge for the audience
- Always put everything in context
- Make sure to ask every question there is
- Not everyone is for podcasting
- Everything is trackable
- Start interacting with the listeners – it forms connections faster
Which podcast should I follow, why and how often?
- Bond Appetit
- Amy Porterfield
- Suitcase Entrepreneur
- Tim Reid
- Chris Ducker
- Beers, Blokes, and Business
- Super Fast Business