92. Ronsley At We Are Podcast 2016 – Podcasting, Sales Philosophy and Leveraging the Power of Conversations

Ronsley is the founder and chief daydreamer at Amplify. He is an author, speaker and serial entrepreneur. He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first podcasting conference in the southern hemisphere, and the host of The Bond Appetit podcast and Should I Start a Podcast. He has an audience of over three million people in 133 countries

In this episode of the show, we revisit a talk Ronsley gave at We Are Podcast 2016. In the talk, Ronsley lays out some of his foundational thinking about podcasting, sales, marketing, conversations and growing a business.

Tune in to the episode to hear all this, plus things like:

  • What Pareto’s principle is, and why it matters
  • The most important question to ask when launching a podcast
  • 7 ways to amplify your message
  • How to make money from a podcast
  • Why niching down is so imperative
  • The quickest way to a podcaster’s heart
  • How to stand out from your competition (in almost any context)
  • 7 problems that can stunt business growth
  • Why making money selling your art isn’t selling out
  • Why the ‘always be closing’ approach should be avoided
  • How to make people know, like and trust you
  • How to get people to care about your message




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