Elle Roberts is a multi-passionate creative coach, business mentor, dreamer, writer, speaker and entrepreneur.
She loves working with clients to help them with their business planning, social media, marketing, goal setting and digital strategies so they can focus on doing the work they love.
She has a passion for all things handmade and arty, so working with crafty and creative clients fills her with joy. She is outgoing and confident, she talks too much, and if you start on the topic of ‘small business’ it will be hard to shut her up.
Elle has a passion for micro-creative businesses and solo entrepreneurs, and is determined to help you find your inner values, see your true potential and help you rock out like the awesomely talented person you are.
She is also the brains and muscle behind this event. The Artful Business Conference is her passion project. Elle curates the Artful Business Community and hosts the Artful Business Podcast.
In this episode we talk about:
- How Elle bounced back from her failures
- The key that kept Elle going and helped her to reach success
- How to know when to give up or pursue an idea that has almost exhausted all possibilities
- Elle’s views on entrepreneurship
- Her business journey to podcasting
- The marketing value of podcasting
- Why podcast it ‘Hot’ right now
- The best ways to provide value to people using podcast as a medium
- Why consistency made Elle a great podcaster
- Her thoughts on monetisation in podcasting
- What excites Elle about being an entrepreneur
- The story behind Elle’s Artful Business Community
What would’ve made it easier/What would you have changed?
‘It would definitely be consistency. It would be about delivering something every week, even if it wasn’t very good.
‘The other thing that comes from consistency is that you do get so much better, so much faster. You can’t produce a weekly show and remain bad at the thing you’re doing.’
When someone is considering a podcast as a medium, how do they know if it’s for them?
‘Sometimes, despite it being hard, despite it being heavy and feeling like shit some of the time, you can’t walk away from these ideas, even if your rational mind wants you to. The rest of it is like, “I can’t put it down yet, I can’t give up yet.” I think that’s when you know it’s worth persisting.’
What are the most important things to consider?
‘I think it’s definitely about having the right people around you and having that support network of people that could call you when you’re falling into self-doubt.
‘If the podcast is the business, ask yourself who your ideal listener is. Knowing who your audience is will help you get that clarity around the content and the type of show you’re gonna have.’