Podcasts are a great way to grow your business, but only if you’re willing to invest in getting the most out of them. This includes everything from planning for how you want your podcast to help your business grow to promoting it effectively. That’s why I created this list of must-dos for any brand that wants more listeners and more …
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27a. We Are Podcast – The Program Outline… Event Update
Day 1: November 7 Opening Session 8:30 – 10:55 am ‘Start with your WHY: How to build everything you do around your purpose’ with Ronsley Vaz audioBoom presents ‘The art of storytelling: Why it is so important for every podcast host and how to tailor it into your episodes’ with Andrew Griffiths Gravity CoWorking presents ‘Reach the people that count: …
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How to create a following without writing a word
We all know to run a business with longevity and profitability, you need a tribe of loyal brand advocates. To get that, you need to get their attention first, which is no mean feat in the very easily discriminatory digital world. It was only a few years ago that we were all banging on about getting our content to “go …
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8. Serving your community, the power of a podcast platform and Flying Solo with Robert Gerrish
Robert Gerrish has done a lot for the entrepreneurs of Australia. Soon after Saatchi & Saatchi bought his independent marketing agency in 1989, Robert ran off to do his own thing. Focusing primarily on youth brands, Robert made a couple of sideline forays into the world of art and music before moving from London to Sydney. He finally succumbed to soloism with the …
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3. Pre-podcast processing & establishing yourself as an authority with Wes Schaeffer
Wes Schaeffer’s wasn’t one of those 20 year olds that finally hit “rock bottom” and built an amazing business. Wes went to college, served in the Air Force, got married, raised a family, with a great job, making over $100,000. But Wes found that he still was not happy. While the economy kept changing, the lack-of-vision from Wes’ bosses didn’t. …
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