82. Rebroadcast: Why Email is Key When You Have A Podcast with Adam Franklin

Adam Franklin is the co-author of Web Marketing That Works. His popular presentation will teach you an email marketing formula that you can take back to work and start using immediately. Based on Adam’s results of getting double the industry open-rate on email campaigns, you’ll learn how to send entertaining email marketing campaigns that people love to open.

Plus, he hosts a top rating iTunes podcast, is an international social media speaker and marketing manager of Bluewire Media – the web marketing firm he co-founded in 2005.

Adam’s Bluewire Media blog has been named as one of Australia’s Best Business Blogs for four years. He is a regular blogger for Startup Smart and occasionally writes for Smart Company and the Sydney Morning Herald. He has been a guest on the radio show 2UE as well as many popular podcasts.

Adam co-created the free Web Strategy Planning Template which has been seen by hundreds of thousands of marketers worldwide, and his weekly “Bluewire News” email goes out to over 10,000 readers.

Adam has featured on Smart Company’s Hot 30 Under 30 and the Dynamic Business 2010 Young Guns list of young entrepreneurs.

IN THIS EPISODE WE TALK ABOUT:

Email Marketing Secrets keynote
Adam Franklin on being productive and creative
When he started Blue Wire Media
Looking back as a marketing professional
Adam’s perspective on how marketing has changed since then and when he opened Blue Wire Media
The importance of delivering value
Providing and offering website services
Creating free content and sharing it with the world
Adam’s entrepreneurial spirit
The importance of starting, getting in, doing it and getting going in order to be an entrepreneur
What podcasting has done for his business since he started
The relationships strengthened and formed with people by doing a podcast
Adam’s highlights of his podcasting journey
Why it’s cool getting invited on to other people’s shows
How he deals with rejections
Adam’s mind-set in marketing to help and educate people to progress
Why podcasting is hot all of a sudden
How Adam gets his podcast episodes up and running
The disadvantages of podcasting
The fear of being criticised
How he has managed to grow his audience since starting his podcast
Building and having an email list in order to help grow an audience when launching something new
The sense of responsibility
How podcasting improves Adam as a speaker
Doing a weekly podcast show
The common mistakes podcasters often make
Living with the fear and choosing to persist

WHAT WOULD’VE MADE IT EASIER/WHAT WOULD YOU HAVE CHANGED?

“Probably getting the editing helped. I probably waited until the 30th episode. It was Toby, my business partner, who instigated it, hired the people and started the process. I hired the person and that kind of forced me to delegate some of that responsibility. Probably because I had tried to do it and hated it.”

HOW OFTEN SHOULD I PODCAST?

“I’m happy with the weekly show”

HOW COMPLICATED IS IT TO DO A PODCAST TO DRIVE EMAIL LIST GROWTH?

“Well, you’ve got to ask people to be in the show. If you are doing an interview show, you’ve got to ask people on which means that you could get rejected. So, a fear of rejection kicks in. You’ve got to think what to say, which can be a little bit scary too because what if we say something and stick it up on iTunes forever and people think we’re stupid or whatever else? There’s a little bit of fear putting yourself out there publicly because you can get criticised.

“And then you’ve got the technological side of things. Stuff to learn, like you’ve got to work out Skype or install a call recorder and hope that the Wi-Fi doesn’t cut out. There’s a few negatives but, as with anything, they’re far out-weighed by the benefits.”

WHAT ARE THE COMMON MISTAKES THAT PODCASTERS OFTEN MAKE?

“I look at some of the mistakes that I’ve made with people that I have interviewed. One is not being totally clear on what they want to talk about, making clichés, which happens to everybody, of course. That’s just human error. Often you find that it sounds pretty ordinary. One of the mistakes I’ve made was when I bought a blue yeti mic. The blue yeti would pick up the traffic noise out on road.”

WHAT ARE THE MOST IMPORTANT THINGS TO CONSIDER?

“I kind of feel that the main challenge of a podcast is that once you start you should continue the obligation and the responsibility to the people that take the time and give you their attention for 20, 30 or 40 minutes for each episode.

“Part of podcasting is sharing my journey. It’s a lot of speaking from the heart and saying, “we try this and this works” and asking the guest the same sort of thing. There’s definitely a sort of responsibility that I should really keep it going, absolutely.”

WHICH PODCAST SHOULD I FOLLOW, WHY AND HOW OFTEN?

“The ones that I particularly like at the moment are Sean D’Souza’s podcast. It’s called The Three Month Vacation. It’s a business podcast and the whole idea is how to run a business that you enjoy as well as having time to take a three month vacation per year. He’s a fantastic marketer. He’s an Indian guy who lives in New Zealand. I love his podcast.

“The Tim Ferris is usually very good.

“The other one that I like is Jayson Gaignard, Mastermind Talks. He’s had some really interesting ones and I’m trying to get more on being a member of the Mastermind group.

“The Webinar Ninja Podcast, I found very valuable.

“John Corcoran the Smart Business revolution podcast, The Art of Charm, Lewis Howse, The Smart Passive Income with Patt Flynn, Tim Reid with Small Business Big Marketing and Danny Iny with The Firepole Marketing Podcast. He’s really good as well.”