74. Rebroadcast: How Do You Decide Between Your Passion Podcast and Your Business Podcast with Warrick Bidwell

Warrick Bidwell grew up son of a tradie builder. Warrick had planned to follow in his father’s footsteps and join his building business, but after some encouragement he instead became first of his extended family to attend university. After attending the university Warrick went on to work for some of Australia’s biggest companies in accounting and sales roles, eventually leading him to then build and sell his own financial planning practice.

Warrick used all this experience to work towards his passion for helping small business owners. Warrick has over 12 years of individually coaching and mentoring businesses, including hundreds of ‘tradies.’

The concept of the show is off of the Australian term for trade business “Tradie.” The Australian term “Tradie” is defined as a person that works a skilled trade, such as an electrician, carpenter, etc, similar to the American term “Tradesman.”

Warrick was born to a long family line of Tradies, and accounts this for some of their success. The Tradies Business Show was received very well, with audience of trades stating that they finally have a show that actually gets the trade life.

The Tradies Business Show is made for people like Warrick’s father who literally worked his guys out to make a living. Warrick states that his family always had what they needed, due to his father’s hard work. The Tradies Business Show’s goal is to help Tradies like his hardworking father, build an asset and leave a legacy, rather than just work really really hard to pay bills, they want to help trades actually enjoy their life. Aside from Tradies Business Show podcast, Warrick and his friend Jay Frew come up with a podcast show called “Throw Buddha On The Barbie”.

Aside from Warrick’s success with his company, The Tradies Business Show & Throw Buddha On The Barbie, he also is very passionate about eating and living healthy. During his college years, Warrick became sick with numerous ailments ranging from acid reflux, chronic sinusitis, psoriasis, IBD, and difficulty sleeping. Relying on medicines from the doctors, became second nature, until Warrick was introduced to the Paleo Solution by Robb wolf. After reading the book, and staying on the strict diet for 30 days, he began to immediately see relief in his symptoms. Now 5 years later, Warrick is nicknamed the “Paleo evangelist” because he no longer relies on medicines, and no longer suffers from all the ailments that had plagued him for over 12 years.

In this episode we talk about:

The Tradies Business Show
What is a Tradie?
How long ago did they start The Tradies Business Show?
What’s their show focus on all about?
Doing the work and being the technician
Helping trades people be better in Business
The different reasons business owners got into Business
How Warrick and his friend Jay come up with a podcast show called “Throw Buddha On The Barbie”
What is it that Warrick Bidwell stands for?
His focus on to bring people awareness who they really are
The importance of being true and not filter who we are for fears and self-doubt
His love of writing
His views on Vegetarians on how they are incredibly self-righteous of their food choices
The importance of making choices and having self-awareness to be health conscious
The importance of growth to step over to face fears and seeing the line and drawing a new line to go further
Warrick Bidwell thoughts on his two podcasts in terms of the efforts resulting in creating his podcasts
How he is willing to be authentic in a medium and accept criticisms and feedbacks from others
How Warrick becomes attractive in terms of being a content creator and commentator
Being productive, the impact to create and living a life with purpose
The cool things about podcasting
The power of Podcasting platform which is authentic and has good engagement
How did he discover podcasting?
Why podcasting is so hot all of a sudden?
What’s the one question that people should be asking in terms of podcasting?
The top three mistakes he had made when he started his podcast
Ask people what they want and what they want to hear
The importance of adding value to the humanity and you will get compensated if you are willing to receive it.
The Book entitled “The Go Giver” by Bob Burg
What are the disadvantages of podcasting?
The importance of taking time and consistency at work
Be ready for the whole game and you’ve got to be really looking with the long view

WHAT WOULD’VE MADE IT EASIER/WHAT WOULD YOU HAVE CHANGED?

“I didn’t have a list building strategy in placed, underplayed the value or the power of our podcast as far as pitching and approaching sponsors and Alliances and everything early on. For our tradie show, we actually had a sponsor before we launched. And the show were sponsored right through until just recently actually. We had sponsored from day 1 through to like Day 80 or 200 which was pretty cool. So just downplaying I think how interested main stream companies could be in a podcast. Trying to create something that you think people would want. And I guess the remedy to that is either just do what you believe in or just ask your listeners what they want. Ask people what they want to hear. So that’s probably the three things that I don’t think we did as well as we could have from the start. “

HOW COMPLICATED IS IT TO DO A PODCAST?

“I think as it becomes accepted as a powerful platform, and some podcast can really blow up quickly in a good way and attracts affiliates and sponsorships. I think it takes time and consistency and work. I think in some respect, podcasting can take a little more work because it still not as widely known as podcasters would maybe have you believe. Obviously I’m speaking from my experienced here. “

“You’re not necessarily trip to the golden goose when you launch your first 5 episodes. So think you sort of go into it with the mind-set that “You know what I’m ready for the haul”, “I’m ready for the whole game. “ You’ve got to be really looking with the long view.

WHAT ARE THE MOST IMPORTANT THINGS TO CONSIDER?

I am willing to be authentic in a medium and share my opinions and maybe a bit judgmental sometimes but also I put myself to criticisms and feedbacks to the others and submit willingly to that. And so it kind of makes me more attractive in terms of content creator and a commentator.
I think we kind of underestimate the value that we add to the world. And if we add value to the humanity, you will get compensated if you’re willing to receive it. Well I read a great book about this a little while ago called “The Go Giver by Bob Burg”. And one of the principles I love out of that is that by saying no to gift, you’re blocking the receiver and you think about how bad we feel when we try to give something to somebody and they say no. We feel awkward, uncomfortable, ridiculous, unappreciated, all those stuffs and so when we say no to compensation from the Universe, or just saying no to other people, you’re blocking that. People will stop to give you stuffs and that includes money, affiliate, endorsements, deals, whatever it is.
If you type in iTunes and type for a search, if you’re looking for marketing stuffs, there’s 200 hundred marketing podcasts that I can choose from and just by the very nature of iTunes and the way it set up, you’ve got to be pretty good in putting your message across clearly, otherwise you fall off the rankings pretty quickly. I think it’s a great library for people to find really useful targeted information that relates to the Niche that they’re in.