create a podcast as an amazing marketing tactic

Jaime Masters (Tardy) is a business coach, podcaster of Eventual Millionaire and mentor. She interviews business owners with one million dollar net worths or higher every single week to learn about their action tips, advice, and stories to help you build your income to seven figures. She has interviewed best-selling authors like Guy Kawasaki, Tim Ferriss, Seth Godin, Andrew Warner, Pat Flynn and more.

In this episode we talk about:

How Jaime Masters started the Eventual Millionaire Podcast
How she came up with the idea to interview millionaires
The idea of mastermind and how long it’s been going
What makes the whole core of the mastermind groups keep going strong
The importance of self-attachment as an entrepreneur
Her keynote plan to speak at We are Podcast 2016
Figuring out where podcasting is going in the long-term future, not just a couple of years from now
Jaime’s interest in the future of podcasting
Predicting the future, moving forward and imagining what things will look like 50 years from now
How she likes podcasters to think and predict what the future really holds
How she tries to get more data, research more and is a little bit like a reporter
What Jaime Masters thinks about podcasting and why it is so hot all of a sudden
Podcasting as an amazing marketing tactic
How she ended up helping millionaires
The importance of making sure you’re seeing a lot of results from your podcast
Creating and starting a podcast
The difficulty of finding your listeners and how to connect with them
Having a business and engaging better through podcasting
The active actions versus the passive actions
Getting out of your comfort zone
The stuff that moves forward, whatever your goals are
The webinar: How to hit 10,000 dollars a month
How she really wanted to learn online marketing and started her blog, Eventual Millionaire
The definition of Eventual Millionaire
How she wished for the people she met at events to change their lives or at least glean something valuable from her

When someone is considering a podcast as a medium, how do they know if it’s for them?

“A lot of the people that I’m working with already have businesses which are awesome. If they have a business, a lot of the time doing a podcast will just help them with engagement. I remember chatting to Pat Flynn when he started his business he felt like his audience knew him better. The engagement is so much better. Of course, you feel really connected. You feel like you know them. So, if you already have a business and you just really want to connect a lot better, then definitely go ahead.”

How complicated is it to create a podcast?

“I really feel like if your audience is listening to audio content, it makes perfect sense. But it doesn’t necessarily make a lot of sense for a lot of people. So there’s a lot of buzz around it and I have a bunch of friends that have top podcasts that make a ridiculous amount of money. I know a lot of people that have a couple hundred downloads a month and they’re like ‘Well this is a lot of work, I’m not seeing a lot of return.’ It’s a lot of work and you really have to seek consistency. There’re so many people that have stopped. I think it’s either way, even if you want to start one and stop it, I think it’s amazing for you to just get better.”

What are the most important things to consider?

“Looking back I was so nervous and now I’ve done it so many times. Even if you have a podcast simply for getting better at speaking and more comfortable and less nervous, it’s totally worth it. Even if it’s just for that. But it can take a long time. So you really want to make sure that you’re seeing the results and the fruits of your labor.”
“I don’t recommend anybody starting a podcast to make money. Let’s say I want to start a podcast and make money from sponsorships, that really a hard road, unless you already know what you’re doing or you’ve been to other spaces that are similar. It’s a number’s game.”
“I personally suggest that everybody have the audience and the business models set up so that you know that it will work like a validated business.”