Having worked with thousands of business owners to create a podcast for their business, I’ve created The Recurring Results Roadmap for Podcasters™.
It’s a step-by-step guide to growing your business to 7+ figures using your podcast.
Importantly, it removes the guesswork so you know exactly what to focus on at all times to generate that recurring revenue.
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If this is your first time here, this is Should I Start A Podcast. I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.
So if you want to start a podcast, or expand your current audience, this is the show for you.
Coming up in this Should I Start A Podcast episode …
- How do you ask of your audience
- What is that next step when your audience say listens to you for maybe they’ve consumed five or six or 10 of your episodes already?
- How do you invite your audience to review and rate your podcast
- How do you include a free pdf
- Building a tribe of 10 raving fans and what you can do with just that
- How to create a short video that every podcaster needs to grow their podcast
- Who to follow on instagram to get the most out of reels and videos
- How to include your audience to interview your guest
- The idea of having 10 sponsorship conversations a week
If you’ve never heard of our work before, there are 3 things that I think you would benefit from right now…
1. Listen to this playlist of How to Podcast for Business.
2. Get the the Recurring Results Roadmap (if you haven’t already).
3. Check out this video about a business builder who is closing high-ticket clients with his podcast.
Here is the transcript of the entire episode for those who like to read …
SUMMARY KEYWORDS
podcast, people, review, business, conversation, episodes, clubhouse, listening, incentivizing, apple, hear, instagram, question, audience, twitter, call, 1000s, invite, superfans, joyce
SPEAKERS
James Whittaker, Ronsley Vaz, Allison Melody, Catharina Joubert, Laura, Anna Vocino
Ronsley Vaz
indicator one, this is launch control. Please advise when pre flight checklist is complete, that indicator light is complete. All indicators read Green.
Anna Vocino
This is should I start a podcast, a show for business owners looking for tips, tricks and ingenious hacks when it comes to growing a business using their podcast. This is your host Ronsley. He’s interviewed more than 1400 people and has been listened to over 5 million times in 133 countries, a TED speaker, author and a podcast purist who believes that we can use our voices to grow our business and our influence, you know, because every conversion in any business always happens in a conversation. And now Ronsley.
Ronsley Vaz
Hi, everyone, welcome. Today, my plan is to talk about offering your audience the logical next step. And what tends to happen usually in a podcast is when we focus on only Well, there’s so many moving parts. And we either focus on the marketing, we focus on the creation, or we focus on the content, or we focus on the guest. So there’s all the sound quality, there’s all these different things. And every week, we open up conversations around different topics around podcasting for business. So my plan today is to start the conversation around your audience and what they come to listen to your podcast for and then how to kind of offer them the next step or do you even consider offering now the next step? And what is that next step when your audience say listens to you for maybe they’ve consumed five or six or 10 of your episodes already? So what happens after they consume that or open a conversation around that, but when you start a podcast, usually and I want to focus on podcasting for business, usually think about, Okay, starting a podcast for your audience, hopefully, we go down a path. And we tend to forget that maybe the audience after five or 10 episodes, maybe they want the next step, or maybe there is a next step, maybe they might not be an expert, but sometimes you don’t even open up that conversation. So I would love for the panel here. Anyone we can take the talking stick off me around talking around that, especially for a podcast for a business, when you create content, how do we offer them the logical next step? Or do we invite them to do something? How does that work, so anyone can get into the conversation,
Catharina Joubert
I’m gonna start by saying the obvious thing, and then somebody can maybe expand on that. So I think for many podcasters now, it’s just a natural thing that the next step is we invite our audience to either follow us or leave a review or rating on Apple. And I don’t actually know how effective that reoccurring request is, to be honest. And I think a more effective way would definitely be to kind of think of something that will help them that will give them something as a next step. And that will naturally eventually lead to them following or subscribing or giving your rating, rather than just straight going to that follow me or give me a five star rating or whatever it might be. So I don’t know, that’s just something to think about. Anyone can expand on that.
Allison Melody
I would love to expand on that. And I agree with you. And the only reason I didn’t speak up first, because I was like most people, I think figure out how to send someone down a sales funnel by figuring out the pain points and then coming up with the solutions, which is amazing. But I think it’s about engaging people and incentivizing them to take action. So like you said, asking someone for a rating review that’s asking them to do something without incentivizing them. So what we did when we started food heels was essentially, I put together a beautiful swag bag full of products and services that I knew my ideal audience was love. So we’re food heels were about nutrition, organic, holistic, vegan. So I was like, What products do I use every day? What face creams do I use? What supplements do I take and I put together a beautiful bag full of products. And then what I did with that was I incentivize my listeners to take action by asking them to leave us that rating and review and exchange they would be entered to win a giveaway for $350 worth of products and there wasn’t just one, there was 10 swag bags. So I had all of these companies send me 10 sample size products or full size products, I could put the bags together. And what this does is this builds relationships with your listeners. This builds relationships with potential sponsors, when you can go back later and go look at all this shout outs that your product got on my podcast and got from the listeners who won. And then listeners love to hear their own names. So think about like Dale Carnegie, I believe was the one who said like someone’s name is music to their own ear. So when you are on your show, and that person is driving and use shout out their name, and they said they left me this review. Let me read it to thank you so much. And you say their name and you say you won the swag bag. Those winners are your super fans for life. So I think step in the journey is really cultivating those superfans who have been with you from the beginning, giving incentivizing them to take action and then you’re shouting out their names. You’re giving them so much love and then they are your super fans like they turn into your clients in the future. They’re the ones that stick with you 510 years later and so on. That’s the next step on the journey and in my case, and I recommend it to everyone. Yeah,
Anna Vocino
I recommend the superfan thing enough you know Vinnie and I, when we first started, we’re sending a message to people were being cut out processed foods and move your body. And there’s only so many ways that you can say that information, we’re not going to do 10 minute abs and four super foods and like we don’t do clickbait headline type of things like that. So to get people to interact, it for us had to be a much more organic thing. Obviously, if people want to learn more, they have to go get Vinnies free PDF, or if they want to get free recipes, they can go to my site. So those are like easy gets when you know you’re giving away additional information. In addition, your podcast but creating those super fans, and then once people started showing results, from listening to our podcast, then it was pretty fun to get super fans going. And we shout them out all the time. And they interact on Twitter. And those people those super fans are the core of our mouthpieces out there in the world. And and by the way, and if somebody comes from me on Twitter, the super fans, I don’t have to do anything, they’ll jump on people. I mean, it’s kind of awesome to have a little army of people who are like, you know, I lost 85 pounds, and I’m off my type two diabetes medication. So
Laura
I will
Anna Vocino
jump on somebody on Twitter. I don’t know. It’s pretty cool. But I think too. Oh, another thing I want to say I love the giveaway thing that Alison said, that’s such a great idea. And especially if you can come up with the gift bags, that’s great. I, when I launched my sauces, I had a list of about I want to say 60 superfans, and I sent them all free sauce. And that is quite an expense. It’s a big expense. But I wanted to make sure that like, they knew that I love them. And I appreciate them because they spend their free time on the internet telling people to buy my stuff and to help people lose weight. So I just want to throw that out there. Like whatever you can do to get to that superfan stage is great. And by the way, I wanted to say Vinnie and I started in the first year or two, we would encourage people to write the iTunes reviews. And then we would go and read them. And I like to read the positive reviews, people can hear their name online. And I actually didn’t like that it made me really uncomfortable. Like I don’t want to read the reviews, I would much rather just shout people out and come up with like funny reasons to have them interact online, and then they would interact later online. But that’s just me. But through the course of getting to know people who interact with you online, you’re just gonna have people then want to go write reviews, you still have to remind them to write reviews, but it wasn’t something that was going to happen at first, without getting that sort of connection with people.
James Whittaker
Can we do a whole session on Twitter? takedowns for Manovich? You know,
Anna Vocino
I’m sure I don’t do I don’t do it. I apparently I get people to do my dirty work for me. Here’s the thing with Twitter, I don’t mind Twitter, but I’m also like, I don’t go after anybody on Twitter. I’m very much like don’t post anything on Twitter unless it’s gonna be educational, funny or inspirational. So I’m very much like, non controversial on Twitter. So when somebody does come from me on Twitter, they really like have a bone to pick or an axe to grind. I’m like, okay, settle down. Because my Twitter house is a fun positive place. So come on in if you want to have a good time, you know, I’m saying I just say to real quick with the super fans, we have said, you know, if you’ve lost a certain amount of weight, and you want to donate to our super fan page, we’ve had tons of people say, Oh, they donated $53, because they lost 53 by just throwing that out there. Like if that’s something that strikes a chord with somebody who’s able to generate money. Yeah. So first
Laura
of all, I just want to say there’s no sugar, no green all the way. I’ve been that way for seven years. No going back. It’s really the best I’ve lost weight got healthier, no more cold. So I just want to give a shout out to Allison because she’s the one who introduced me the idea of doing a review giveaway and oh my gosh, is it so successful, not only for getting reviews, but also for engagement with podcast listeners. And I’ll tell the story of what happened with one of those. So what I started to do is put together not just swag like gift bags of things that I would get as an influencer. But because I’m a psychic, I would put in a reading. So I would say this includes a free reading with me and swag. And so the package would be like five to 600 $700 Sometimes. So that’s the other thing I’d say is make sure that it’s worthwhile. Like it’s a real enticement for people, something that really is worth people taking their time out to do. So I did one of these I had one woman submit to the drawing, she said she wrote a review. And she and I did a reading for her. And then she’s based in Ireland. And she invited me as her guest to stay at an Airbnb that she has, and she has a nature reserve. And then she coordinated for me to do an event there where I was paid like it was a private class, she signed up all my guests for me. I did a bunch of private readings that she drove me around, she took me to like the cliffs of more. Then this relationship develops. She started a podcast, she had me on her podcast. I’m now regularly on the charts in Ireland. So she’s in Ireland, and I’ve been on her podcast, and she introduced me to all these people in her area. So it just it’s one of those things that just kind of gave and gave and gave. So it’s definitely worthwhile. Make sure that the drawing that they get is worthwhile, something that’s a significant motivation. And just make sure to promote it on your podcast and social media.
Ronsley Vaz
Yeah, huge coins. If someone’s just joining us. We’re talking about podcasting for business. We’re talking about your podcast audience, and how to offer them the logical next step. I was wondering if anyone else had anything to add to that conversation?
James Whittaker
Yeah, it’s really really important conversation. So in my experience There are people out there who would like to take the next step. But they either don’t know what that is, or they don’t know that that result is possible for them. So being crystal clear on the type of thing that you’ve got and who it’s for, and also by, you know, a number of methods that you can do to be able to demonstrate to those people, that they can have a similar type of transformation as to what you’re offering, it’s very, very clear, you’ve got super fans out there. And for those who don’t have those super fans, I’m a big believer that the number one objective for your show should be to build your tribe of 10 raving fans, because they will do anything for you. But making sure that you’re clear on those next steps for them, and giving them a bit more access, giving them a bit more of an idea of what’s possible. And that all comes back to a bit like what Cat said earlier, like, if you’re clear on the problems that that audience faces, it’s going to be easier for you to create more valuable solutions, to be able to give those people the result that they’re after. And especially if they know that they’re capable of achieving that result, it just makes the entire conversion piece and everything else a lot more manageable.
I think it’s really, really difficult to get people to interact with the podcast, at least that’s been our experience here because of generally speaking, when people are listening to podcasts, right? So there’s something when they’re driving, they’re listening, when they’re working out, they’re doing housework or whatever, they’re not necessarily poised at a place where they can easily go to apple and leave a review. They have to kind of think about it later on that I think for us, at least the trick has been coming up with a way to get them to really, you know, to buy into what you’re doing in the environment that they’re listening in. And I don’t know that anyone’s really figured that out yet.
Ronsley Vaz
Yeah, it’s a really good point, Brian. And I feel like we are not necessarily thinking about those environments, because there are so many different ways that we think people are consuming our podcasts. And there’s obviously these different kind of in my case, I’m not let’s talk about Ronsley. I keep thinking that there’s all these research that comes out about people listening to my podcast, through their mobile phone on smart speakers. And I don’t know how much that is really the case. And that’s why I love clubhouse because the audience here can interact directly straightaway immediately with with me talking with podcasting. It’s hard to get that kind of feedback in real time and understand how people are really listening to podcasts. And also, James listens to podcasts on two times speed. And that is crazy. So there’s obviously people that do that kind of stuff and consume at that high level. But I am keen to hear Joyce Joyce wanted to join the conversation. She’s new to clubhouse. So Joyce, I’m really excited to hear your voice.
Hi, mantling. Thank you. And hello, everyone. Yes, I’m new to Clubhouse. I’m a New podcaster. And I’m just enjoying being on clubhouse because I’m learning so much. My question is in response to several of you have talked about your reviews that you’ve received, my friend and I, she wanted to leave me a review. And she couldn’t figure it out. So we first we looked on Spotify couldn’t find anywhere to leave a review. Then we went to Apple. And it took us like a half an hour to figure that out. Now that she’s left a review, I don’t even know where to go and check for the review. So can you Thank you.
Allison Melody
Listen, Joyce, you’re not alone. Because what’s happened is Apple podcast has made it more difficult to leave a review and to find out where that is. And I’ve been doing this strategy for five years. And recently, I was like, Alright, let me show them how to write a review. In case they don’t know and a lot of podcasters do this, you can make a little video on your website and say, Here’s exactly how to subscribe, here’s exactly how to review, right, they have changed it. So every time they update the app, they might change it. So I know it’s not as user friendly as it used to be. And that is unfortunate. But what I would do is now that you figured out how to do it, show make a little video on the phone and on your desktop of exactly how they can do it. Because it’s not hard. It is easy. But like you said, if it takes someone 30 minutes to find, they might give up before we do it. And that’s before they do it. And that’s not what we want to happen, right? Of course, we want our listeners to take action, we want to make it easy. So maybe instead of directing them to leave a review on Apple podcasts, it’s go to my website, Joyce lessons, learned.com, whatever it might be, I’m trying to read what your things has, I apologize, whatever it is calm. And I will take you step by step exactly how to win the swag bag or the competition. So you can leave that review and it’s a win win for everyone. But yeah, just make a little training video. It is unfortunate that they change things all the time. We have to keep up with it. But yeah, even me recently, and I’ve been doing this for years, like I said, I was like, Where do I leave a review? Why is this so hard? Because they changed it. So that’s unfortunate. But just keep up with the trends, make the training video make it really easy for them, there’s no reason they won’t do it because they want that prize. They want that present. They want that reading from Laura, they want that swag bag, they want that digital thing that you put together, and then they want to support you. That’s all I got.
James Whittaker
And I believe with Apple podcasts that only shows reviews based on the region that you’re in. So if you’re in America using Apple podcasts, you’re not going to be able to see the reviews from people in Australia. So you can go and use something like charitable.com runs out and if you’re the best person or anyone anyone here has a better thing for that. But audible.com is an easy way of being able to see all the different reviews I think for for people as well. Like if you don’t want to bombard people with so many calls to action during your, your podcast, especially if it’s something that they predict because it’s like if you own a grocery store at a supermarket, if people know that your product is 20% off every Tuesday at 11am Then that’s when they’re going to be because they expect you to don’t ever buy anything for price. So if you’ve got a whole bunch of call to actions, and people have that paradox of choice, and maybe doing nothing is what happens. So not being so predictable with when you’re asking for things like reviews. And if your goal is to really move people along some type of journey with you and your business, then you’ll be very strategic and have intent about what you’re doing with those calls to action. Because if the only reason you’re getting reviews is to be able to attract more high level guests, in my experience, it’s easy to focus more behind the scenes on establishing relationships. That is what’s going to get you connected with more high level people rather than something just like them going to look through.
Thank you. I hadn’t even thought about reviews. But my friend has been listening to my podcast, she’s been supporting me in that. And she said, I’ve been trying to leave your review. But I don’t know how to do that. I’m like, Okay, I’m thinking you just overlook and it’s really not that difficult. Oh, boy.
Ronsley Vaz
No, it’s been the bane of podcasters. For a while I’ve been in the podcasting game for about eight years now. And it has always been the issue. And for good reason, by the way, Joyce, because there’s a very common saying in the entrepreneur, marketing business world, marketers ruin everything. And I think that’s a Gary Vaynerchuk saying, I’m pretty sure. So the reason it’s not known is because once the marketers know the formula, there’s always this crazy way of finding hacks and tips and tricks and bullshit ways to fudge the system. So that’s probably the reason why Apple podcasts is very specific about how the thing works. They make it difficult. We don’t know really how things are rated necessarily straight off the bat. I mean, they keep changing that they’ve changed. Obviously, I love some of the changes that they’ve made in the sense that they’ve changed from subscriptions to followers. Now, if I’m correct, and they’ve instead of you going and subscribing to a podcast, you can go and follow a podcast now on on Apple podcasts, which kind of makes it in line with the lingo with everything else that we do following other things and other content, I suppose. So one of the things definitely is to create a video, like just create a screen, like figure it out on your phone, right? And then just do a screen grab of that. And you make that into a GIF or GIF. However you want to say that you can make that into a video. But yes, James’s point is, if you’re in the United States, and you open up iTunes and you see 110 15 reviews, there’s a good possibility that you have way more from other countries and other iTunes. So charitable is the place. But there’s also podcast reviews, if I’m correct. I know. A friend Daniel J. Lewis has got a plugin and a service that for podcasts is where you can aggregate all your your reviews from Apple podcasts across the world. So there’s different ways to do that. But again, it depends on what you’re trying to achieve to James’s point. So I’m going to stop talking and let anyone else take the talking stick off me.
Catharina Joubert
I just quickly want to make three points. But firstly, thank you so much, Alison, I think it was you and I are talking about giveaways. And yeah, that that’s really valuable to think about, it’s actually something I’ve done, but stop doing. So you’ve reminded me, thank you. So the three points I want to make is, firstly, I don’t think Spotify you can rate or review or doing anything like that, as far as I know. So it’s not worth even trying to figure that out. And the second thing, and this is something that we don’t always realize, because we work with the apps, we know it but some people who are new to podcasting, or as podcast listeners, when they hear the word subscribe, and if that’s the kind of term that you use, and I think this is the reason why Apple changed from subscribed to follow, they actually think you have to pay to subscribe. So that’s something that you can maybe subtly clarify in a way that none of the subscribing or anything like that is something they have to pay for. It’s just a button, they click. And the other thing, which is really something that we don’t think of, once again, is and this ties a little bit in with what Allison said about giving them an incentive to actually follow you actually come back. So instead of straightaway asking them to, to follow or subscribe, maybe send them to something like a trailer episode where they can learn a little bit more about you. Because it’s really like meeting somebody and then immediately just requesting something from them before they’ve even gotten a chance to know you a little bit. So maybe just kind of ease them in to who you are. And once they start liking you, they will do those other things almost naturally. But it’s always good to have little reminders
James Whittaker
for those who are using video content for their show too. If you’re doing that, and you can repurpose that on basically every platform then you get multiple bites of the cherry from the same piece of content to be able to take them to some other type of result like if you look at even Instagram with with what things like quote, graphics, the engagement that those graphics are getting now, it is dropping very very, very fast. I think for people who don’t specifically have video, obviously depends on the nature of your show. But if you’re looking at growth and virality and wanting to build your audience and those different things and incorporating video Do into your podcasts, if you can do that, and look at ways that you can repurpose that video content. Because a lot of great things can come from video content, you can turn that into text, you can turn that into images and a whole bunch of different things that’s very worthwhile, where you can take the same piece of content and share it in different ways. It’s all from one podcast episode where you can drive different calls to action using a little piece of content that came from your, your
Catharina Joubert
Yes, I just quickly want to add to something James just mentioned in terms of the kind of quote graphics on Instagram, just for everyone here who’s perhaps not realized that there’s no like just a big plus sign that’s kind of like your reels. So Instagrams taken a distinctive direction in making it more of a video platform, then an image sharing platform. And that’s why that kind of content performs much better, organically. And then obviously, if you’ve got other strategies in place, you’ll you’ll see a better growth than simply focusing on images, and especially just text.
Ronsley Vaz
Yeah, and by the way, if you’ve not followed Katherine and check out her videos, recommend those videos. Amazing. She does a great job with them. Hey, this
is Elizabeth McIntyre. I’m the CEO of think brick Australia, host of our podcast and leader of amazing humans. I’m on the inside of we are podcast members, or as we like to call it, the family. If you are thinking about growing that business using your podcast and your online presence. Come join us on the inside. I would love to meet you, James and Runcie coaches to get those recurring results in our business. If you want that roadmap, which we all follow to get those recurring results you can download [email protected] are podcast.com. Now back to the show.
Ronsley Vaz
Just going back to the topic that Joyce brought up in terms of reviews, yes, Spotify doesn’t have reviews. And I mean, every time someone mentions reviews, it’s always Apple podcasts that they’re referring to not referring to Google Play, or the other platforms thing. Everyone’s actually really referring to Apple podcasts in itself. So Spotify has made a big play in the the podcast game. And as a music consumer, that is a podcast. So I would rather say, find my podcasts on Spotify, which is crazy, even though I have been on Apple way before Spotify was even invented. I think so it was really it’s really crazy how that that sort of, you know, that’s interesting. I don’t know whether Allison or anyone else anything say that.
Allison Melody
I know it’s true, like these platforms didn’t exist before. So we are learning how to navigate them. But I would add one more thing to the Instagram conversation. And it’s the fact that yes, video is going to it’s already King, that’s only going to increase and so if you’re not following, most Siri mo s s er, I apologize if I’m mispronouncing it, but follow M O SS er II, because he is now going on video and telling us exactly what Instagram is going to do. So he came out and he said, Instagram is no longer a photo sharing app, it is a video sharing app. Instagram is now going to put more into lives in Rails. It’s incentivizing creators with real so it’s literally paying rails with badges. So you can go into your account, make sure you have a creators account or a business account. But I think creators are getting the most benefits first, then business, make sure it’s not private, you can see if you have badges activated, which they have released to a certain amount of people, not everyone, but if you have badges activated, you can go live and you can get paid to go live, right. So they have all these different ways to incentivize creators to create videos. So when you’re thinking about your podcast, it’s not only what video can I put on my feed, but what real can I make? What live can I make? Can I go live with the guests that I just had? Or that’s coming out? Or it’s going to be released tomorrow? Like what marketing strategies can I use with video reels are outperforming anything else on Instagram? So those are things to think about when talking about marketing your business? And you know, today’s about taking your customer on the next journey if their call to action is following me on Instagram. Well, what’s their incentive to do that? Is there a secret show that you have only on Instagram Live on Tuesdays just like we, you know, Ronsley does this clubhouse on Monday. So it’s always about incentivizing them to do something so that you’re going to provide more value for free. So then when you do have your paid offerings, then, you know, they’re like, oh my gosh, I’ve gotten this much for free. Imagine what’s behind a paywall. I know asides tangent there from the conversation. But that’s what came to mind based on the last few points.
Ronsley Vaz
Thanks, Alison, Joyce, anything to add, before we wrap this up, just want to make sure that we cover that topic for you.
You did. And that’s why I love this platform. Every time I run into something an obstacle, and I can come on and ask my question and get it thoroughly, thoroughly answered and fleshed out. So thank you. Thank you. Thank you.
Ronsley Vaz
Amazing. Well, good to hear your voice. Good to have you here. I wanted to actually slightly divert the conversation into the topic of an easy way to invite your audience to become super fans. I mean, we spoke about giveaways, obviously. And one of the things that when we think about podcasting, we think about reviews and ratings. We think that the only way to, to actually get our audience to do anything is you know, can you his review or read my show? Or can you download my lead magnet or you know, whatever. And the conversation here is very focused on offering or inviting your audience. So I want to just talk about the big difference between a call to action and an invitation, right? I want to give credit where credit is due because this is from my coach talking more who like in a conversation with me kind of when I think you feel that sales is bad, because you think that there’s a lot upside in in what you’re offering, you’re not actually selling anything, you’re just actually you inviting people to come to get a transformation. And then he read related that back to me inviting people over to my house for food. But I love cooking for people. So I love inviting people to where I cook for them. And that was a really big shift. When I make an invitation, I say, Hey, I’m doing this thing on this date, I’m cooking this kind of food and this kind of person and that kind of person, and this kind of person is going to be there. So I’m not saying to the person, hey, do you want to come hang out? I’m not being vague about the invitation. I’m actually being very specific about the invitation and getting them to kind of think about what is going to be involved in who’s going to be there as well. So I would love as all podcasts hear everyone on the panel, Joyce is a new podcaster and everyone else has a podcast agenda included. So how can we be more creative in the in the way that we invite our audience to become superfans invite our audience to work with us invite our audience do raise their hand or take the logical next step
I sent out when I started podcasting, I was sent out text messages to my friend. And so I was sent out like over 100 Because I have friends and people that do ministry or mentor. And anyway, so some of them, follow me right away. And then some said, we’ll just you know, let me know. So then I sent out a text message saying, if you want to be reminded, you want me to send you a reminder, I can do that. My podcasts come out on Wednesdays. And so I’m a little discouraged, because I have a list of 50 people that asked me to send them reminders. And I did that two weeks ago, two Wednesdays ago. And only maybe 13 People listen to my podcast. And I’m like, you know, why am I here? First, I told them how they could just follow me, then they’ll have to have any interaction with me. But, you know, 50 people sent back? Oh, no, send me a reminder. You know, I like your podcast. Whoo. And the seminar discouraged. I didn’t even send out anything this past Wednesday. So if y’all can help me with that,
Anna Vocino
oh, you’re gonna get a lot of help from this panel? And that question, because, and I will say, Joe, you got to send out that invite no matter what it is, don’t take it personally, a lot of this is people want to support but they have lives. And they and we all know this logically, but it does hit us on an emotional level. And that’s okay, it’s part of becoming a pretty regular podcasters actually working through these emotions and kind of getting businesslike about it. And especially when it feels to hit you in an emotional spot, you know, you told me you want to be reminded, and then I reminded you in the old lesson, so you’re not honoring your word, but you kind of have to give people the benefit of doubt. And just keep reminding them, keep reminding them, keep reminding them. And then when you get to your 10 like I am, you know, you’ll find better ways to be reminded people you’ll you’ll have built your list, you you’ll still just kind of do things as wrote and then you’ll still and then you’ll get hollered at by people were like, Oh, we didn’t know you were going to be at the thing. And then we missed it. And it’s like, well, you should have followed me like, but this is very normal. And very, I know that other people are gonna have ideas here. But I just want you to know, you are not alone.
James Whittaker
Yeah, Joyce, when you’re reaching out to these people, it’s a non combative way that they can support you by saying, yeah, yeah, send me the some of the episodes of course, I’ll do that. My question to you would be how is their life going to be changed from them? Having listened to that one episode in particular? And I’ll explain why that’s important shortly?
That’s a good question. My, the aim of my podcast is to inspire, to uplift and to amuse people, sharing tidbits of my life story, to help to empower people so that they don’t go down the same rabbit hole that I went and just learning from my experience.
James Whittaker
And how long is each episode or that one? You sent out the
Z? Usually my episodes are, I try to make them no more than 15 minutes. But the last episode, I think the one that I sent out, it was either 12 What one I just did was maybe 12 minutes. They’re not very long.
James Whittaker
Yeah. And that’s, that’s, that’s fine. It’s not really so much the length, it’s like, you got to think about the ROI from them. What else could they be doing with their time they could be playing with their kids, they could be making dinner for the family, they could be working on their own business, they could be doing all these other things. If you have an urgent problem that is going to create something for them, they’re going to be far more likely to do that. I did a post in a Facebook group I had that said I’m interviewing the world’s number one holistic child psychologist. Is there a question you would like me to ask them? Bang bang, bang, bang, bang all these great questions all highly personal with Very urgent problems that people wanted to know, across a whole bunch of different things. Now when I go back to that same Facebook group and say, this episode is going to be released this week, would you like me to send you a copy when it’s hot off the presses like as soon as it’s available? And a whole bunch of people are going to engage again? And say, yes, yes, yes, yes, yes. And then I’ll go back to the old post and say, all of your questions are going to be answered, I’m going to DM you a copy of the link, bang, bang, bang. And what that is doing, it’s a very urgent problem that this was talking about, like behavioral issues in kids and want you to give your person a mobile, your child, a mobile phone, all of these different things that are very urgent problems for these people, which is a different urgency. It’s a different ROI than another person talking about something that could be mildly inspirational for that. And I’m not saying that to dissuade you at all, I’m just saying it’s, there’s a lot of noise. And a lot of things out there, there’s a lot of distractions from people, the more you can create that urgency for them, and build a community of heart where people are able to have either by and with the episode directly by asking a question, or they’re very clear on a problem of theirs, it’s going to be solved based on that episode, then you have them in the episode with you before they’ve even heard it. And I hope that makes sense.
Oh, it does. And I’ve heard different variations of that. And I’ve been trying to figure out how to repurpose or to do my content a lot different. So thank you so much.
Ronsley Vaz
It’s a really interesting point. I mean, Joy is one of the things is the perspective of that invitation is so important. And that’s why you know, the conversation is important about how and James it’s such a good way to kind of shift perspective, because I think that when you first get into podcasting or get into anything new, there’s so many spinning plates that we just assume that that’s kind of the the the way to do it. We everyone else asked for review and rating, let’s go and ask for review and rating everyone, or we think everyone has sponsors on their podcast. So I’m going to create a podcast to get sponsors. And these are just storylines that I suppose make the headline. So great question. I’m keen to hear if anyone else has anything to add to that.
Yeah. Joyce, how many episodes have you released? You said, You’re new to it. I’m curious how many you released so far,
eight, I have three that our interview style, my basic for my podcast is so low. So I have five episodes. So low and have three, interview style.
Great, okay, so you’re still really early in the process. And the thing I think you have to remember is that, for most of us, podcasting is an excruciatingly slow build. Unless you’re Joe Rogan, we’re not gonna come out of the gate with hundreds of 1000s of lessons, the 13 that you’re getting right now, next week might be 15, the week after that might be 20. And as people, join your community and find you, they will go back and listen to the old episodes. So the most important thing for you right now is to continue to be patient, but be consistent as well. If you release every week, release every week, continue to invite people continue to build that community, but you’re gonna have to be patient, it might be a year, a year and a half of pushing that boulder up that hill. And before you start to get traction, it, it’s just not it’s not an instant thing. It’s a very, very slow build.
Ronsley Vaz
Yeah, I mean, is the reality of the game, I suppose. And, Brian, that’s a great point in terms of like, I’d like to kind of focus on the on the repetitions, because, and it’s great to have you here as part of the as part of this conversation, because there are these illusions that you know, I start a podcast, and I have the listeners or I start a podcast, and I get to sponsors and start a podcast and my business grows. And it’s really not the case, it is the case, I suppose if the person focuses on the number of reps, or the number of episodes, or the number of things that they’re doing, what do I mean by that, for example, if the podcast is created to create, you know, a result, and usually, if you’re in a business and you’re creating a result is, is the result is grow my business get more clients or something to that effect. And when you start a podcast, if you focus on the reps, then instead of focusing on the number of episodes, maybe focusing on the number of conversations or leads, or that you get as well is an important metric to measure. On this panel about a couple of months ago, Denise mentioned a great tip. In fact, I’m just a huge fan of Denise. So because of this tip, because she was going to record her podcast for the next six months in the in three days. Because her goal for 2021 was to get her podcasts sponsored. So he was counting that she was going to have 10 sponsor conversations every week. So she was going to like actually go out and create content in three days, so that she could focus on the reps that really mattered which we’re having the sponsorship conversations, then sponsor conversations a week. So like break it down into business terms as to terms like what exactly should I be paying attention to? If those 13 people that responded, one or two or three of them land up paying you money and becoming clients? That’s amazing that 13 people respond to you know what I mean? Then context and perspective become important.
I always I tell my business clients to kind of temper their expectations a little bit and kind of look at it this way. If you every Wednesday at noon, if you rented a ballroom at a, at a hotel, and invited people to come, and you know you were going to talk for 30 minutes about your business. And these were people who would show up invested in your business and 50 people a week showed up at noon to hear you talk about your business, you’d be thrilled. And it’s really not that different with a podcast. Everybody wants 1000s of listens, and they want this global footprint, but particularly for business, especially a small business, you can be very, very effective with dozens of listeners as opposed aiming for, you know, hundreds or 1000s of listeners.
Ronsley Vaz
Alright, ladies and gentlemen, this has been an absolute pleasure. We do this every Monday if you’re in the US in that part of town. And if in Australia in the future, it’s a Tuesday morning for me, but we’d love to hear your voice. Thank you, everyone for being here. Talk next week.
Allison Melody
Hey, Ronsley Hey, everyone. Thank you so much for having me. I’m Allison melody. My podcast is called Food heels. And essentially what I do on food heels is teach people the healing power of nutrition and the body’s amazing ability to heal itself. Which what happened is that really led me into helping podcasters build their brands because we had 100,000 downloads in our first three months. We were monetized by the second month. And in the first month, we had sponsors and so I fell into something that worked and I started teaching people really how to use your passion to create a message that matters and how to get paid for that. And that’s why I’m on clubhouse went to rounds, these amazing events in Australia, which I hope we our podcast comes back in the world comes back soon. But essentially, that’s me in a nutshell. So thanks for having me, guys. Hi, I’m
Anna Vocino
Anna chino. I am a comic and a voice actor. And I always food blogged on the side for many years. And so Alison and I have that in common with food healing. And I completely changed my focus when I was depressed about 10 years ago, because the show that I was on was cancelled. And a friend of mine called me and asked to start his podcast for him. And we quickly found out that he was the fitness side of things and I was the food side of things that completely changed the direction of almost my entire life. And I’m now a best selling cookbook author in the low carb and keto space. And I’ve launched a food brand I have three sauces, three flavors of tomato sauce out there. I’m about to launch three spice brands and still regularly co hosts the podcast with Vinnie tortorich. Called fitness confidential, but I’m no longer producing. It’s really nice when you can just be talent by the way, that’s a really easy thing to commit to. But yeah, that’s that’s me. Thank you.
Catharina Joubert
Hi, everyone. It’s always an honor to be here. And so I’m Catarina dooba. I host the podcast creators abroad dealing with all aspects of the creation process how to make a living out of it, incidentally, combined with traveling and living abroad. I also produce podcasts for small businesses and creatives using an integrative approach.
My name is Brian Botha shavitz. I’m in Charlotte, North Carolina, I have been creating audio content on the internet since about 2001. And currently running the Queen City Podcast Network here in Charlotte. We’re just a hyperlocal Podcast Network. We’ve got about 36 podcasts on the network itself already, most of them produced by the network itself. And then we also produce podcasts for about 10 clients, independent businesses, other creative people, one podcast, that’s I Heart Radio. So we’ve managed to take the sort of hyperlocal model and spin it into into an actual functioning thing, which is, is equal parts surprising and thrilling.
Ronsley Vaz
Alright, so you still till the end, you found this useful, and you have a business. And, Paul, you have a podcast and a business. And you kind of want to make it work for you and grow your business using this podcast. Well, you know what, that’s something that I have helped 1000s of people do and 1000s of businesses do in different forms, through an agency in a one on one fashion through a conference in a group and obviously courses and stuff. So please, I want to be able to give you something that you can use to get recurring results in your business using a podcast. We call it the recurring results roadmap. It is years of putting this in practice. It is the blueprint to get results and recurring results using our podcast if you’d like that, send me a message [email protected] I want to hear from you. I want to hear your voice or I want to hear from you. So if you’ve listened to this and you want that roadmap, please send me an email [email protected] I want to hear from you. Much love. I’ll see you in the next episode.
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