Brooke McAlary is a writer and a podcaster. She’s also the host and creator of the iTunes #1 networking podcast health show, Slow Home Podcast and founder of Jackrabbit.FM. Brooke lives with her husband and two kids in the Blue Mountains of Australia and suffers a severe case of wanderlust.
Brooke has been connecting with people online since 2011, when she launched her blog, Slow Your Home. Since then she’s connected with more than two million people and her first networking podcast, The Slow Home Podcast, has been downloaded more than 1.3 million times and was voted by iTunes as one of the top new shows of 2015. She also loves shiraz, naps, snowboarding and travel… always with the travel.
In this episode we talk about:
- How Brooke fell in love with podcasting and decided to start her own podcast network
- How podcasting made her feel connected and engaged with other people
- Starting a podcast network – production, editing and distribution
- The workload and motivation behind creating a podcast network
- Brooke working on growing the network, getting more shows and developing relationships with brands
- Brooke and her husband running a media company
- About Jackrabbit.FM
- Pros, benefits and disadvantages of someone joining and running a podcast network
- The story behind Brooke’s podcasting success
- Brooke’s definition of success
- How she managed depression, getting help and the process of pulling herself out of depression
- How gratefulness and gratitude change your perspective in life
- Choosing and finding the right brand for podcasting
Why is networking podcast considered ‘hot’ right now
What would’ve made networking podcast easier?
‘I have been a podcast fan for a long time. I realised that, after two years of listening, I thought of podcast hosts as friends. I was connected with them, engaged with them. So I tried it and fell in love with podcasting almost immediately.
‘I decided to bring in other people who I know who are really making good content and have a great story to tell and a great message to share.’
How complicated is it to build a networking podcast?
‘The workload is huge. From the very beginning, I was doing all the production. We only launched four shows and now we are up to eight. Also, my husband, who is my co-host, also produces our show because I can’t edit myself. I find it very difficult.
‘It can get complex, particularly if you start to look at bringing in advertisers and sponsorship revenue.’