Over the past 15 years, Jane Jackson has coached over 1,000 professionals across Australia and Asia to confidently make successful career choices by identifying their true passion and direction.
With experience in industries including travel, health and fitness, public relations, education and human resources in Hong Kong, San Francisco, London, Singapore and Sydney, Jane Jackson is able to draw upon over 30 years of experience. She relates to young graduates entering the workforce for the first time, those experiencing a career crisis and also those considering a transition to active retirement.
Her mission is to reach as many people who need guidance as possible. She does this by offering support in many ways through her Careers Podcast.
In this episode we talk about:
- Jane Jackson’s podcasting journey
- Launching Jane’s first podcast
- Jane’s fascination with people and careers
- The turning point of Jane Jackson
- Putting things together and having a plan
- Podcasting as a medium for career coaching
- The importance of “determination” for a new podcaster
- Branding your business
- What Jane would do differently if she started podcasting again
- The smart way of doing a podcast series
- Creating a stand-alone podcast
- Building a good relationship and business connections through podcast interviews
- The biggest myth of podcasting
- The importance of creation, marketing and documentation
- A podcaster’s main job
What would’ve made it easier/What would you have changed?
“I think I’d probably talk to a few more people who have done it before.”
“If I was going to start all over again, I would plan my content in advance so I would know exactly which steps I would like to deliver for each podcast. I would potentially intersperse it with advice for one podcast, the next would be an interview, advice in the next one, and the next one as an interview, so listeners get a variety”.
How complicated is it to do a Stand-alone Podcast?
“Obviously, it is hard to be a popular podcast, I am sure, because you need a certain number of downloads and you’ve got to be really regular”.
What are the most important things to consider?
“Find out how many podcasts you really need to upload at the beginning in order to get noticed.”
“If anyone else is going to do it, definitely do the research first and have a bit more of a plan”.
Where to find Jane Jackson