7: Podcast for the greater good with Caroline McCullough

Cas McCullough is a content marketing strategist, and author of Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap. Cas specialises in helping purpose-driven women business owners and entrepreneurs out of the marketing maze, so they can focus on building meaningful and profitable connections using brilliant content, social media and permission-based marketing strategies. Her consultancy (formerly Content Marketing Cardiology) was listed as a top 100 business in the Anthill Cool Company Awards in 2014 and Cas is a sought-after guest blogger having contributed for Social Media Examiner, Content Marketing Institute, Bluewire News and Startup Smart. Cas is the host of the Your Brilliant Un-Career and Brilliant Content Ideas podcast shows.

In this episode we talk about:

  • What does Un-career mean?
  • Career in terms of getting a certain path in your life and then moving up a ladder
  • A different big path adventure
  • Doing something and making change in the world
  • Supporting and empowering women
  • All about Women Entrepreneur
  • What needs to be changed by women in terms of entrepreneurship?
  • Women’s Social economic status
  • The Brilliant Un-career which aims to help women learning the fast way rather than learning the slow hard way and make terrible mistakes
  • The Brilliant Content Marketing consultancy
  • Why podcasting is hot all of a sudden?
  • Caroline’s anxiety talking to people before and how podcasting help her to get through it?
  • The uncomfortable feeling of silence
  • The different styles of podcasting
  • What is advance content?
  • What can she say about successful podcasters?
  • The importance of having something new and fresh podcast
  • The three mistakes women make in business
  • The importance of content strategy
  • Understanding who you really want to work, serve and reach out to and connect with
  • A map to social media channel that’s really focus on meeting people
  • How to measure the ROI?
  • The connections that we make by just doing a podcast is one of the measurable ROI
  • What to expect on Brilliant Un- career?
  • Personal things that women struggling with and make significant changes

How often should I podcast?

“Every week or at least within two weeks of each episode”

What are the first mistakes that podcasters often make?

“I think monetization is always the big issue and I think there are many different ways to achieve that. I promote my own stuff in my podcast so I haven’t attempted to get advertisers at all. That may change in the future I don’t know but, I don’t want to rely on the advertising model because I don’t think it works that way anymore. I don’t know sponsorship does work. If you got a niche that’s very specific, I think sponsorships can work very very well. It was interesting to me that of the people that hadn’t start a podcasts that I spoke to how many of them sit there “we’re going to start a podcast about entrepreneurship.“ And if that’s you, I would really encourage you not to. And there’s a reason why. The reason is that, it is over saturated already in my opinion and like my podcast has been I think recently successful but I really have a different take on it and because it linked to my book. That also made a difference. But the engagement is good and I’ve got great feed backs so I know that I’m on the right track.”

“So it’s really depends on your goals too and I think the thing about entrepreneurship thing is everybody in the dog is interviewing the entrepreneurs these days. So what could you do is a bit different. That’s the question I have and that’s what I encourage to think about. You know everybody loves something new and something fresh. If you drive into the blue ocean and think more literally about the kind of people that you want to interview, then it might actually open up a whole new conversations in people’s heads which could be very exciting.”

What are the most important things to consider?

“I think it would be good to have some more advanced content like having different streams of contents. Maybe have some sensational content. I think you could extend it.”
“The thing is, as podcasters, we can edit. So if there is a bit of a gap, it doesn’t necessarily matter. It’s more of the problem if the people interrupting each other and talking over each other but even then because we’ve got mixing and you know, we can record on different channels and also not as big as the issue these days unless you’re recording the functionality is limited. So yeah, I think that was the big thing. I started really taking in different styles of podcast and I noticed a couple that I found really good in that way that kind of just help me to feel a bit comma and not to feel  like I have the rush in and have to say something. One of them was the Game maker society which is the Lane Kennedy podcast, I just love the way she speaks. You can tell she really thinks before she speaks. “

Why podcasting becomes hot all of a sudden?

“I guess podcasting is hot because we all have devices and it’s already a monetized audience and I think that’s the big thing that a lot of people overlook. I know a lot of people learned differently and there are visual podcasts as well like YouTube and all kinds of other things and there are always going to be place for that absolutely because people love the visual but audio is so convenient.

In terms of the information delivery, it’s incredibly efficient because you can do your podcast show, things come out of podcast that quite spontaneous that don’t happen when you write and I’ve been a writer for many many years. It’s interesting that my brand is kind of switched to having a preference of talking to people because I used to have a lot of social anxiety around talking to people.”

Which podcast should I follow, why and how often?

“I’ve really been loving the Good Life project with Jonathan Fields. That’s one of my favourites and I came across him actually quite in Facebook quite by accident. I haven’t heard him before. He put up some kind of a manifestor for change for creating a movement. And I was intrigued by it and I listened to that webinar and I thought “oh well this is really an alignment with a lot of the stuffs that I teach but also there was a lot more in it then that I could learn. So, I found that really fascinating and I went in looked up his podcasts and found the good life project and have been listening to him quite avidly. Just loving it that it’s not so much about business but a bit about Life. Yeah I’ve been really enjoying that. So that’s one. As I mentioned Elizabeth Gilbert magic lessons. James Shramco Superfast Business as well and off course Bond Appetit. Those are probably my favourite at the moment.”

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Where to find Caroline McCullough

Resources

Website: http://casmccullough.com/

http://writally.com

Facebook: https://www.facebook.com/casmccullough

Twitter: https://twitter.com/uncareer

Google Plus: https://plus.google.com/+CasMcCullough1

Linkedin:  http://au.linkedin.com/in/casmccullough

 

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