3: The 80-20 Podcasting Rule and how to be original with Scott Webber

3: The 80-20 Podcasting Rule and how to be original with Scott Webber

Scott Webber is a Podcaster and Podcast Evangelist from the Greater Vancouver area. He is the creator of one of the top ranked podcast in iTunes – “Not Bad For Dad Podcast”, with listeners in over 85 countries and monthly downloads in the tens of thousands. “Not Bad For Dad” is a resource created to help Dads adopt skills, develop tools and acquire the knowledge to build a solid and successful life. Dads are encouraged to free up time so they can really connect or reconnect with the most important people in their lives – their kids!

In this episode we talk about:

  • Scott’s podcasting journey and how it becomes a big part of his life
  • How podcasting become an inspiration for fathers to connect with their kids better through his brand “Not Bad for Dad?
  • Scott’s Music career
  • What did Scott Achieve so far as a result of creating a podcast?
  • How podcasting helped him to reach out and be friends to people in the community
  • The huge advantage of podcasting
  • How podcasting help his business?
  • How to tell your story out of your brand through the help of Podcasting
  • Podcasting as a great way to educate and give some cool tips and advice out of your brand
  • Podcasting is not all about money it’s how creative you become
  • The Podcast Vancouver journey started
  • How can someone get involved with Podcast Vancouver?
  • The purpose and benefits of podcasting for local markets
  • Scott’s target and focus on finding a focus local audience to grow
  • What’s his difference to other Dad show podcast?
  • Being rewarded from the feedbacks he got from the other podcasters
  • Scott’s new season about Life lessons
  • What’s the reason why podcasting is hot right now?
  • The disadvantages of creating a podcast
  • The importance of giving good contents and value to listeners
  • Being yourself and be Authentic when doing a podcast
  • The important thing to create a successful podcast

What would’ve made it easier/What would you have changed?

“Knowing what I know now, you need to be consistently getting help. Do not try to do everything yourself. Getting a VA, they’re not that expensive and they can take a lot of the things that you don’t like to do off your plate. Having systems in place to be organised, because otherwise it’s a huge chore and you are going to ask yourself is it worth it?

I joined a mastermind and I got in to the community and I learned from people that were doing really really well. So, I did a lot right but a few things I did wrong.”

“You need to speak the podcast language, you need to get in and you need to learn the basics so you know when you are getting help. When you’re going to a VA, you need to speak the language and you need to be able to create the systems for these VA’S to help you and to streamline things and to make it seamless so you can just get and create great content. Be consistent and stay on a schedule.”

How complicated is it to do a podcast?

“There are disadvantages if you are not technical and you don’t like the behind the scenes stuff, like the editing. My biggest issue is shownotes. I would say the disadvantages are minimal compared to upside.”

“Well, they have to look at themselves. People, if they are going to invest in you. If someone is going to invest an hour of their time to listen you, you better give them great content. The listener doesn’t owe you anything. They really don’t in most cases care a lot about you.”

“You really have to listen to your audience. You have to engage with your audience. It goes back to how many, they say “I’ve heard you talk a bit about how many times a week should you produce a show.” Derek Halpern says that it’s 80 to 20 rule. Twenty percent of your time should be producing the episode and eighty percent of your time should be promoting. Is your content solving a problem for your listeners. I mean you may be a nice guy and all and they will listen for few episodes, but if they are not getting any value, they will drop out really quick.”

What are the first mistakes that podcasters often make?

“The big one that bothers me, there’s a whole community of clones out there, you have to be different, you have to be yourself, you have to be unique. There’s so many people that even have the same sayings. They all want to copy one individual. But be yourself, be genuine, because podcasting is very intimate. Your voice is right into the person’s ear buds, and they are listening to every word you say, every breath you take. Just be yourself and don’t worry about the different things that people say. As a podcaster, once you start doing it, and Listening to yourself, you pick up all of those bad habits and you’ll correct them. If you can, you’ll work on correcting it. Be yourself but just don’t copy the other guys out there.”

What are the most important things to consider?

“Think about what you’re saying. I’d like to bring up too, you know we are always talking about business podcasters. Podcasts that help to promote a business or if you’re an entrepreneur will help you. But I believe that a podcast has a huge opportunity for comedy, for drama, for old time radio. I think there’s a huge market and I think there’s going to be a big shift.

You have to be solving problems for your community and you have to be putting out great information. Otherwise like I say, there’s a lot of competition. Well, there will be a lot of competition but right now is a great time to get in to it and establish yourself. I think we’re on the cusp you might say but, it really comes down to content I believe. As long as your show has good audio quality and you have a good presence on the microphone, you have to create great content that people are going to want to listen to.”

“Well, that’s the beauty of Analytics that we have. You can see what post or which episode resonates with your audience just do more of that. You can take questions that people maybe on your Facebook page or twitter or Instagram.  Really pay attention to the noise that your community is making and really pay attention to some of the comments because you’ll see a pattern and address that in your episodes and you’re going to have a successful show. And that’s simple.”

 

Which podcast should I follow, why and how often?

Well, it depends on my mood because I go through the spectrum. I’m a huge Tim Ferris fan. But, when I don’t want to learn, if I just want to know and be entertained or maybe inspired a little bit, I still listen to “EOFire”.

Life on Fire” with Nik Unsworth. When I still want to learn I still love Lewis Howes. Technical, “conversion cast” Tim Paige. That’s a great resource.

“And also for Ecommerce, if I have some clients that are in the Ecommerce, “Ecommerce fuel” is a great podcast. “

“And smart marketer I also listen to “EzraFirestone”. James Schramko, they do a podcast together called “Think,Act, Get” which is a really really good podcast. “

“And Patt Flynn, everybody listens to “The Smart Passive Income“.”

Hardcore history”. Yeah, that’s brilliant. You have to set aside a lot of hours to listen to that. It kills a lot of kilometers and a lot of hours.”

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Where to find Scott Webber

Resources

Website: http://notbadfordad.com/

Facebook: https://www.facebook.com/notbadfordad/

Twitter: https://twitter.com/outofboundscook

Google Plus: https://plus.google.com/111339235920834978499

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