Inviting guests onto your show, particularly if you’re just starting out, can be nerve-wracking. But it certainly doesn’t have to be.
Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more.
If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.
On this episode of Should I Start a Podcast we bring you one of the exciting keynote deliveries from We Are Podcast 2016 with Adam Franklin.
Adam Franklin is a truly multidimensional entrepreneur. He’s the CEO and marketing manager at Bluewire Media a web marketing firm. He’s a LinkedIn Marketing Coach who lives and breathes social media marketing and regularly lends his voice as an international social media commentator on 2UE.
Adam is also an accomplished author, with his ever-popular book Web Marketing That Works: Confessions from the Marketing Trenches, which was co-written with his great friend and business partner Toby Jenkins.
Not only that, Adam co-created the Web Strategy Planning Template and co-wrote the e-book Web Strategy Secrets which have both been downloaded by thousands of people worldwide.
His marketing blog Bluewire Media has been a staple feature in Australia’s ‘Top 20 Business Blogs’ for 4 years running, and he is a regular contributor to Startup Smart.
Adam’s session truly gives you an insight into how to appropriately approach guests for your podcast.
He guides us through a five-step initiative to build, maintain and promote ongoing relationships that will have any podcasters show thriving in no time.
In this episode, Adam also shares:
- Why podcasts are the building blocks in our incredible online universe
- Overcoming your fear of inviting guests
- Why you must always be generous
- Why getting a ‘no’ shouldn’t shatter your world
- The steps you should take to prepare for an interview
- How to close the loop and follow-up
- Why a gift basket is the ultimate ‘thank you’ present
- How you can strengthen relationships with lead magnet swaps