17: The art of converting a listener into a customer with conversion expert Tim Paige

Tim Paige is the host of ConversionCast, the new podcast from LeadPages. He is known in numerous circles of solopreneurs, business people, online advertisers, partner advertisers and so forth. Everybody in that world knows him as one of the kick-ass fellows bringing us LeadPages and their podcast, ConversionCast.

Furthermore, when you hear him discuss opt-in pages, conversions and email tips and tricks, you’ll instantly hear the enthusiasm in his voice. He cherishes his work because it helps individuals do what they adore most.

In any case, before he joined the group at LeadPages, Tim was a performer, an associate advertiser and a voiceover artist. A man of numerous abilities, he imparts to us the lessons he’s learned from all of those endeavours. .

Being on Total Request Live show was slightly a whoop dee doo! Tim says the experience of TRL set him up for being a solopreneur in several regards; he took in the worth of saying yes and following something you need, whether you think you’ll get it or not.

In this episode we talk about:

What Leadpages does
How Leadpages saves time and can do the job
The ConversionCast podcast
The reasons why Tim Paige started a podcast
How they created a channel that would allow them to communicate people
The thought leadership they developed through their space
Being thought leaders and connecting with wonderful people and audiences
His difficulty in going back to his first podcast
The mutual relationships Tim has drawn up in podcasting
Reaching out, influencing and having a meaningful conversation
The problems of projecting a personality that’s not really you in podcasting
The biggest trend in voice acting
The hard times and struggles people have with being conversational
How to find a real authentic voice by just doing it and letting it happen
The learning curve in interviewing in-person
The best interview when having a real conversation
The most difficult way to do business
The importance of providing unique and entertaining shows that can entertain and solve problems
Promoting businesses through Podcasting and generating awareness
Getting an audience to promote products and services by using a podcast as a marketing channel
The importance of having a business that provides value to the world and having a podcast to bring an audience to your business
How professionals can use podcasts to build brand recognition
The importance of being an engaging host
Using a “Call to Action” to get something out of people as a result of listening to your podcast
The importance of the team effort in getting everything done
Doing things that you enjoy and not taking a bunch of time away from your business
Why podcasting is so hot all of a sudden

How complicated is it to do a podcast?

“I have found that there are a million other ways that are less difficult when forming a business. Now, that being said, what a podcast is good for is developing an audience which you can build a business around. So what I would do is have a business in mind. Something that you’re excited about and that you’re good at that provides value to the world in some way. And have a podcast be a way (one way, not your whole way) to get an audience for that business, for that product; whether it’s a service or not.
“A podcast is first a marketing channel and lastly an entertainer. You might want to start a podcast and turn that into something where eventually you have so many listeners that they want to subscribe to the paying version of your podcast, and you get sponsored and that kind of thing… but that is so challenging and so rare.”

What are the first mistakes that podcasters often make?

“There’s no reason to tell one story over and over again. Copying exactly another formula wouldn’t make you unique enough to have a successful podcast. Don’t try to be somebody else and be yourself when it comes to podcasting.”

What are the most important things to consider?

“Develop awareness in your local marketplace. Be an engaging host and present in an easy to understand format.
The podcasting community is one of the best communities I’ve ever been a part off. It’s so welcoming and open to new people. If you have a business, a podcast is a great way to promote that business. It generates awareness for you.
Provide a show that offers something unique or something that people haven’t heard before that is entertaining while also helping solve a problem.
“You could use your podcast to gain authority, to connect with other influencers, as a tool to get your brand and message out there, to show that you’re an expert. That will only enhance the revenue generating things that you have going on. That’s the smarter, easier way to go rather than just to say ‘I’m going to start a podcast and make money out of it.’”

Which podcast should I follow, why and how often?

“I do still get some time to listen to podcasts. I do listen to some marketing podcasts. However, I find that a lot of them are anecdotal. So I listen to some very specific marketing podcasts. I listen to a lot of voice over podcasts. I listen to a lot of nerdy marvel comic podcasts because I am a comicbook fanatic. My favorite podcast to listen to right now and for anybody listening is called Cloud City Cast. It’s a show for fans of Star Wars, Marvel and Disney. The host is a blast.”