33. The secrets to getting your podcast sponsored with Aaron Fifield

podcast

Aaron Fifield is a developing trader and host of the Chat With Traders podcast. Each week he interviews successful traders and financial thought-leaders to extract their best insights.

On the trading front, Aaron is learning how to code and pursuing algorithmic trading systems. He also runs his own graphics and web design company.

In this episode we talk about:

  • Everything Aaron does as a trader and a podcast trader host
  • The fundamental understanding of markets
  • Getting into trading
  • Podcasts that exist as types of trading
  • The difference between a trader and an investor
  • Creating an entrepreneurship podcast
  • The importance of knowing who you are speaking to
  • Creating a show that is essential and resonates with people
  • Aaron’s achievements so far as a result of starting a podcast
  • Building a business around something he is passionate about.
  • The benefits of podcasting as a platform
  • The opportunity for him as a trader in talking to high profile people
  • Attracting customers from podcasting
  • Aaron’s way of getting his customers onto his show
  • Giving advice on how to become profitable
  • Discovering strategies and the psychological side of trading
  • The advantages of starting a podcast
  • How Aaron has managed to achieve a lot through entrepreneurship and how he makes it happen
  • Going back to launching his podcast in mid-January, 2015
  • The different types of people from different kinds of markets he’s interviewed for his show
  • The first step he took to having a sponsorship
  • His plan for “We are Podcast” 2016 to get contact from potential sponsors
  • Monetising a podcast through sponsorships
  • The importance of engagement with listeners in running a podcast

When someone is considering to do a podcast, how do they know if it’s for them?

I have always learned a lot from listening to host a podcast. I’ve always been a fan of podcasts. I just thought that it would be good to have my own. As a means to get access to some people.

What are the most important things to consider?

You’ve got to put them on the pedestal. You want to hear everything about them. And listen to what they say.
I definitely get people who have refused to come for interviews. Obviously, it’s got to be beneficial for the sponsors.

You want to get the best result possible for them, sponsoring the podcast. It’s not just the money grab. In marketing, if something works you keep doing it.

You really want to make a good impression on your sponsor. And have them sponsor your podcast again in the future. If you just launch a podcast, you should make it an absolute top priority.

To get writings and reviews, you really go hard on getting those. When you release a podcast, you ask people to leave a review. I always link them to a page on my website. That is something to think about. If you want to tap into US listeners who are obviously a much bigger audience, try to get some people in the US to leave reviews.

 

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Where to find Aaron Fifield

Resources

Website: http://chatwithtraders.com/author/cwtraders

Facebook: https://www.facebook.com/chatwithtraders

Twitter: https://twitter.com/aaronfifield

LinkedIn: https://au.linkedin.com/in/aaronfifield

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