29. The power of audio marketing and the impact of good sound quality with Karly Nimmo

Karly Nimmo is a voice-over artist and agent, audio marketing and podcasting superstar and mad creator of Radcasters Podcasting S’cool. She believes everyone has a message inside them and it’s her job to help them be heard.

Karly is the host of the very popular business podcast, Karlosophies, and is a founder of Killer Kopy and Radcasters Podcasting School.

A born communicator, she’s an ex-radio jock, producer and copywriter, current in-demand voice-over artist and has run her successful Voice Over Agency (Killer Kopy) for over a decade. There’s a pretty slim chance you haven’t heard her voice. She’s worked with everyone including Telstra, BHP, eBay, Panasonic, Qantas, Coles-Myer and ANZ.

Since turning her hand successfully to podcasting after many years working with audio she now teaches entrepreneurs how to podcast like a pro. Her mission is to rid the world of shit-sounding podcasts.

In this episode we talk about:

Starting a voice-over agency
The biggest struggles and failures
The process of editing in post-production works
Taking a radio course and how it changed her life
What is was like working in all areas of the radio station
How she started her own copywriting agency
The introduction to radio course
Egomaniacs
The pros and cons of podcasting
The importance of connecting to an audience
The importance of having really good audio
The podcasting conference
The systems and processes in preparing for a conference
The importance of being prepared before a conference
The benefits of podcasting and how it brought wonders to everyone’s business
Gaining trust from people and listeners
Interview skills
Providing incredible value for your audience and potential clients
The common mistakes that podcasters make
The impact of smiling and how it affects your voice to lift the energy of the person you’re interviewing
The idea behind Karlosophies
How to conquer fears and anxieties doing a podcast show
How Radcasters started

What would’ve made it easier/What would you have changed?

“If I was 25 again, you know, I probably would still be wanting to use my voice in some way and I probably would have just gone straight into recording a podcast because I wouldn’t have needed all of that extra stuff.”

What are the first mistakes that podcasters often make in marketing?

“The sound is definitely a big one. Here are some top tips:

“Make sure that you are happy, that you are smiling. The person that you are interviewing is probably going to be quite excited because they are talking about something passionate to them. So, I think it’s really important to be aware of the other person’s energy. Sometimes you’ll get a guest talking in a total monotone and you’ll really want to help to encourage them to lift their own energy and the only way you can do that is by lifting your own.

“But I think it’s really important to remember to smile all the time because it totally changes your voice if you’re smiling. When I was working in the radio that was one thing that I really learned because you have to smile so much that your face is about to smash in half. You’ve got to be about a hundred times more animated to get the same excitement in your voice. So, if you think you’re smiling enough then smile a bit more.”

What are the most important things to consider?

“You want make sure you really connected to your audience and I think that’s the most important thing, that connection. And then obviously from my perspective audio is a close second because you can have the best message in the world but then if people can’t connect to it because of bad audio, then it’s cutting that connection off there. So, I think there needs to be a marriage of both. I think the message is more important than the vehicle but if you’ve got the message then I think it’s really important to have really good audio to make your message more impactful.”

Which podcast should I follow, why and how often?

“I love Lewis Howes. And I love Jonathan Fields of Good Life Project. That’s one of my favourites. I love how curious he is. And then I dig James Schramko. I love listening to him. I did an intro for Samantha Nolan Smith who just started a podcast called Change the Game and I really dig that. I love listening to that.”