Jessica Rhodes started her Virtual Assistant (VA) services to entrepreneurs by offering all the different services business owners wanted. She was pulled in many directions, and knew that business would be better when she found her niche. She engaged a business coach to help her focus her business and she make a very strong decision by listening to the needs of her clients. Now Jessica has a thriving business and she is uniquely positioned to offer her services. This is a great story of going from a broad approach to being very specific.
Like most successful niche entrepreneurs, Jessica didn’t start out with the idea of becoming a podcast interview scheduler. When she was pregnant, she wanted a business she could do from home; her first idea was to be a general VA to entrepreneurs, including her business coach/father.
Even though she enjoyed the work, it didn’t take long for her to realize she needed to niche down. Her business coach helped her look at her services to find one thing she was good at, that she liked and that other people needed. Her “ah ha!” moment came when she noticed how many podcasters wanted her to take over their interview scheduling. It was something she was already doing, so why not just offer that to the market? Why not be THE source for podcast interview scheduling?
It was brilliant in its simplicity and there was no one else doing it; it seemed like fruit that was ripe for the picking. She charged ahead, built her site and launched it.
In this episode we talk about:
- Jessica’s achievements upon starting podcasting
- First time jitters
- Jessica’s podcasting journey
- Range of podcasting expenses
- Creating podcast production team
- Affiliate marketing is not for everyone
- Everything should start with the right attitude
- Podcasting is all about building relationships
- Computing podcast statistics
- Interviewing people you are interested in
- Failed podcasts cause podcasters to give up
- Disadvantages of podcasts
- How to make money in creating a podcast
When someone is considering a podcast as a medium, how do I know if it’s for me? How complicated is it to do a podcast?
- Podcasting takes a lot of time and money
How often should I podcast?
- Not more than you can handle
What are the most important things to consider?
- Podcasting is an amazing way to connect with people
- Being engaged in the conversation
- Doing things that you want
- Podcast advantages are commonly the disadvantages
- There is something more in podcasting than making money
Which podcast should I follow, why and how often?
Where to find Jessica
Listen and Watch the full speech used in the intro – Steve Jobs: How to live before you die
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